What is FindLaw?
FindLaw is a legal marketing company founded in 1995 and owned by Thomson Reuters. It has one of the largest directories of online legal information and provides website design and other legal marketing tools (such as SEO for lawyers, content development, etc.) to lawyers and law firms.
FindLaw's network of legal directories is also integrated with other platforms like SuperLawyers and LawInfo, giving it a mammoth presence in the worth of online legal information.
What Legal Marketing Services do They Provide for Law Firms?
FindLaw offers a relatively wide range of legal marketing services, but we’ll focus on the most prominent.
FindLaw Legal Directory
This offering has a large inbound link profile, and listings in the FindLaw directory tend to rank well organically. This is probably the most enticing and worthwhile product that FindLaw provides, especially for small firms looking to grow.
Having said that, making proper use of their directory requires that a client do their due diligence and ensure that the listing is receiving traffic, ranking well in organic search, and placed near the top (to warrant the investment and clicks). As lawyer directories go, theirs is very competitive and among the best available.
In some geographies and practice areas, FindLaw's directory pages rank well for direct intent practice area searches and receive a decent amount of traffic in organic search results.
In others, competitive analysis reveals that FindLaw does not rank as well as you might expect. While it may be receiving traffic, it is less likely to convert a visitor into a client.
It’s imperative that you request analytics and do your own competitive analysis to evaluate the investment. This is critical because (as we’ll discuss), it can be difficult to break a contract, so you don’t want to make a long-term commitment to something that won’t generate an ROI. This is especially true if doing so also requires a restrictive agreement.
From a numbers perspective, you may spend $150 per click for “car accident lawyer” on Google AdWords. If you were paying $1000/month for a FindLaw car accident lawyer listing that received 20 clicks per month, then yes, a FindLaw directory would appear to be a sounder investment ($50 per click). However, something to take into consideration: with AdWords, you can bid on the exact phrases that you want. With FindLaw, you’re bidding on organic position and placement (casting a wide net, if you will, rather than a precision strike with AdWords).
Here’s a listing that may be worthwhile, depending on the price:
Why? It ranks incredibly well for direct-intent personal injury SEO (e.g., “personal injury lawyer,” “personal injury attorney,” etc.) phrases. This listing could generate conversions, so depending upon the price, it could represent a worthwhile investment.
On the other hand, here’s an example of a listing where the analytics may be misleading:
Even though this listing may have historical traffic analytics, its current rankings for direct intent phrases are relatively poor (on the second page, at best). This is risky in general, but depending upon the price, it could be very much so.
FindLaw's SEO Services and Directory
One thing to consider is that investing in a premium profile (the last quote we received was $299/month) with the intention of helping improve the SEO for your website (as opposed to being a lead generation source) is always an option. You can receive many of the benefits of a FindLaw profile from the backlink alone, as it’s a DR (Domain Rating) 90 niche link and has a tremendous amount of authority.
Website design
Overall, FindLaw website design has a tendency to be very cookie-cutter, a complaint that is also true of their peers at Justia. That is, they have a consistent design aesthetic and they apply it broadly across their entire client base; if you see enough of their sites, you begin to notice that they kind of all look the same, to an extent.
These sites are designed for functionality and efficiency. For many small businesses, there's nothing wrong with that, per se, but it does make it exceedingly difficult to stand out.
Now, let’s get to the legitimately bad parts of their website design:
First of all, their sites are built on a proprietary CMS (content management system). This means that it’s impossible for you to make your own changes (both while you’re a client and most definitely afterward). If this concerns you, it should. They are, essentially, handcuffing you to their platform. In fact, one of our legal marketing peers (Conrad Saam) even has a “Jailbreak Guide” for escaping FindLaw.
Secondly, value judgments about aesthetics aside, FindLaw's websites tend to be uniformly lacking in proper SEO optimizations.
Content Marketing Services
FindLaw's primary form of link building is foundational directory submissions. The content is outdated and thin, and it lacks SEO best practices. Based on our first-hand experience at Rankings.io, their marketing team's customer support is frequently slow.
One explanation for why this has been my experience can be found at GlassDoor. This review (on May 24th, 2019, from a current employee, no less) says:
And here’s another doozy (this time from former employee, in December 2017):
And here’s one more short Findlaw review from a former employee:
Do You Own Your Website and its Content?
Technically, you do own your website and content. That said, the website is built on the proprietary CMS. You own something that only FindLaw can update. It’s like owning a house, but not owning the land on which it’s built.
The same has been said about content. In many situations, FindLaw will retain the rights in regard to website content and you may encounter legal issues with trying to fight this. For more information about the fine points of a FindLaw contract, check out Gyi Tsakalakis's thorough review of FindLaw SEO agreements.
The client agreement is very vague, stating:
8.1 Ownership. The parties agree that, as between Subscriber and West, (i) the
Service Interface, West Materials, West Content and any improvements thereto
created under this Agreement are the exclusive property of West, and (ii) the
Content is the exclusive property of Subscriber. During the term of this
Agreement and thereafter, neither party will use, disclose or provide to any
third party the other party’s property, except as expressly provided in this
Agreement or as necessary for the parties to perform their obligations or
exercise or enforce their rights hereunder.
