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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Personal Injury Mastermind

Get insights each week from the best legal professionals in the industry.

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Recent Episodes

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

May 8, 2025
The Billboard Queen Returns: Sarah Parisi on Mastering Outdoor Advertising
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84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry
2021-08-12

84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry

Glen Lerner, the man behind the 2nd biggest personal injury firm in the US, shares insights on the PI industry and handling negative reviews.
Listen now
83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow
2021-08-05

83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow

Discover the insights of legendary marketer Seth Godin and learn how to apply his philosophies to your practice.
Listen now
82. Dave Thomas, Law Tigers - The Universal Power of Niche
2021-07-29

82. Dave Thomas, Law Tigers - The Universal Power of Niche

Discover the power of niching down and generating traction with potential customers in this episode featuring Dave Thomas.
Listen now
81. Maria Monroy, LawRank All SEO Is Local
2021-07-22

81. Maria Monroy, LawRank All SEO Is Local

Discover the secrets of local SEO and page rankings with Maria Monroy, Co-Founder of LawRank.
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80. Mike Papantonio, Levin, Papantonio, & Rafferty Doing Well by Doing Good
2021-07-15

80. Mike Papantonio, Levin, Papantonio, & Rafferty Doing Well by Doing Good

Listen to this podcast episode featuring Mike Papantonio, renowned mass tort lawyer and media personality, as he discusses his conference and media approach.
Listen now
79. Shay Rowbottom, Shay Rowbottom Marketing Getting Eyes on Your Brand with LinkedIn Video Marketing
2021-07-08

79. Shay Rowbottom, Shay Rowbottom Marketing Getting Eyes on Your Brand with LinkedIn Video Marketing

LinkedIn video marketing expert, Shay Rowbottom, shares her techniques for success and discusses the future of the platform.
Listen now
78. Harry Morton, Lower Street - Raising Your Podcast Game
2021-07-01

78. Harry Morton, Lower Street - Raising Your Podcast Game

Discover the benefits of audio marketing and learn how to improve your podcast with Harry Morton, founder of Lower Street.
Listen now
77. John Jantsch, Duct Tape Marketing & Podcast Bookers Turning Customers into Partners
2021-06-24

77. John Jantsch, Duct Tape Marketing & Podcast Bookers Turning Customers into Partners

Learn from marketing expert John Jantsch about systematizing your advertising, building trust with customers, and the value of being a podcast guest.
Listen now
76. Steve Pockross, Verblio The Content Balancing Act
2021-06-17

76. Steve Pockross, Verblio The Content Balancing Act

Discover the secret to creating quick, effective, and adaptable content with Steve Pockross, CEO of Verblio. Listen now!
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75. James Farrin, GrowPath & The Law Offices of James Scott Farrin Efficiency as a Calling Card and Getting Tech to Work for You
2021-06-10

75. James Farrin, GrowPath & The Law Offices of James Scott Farrin Efficiency as a Calling Card and Getting Tech to Work for You

James Farrin, CEO of The Law Offices of James Scott Farrin, discusses TV strategy, direct mail, and streamlining your business.
Listen now
74. Shaina Weisinger, Repurpose House How to Create Without Fear and Make the Most of Your Content
2021-06-03

74. Shaina Weisinger, Repurpose House How to Create Without Fear and Make the Most of Your Content

Learn from Shaina Weisinger, founder of Repurpose House, about the power of microcontent and how to optimize your social media strategy.
Listen now
Welcome to Personal Injury Marketing Mastermind
2021-05-27

Welcome to Personal Injury Marketing Mastermind

Introducing Personal Injury Marketing Mastermind (PIMM) podcast. Learn marketing strategies from PI all-stars to attract more clients and cases. Join our Facebook community for updates and collaboration.
Listen now
73. Neil Patel, Neil Patel Digital A New Approach to Content and Emerging Marketing Channels
2021-05-20

73. Neil Patel, Neil Patel Digital A New Approach to Content and Emerging Marketing Channels

Discover how UX design impacts SEO and learn strategies to optimize your content. Join Neil Patel, a top marketer, in this insightful podcast episode.
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72. Michael Rose, Hach & Rose LLP Customer-Centric Law and Succeeding in a Saturated Market
2021-05-13

72. Michael Rose, Hach & Rose LLP Customer-Centric Law and Succeeding in a Saturated Market

Leading Manhattan personal injury lawyer, Michael Rose, discusses the importance of integrity and customer service in your practice. Listen now!
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71. Brian LaBovick, LaBovick Law Group Sharing What You Know and Being a Warrior for Justice
2021-05-06

71. Brian LaBovick, LaBovick Law Group Sharing What You Know and Being a Warrior for Justice

Discover the journey of Brian LaBovick, a top lawyer, as he shares insights on personal justice and strengthening your business.
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