In short, this seems to suggest that while the text itself is owned by the client, the means to update or alter that text is owned by FindLaw. Essentially, you own the front end, but FindLaw owns the back end. You own the car, but they own the keys.
To be fair, some website elements are not included in any files that FindLaw provides to its clients who have parted ways. FindLaw is not able to provide access to these files due to proprietary or licensing agreements. This includes things like WordPress themes, plugin files, and licensing used for website features and functionality.
We Asked 30 Attorneys What They Liked Best and Least About FindLaw Lawyer Marketing Services
All of the above is based on both our personal experience with FindLaw (both first-hand and on clients’ behalf) and those of current/former employees. To provide a wider view, we conducted a round-up of 30 attorneys.
Note: While this article purports to show the opinions of 30 attorneys, we are only displaying 27. We did receive responses from 30 attorneys, but one requested a retraction due to their pending litigation against FindLaw.
It’s worth noting that even this round-up cannot be considered to be completely unbiased: most of the attorneys who spoke to us have FindLaw websites. We wanted to be sure that the opinions we solicited were from attorneys who were (at some point) active users of the company's legal marketing solutions. It’s the only way to be sure that we’re collecting the authentic views of genuine users.
Ashish Joshi
Joshi Attorneys + Counselors
Owner & Managing Partner
What do you like best about FindLaw?
FindLaw team takes the time to understand my highly-focused, specialized area of practice and then helps me connect with potential clients, experts, professionals around the world who are looking for the skill-set and experience that I have to offer.
What do you like least?
I wish FindLaw would assist their clients in producing short videos to better represent themselves and their services to the potential clients.
What services do you wish FindLaw would offer?
Assist clients with creating and maintaining podcasts and video channels. Also, I would love it if FindLaw’s blog would be more tailored to the specialized practice areas that their clients focus on.
Mindy Brill
The Law Office of Mindy Paget Brill
Attorney
What do you like best about FindLaw?
I was skeptical at first when posed with the opportunity to use FindLaw as a marketing tool for my practice. I met with representatives on the sales team and decided to give it a try for a year and if it didn’t work, I’d cancel…after all, nothing ventured, nothing gained. After a few months, the increase in business was substantial. When it came time to renew it was a no-brainer. There was an approx. 10% increase in business in the first 7 or 8 months, after 2 years it went up to approx. 40% and now 3 years later, my business has increased more than 50% percent. Believe what they tell you!
What do you like least?
I can’t really think of anything I actively “don’t like”. I don’t even mind when I get inquiries about matters that we don’t handle. I’m always happy to refer new clients to others if I am able to do so. It would also be nice if their services were free, but that’s not realistic, right?
What services do you wish FindLaw would offer?
I think they have covered the bases with SEO, website management, marketing etc. etc. I have a small office and everything I need is provided. I’m very satisfied.
David Martay
Martay Law Office
Attorney
What do you like best about FindLaw?
Nothing. I had the worst ROI with this company. Would not recommend to anyone. They provided a very nice presentation, but generated absolutely nothing.
What do you like least?
See above. They promised to generate leads and I received almost nothing from them. Their analysis and recommendations to drive traffic did nothing.
What services do you wish FindLaw would offer?
More focus on how to drive traffic. Their recommendations were cookie cutter and did nothing to help drive cases to our firm.
Jake Kling
Fairbanks Law, P.A.
Attorney
What do you like best about FindLaw?
The website is well made and FindLaw reps make the transition very easy. When we started with FindLaw we had a very basic and out of date website, but after making the shift to our new website we could not be happier with the websites appearance.
What do you like least?
We have had much more traffic on our site than we are used to and have receive a number of inquiries through our site that are not in an area of law that we practice in.
What services do you wish FindLaw would offer?
It would be great to have the ability to integrate our contact/ client information and billing associated with our website.
DeDe Soto
Soto Law Group APC
Attorney at Law
What do you like best about FindLaw?
They are great to work with regarding changes and setting up links to manage live workshops. Findlaw does a lot of backend SEO which produces clients from all over the United States when looking for Trust Administration or Trust services in my local area. Findlaw is constantly researching new ways to perfect the SEO and their services.
What do you like least?
Many times, my contact person changes so often, just as we are getting use to working with the designated account manager. This has happened many times and often, where we are assigned an account manager, and all of a sudden, that person has moved on. The change of account managers has been multipl[e] times in a given small period of time. That can be very challenging when you are trying to make a change or reach your contact person, and they no nothing, or left in the middle of a change to the website.
What services do you wish FindLaw would offer?
Maybe some sorta of direct marketing; in corporation with case management or email management so Findlaw is linked to your marketing campaign.
Pam Teren
Teren Law Group
Founder
What do you like best about FindLaw?
FindLaw has provided a steady stream of potential clients to my firm. They did a good job on my website as well. FindLaw has not only connected potential clients to me by making my firm easy to find online, but even potential clients who were referred to me, found it easier to find me through FindLaw. The customer support has also been great.
What do you like least
It is expensive. However, I have found that the expense has been outweighed by the volume of business. One other unavoidable negative is that I do receive a fair number of contacts who are only contacting me to market something. But again, this is not FindLaw’s flaw, it is simply an unavoidable consequence of putting your information out in the public.
What services do you wish FindLaw would offer?
I’ve been satisfied with the services and can’t really think of a specific addition that would be useful off the top of my head.
Stuart Ross
Garton & Harris
Attorney
What do you like best about FindLaw?
The connection with the community through FindLaw is fantastic. It allows both existing and new clients to contact us directly through our website. We find that the information and blog post by FindLaw are provide beneficial information to our clients who are looking for regulate updates on the law.
What do you like least?
What I like least about FindLaw is the format in which inquires come through our website. The email from the site to my account says “FindLaw” which is fine, but also the icons and banners are imbedded into the email I receive. I typically delete those before I respond the client, so it would be nice if the FindLaw banners weren’t included in the emails though the website.
What services do you wish FindLaw would offer?
It would be interesting if FindLaw had some local networking events from time to time. It would be nice to meet some other people in the industry who are using the same or similar marketing approaches.
Pamela Purdy
Purdy Law Office
Managing Member
What do you like best about FindLaw?
Findlaw takes the guesswork out of marketing. There is no way I could ever keep up with all of the marketing/internet changes and trends, and with Findlaw, I don’t have to. They take care of all of that for me and let me know when I need to make changes to improve the way I am reaching potential clients and strengthening the brand of my business.
What do you like least?
Certainly, it would be great if the same service and expertise would be offered at a lower cost. Also, I would prefer an end to the revolving door of account managers- it is hard to keep track of who I am to contact for what.
What services do you wish FindLaw would offer?
My accountant would love if you would branch out into accounting! Help with print media may be helpful, or at least suggestions on where things should be submitted locally (tv, radio, “newspaper”).
Terri Robinette
Robinette Legal Group, PLLC
Executive Assistant
What do you like best about FindLaw?
We have had a Findlaw site since 2008. Certainly, we have had some ups and downs, disappointments and triumphs. The Findlaw sites are a tool on a powerful platform. Our second Findlaw representative was amazing and spent hours with me, teaching the basics of blogging and SEO back in 2011. My present contact at Findlaw is responsive to my requests. The back end of Findlaw is easy to navigate and use. I have heard that Findlaw will be converting to WordPress sites in the near future, and have already built some of their new sites on WordPress. Our Findlaw site has been a means of helping our firm to secure multi-million dollar leads.
What do you like least?
“We have had some disappointments with Findlaw over the years. In the beginning, they over-promised and under-delivered in a big way. We tried Findlaw paid leads for a year which yielded nothing for our spend (which was significant). Findlaw does MINIMAL SEO, just enough to get by. We also had an incident a few years ago where the developer left Findlaw in the middle of building out a new website for us and forgot all of the “Contact Us” emails which should have gone to our firm instead went to the developer’s defunct email address. It was corrected after I caught the mistake, and we were compensated. Findlaw is a large company with thousands of websites, so check everything — test phone call links, email links, and pay Rankings.io to do an SEO audit to ensure that your site has no broken links or technical issues. Chris Dreyer’s advice has been so valuable to me over the years. I oversee our sites’ SEO, but I have told my husband, our founding and primary attorney, that if I ever become unable to continue in my role, I am bequeathing our online presence management to Chris Dreyer.”
What services do you wish FindLaw would offer?
Findlaw offers Top Spots for lawyers and Super Lawyers, but I wish Findlaw would provide other link building opportunities. I also wish they would stay up to date with information disseminated in the SEO community and communicate this information to clients. Ideally, I believe Findlaw should be more proactive in making changes in our technical SEO without having to be told what we would like to see accomplished.
Kristina Ehnert
Miller & Miller Attorneys at Law
VP of Operations & Marketing
What do you like best about FindLaw?
One of our account reps, Parker Jones, is always on the ball. Always has great ideas and makes sure that they are implemented quickly.
What do you like least?
Because we use several products offered by FindLaw, we have a lot of different reps we work with. As a result, it gets confusing as to who we should speak who and when. Also, I find we pay for every little thing, and don;t find much included with existing services.
What services do you wish FindLaw would offer?
More inclusive services. Less nickel and dime services. For example, we need a form on our website. We gave them the idea, the creative, everything – FindLaw only needed to build it. We now pay a monthly fee to have that form on our website.
Anthony Castelli
Anthony Castelli Accident & Injury Law
Owner
What do you like best about FindLaw?
I like Findlaw’s Super Lawyer program . The platform they offer you is very clean and affords many opportunities to promote your brand. Also you can get chosen without having to pay which gives their program credibility
What do you like least?
I am not impressed by their web sites. Nor is their optimization that good. Unless you spend a ton of money with them it is unlikely you will see a major impact on new cases.
What services do you wish FindLaw would offer?
I wish Findlaw had one point of contact. The Thompson Reuters brand owns several properties including findlaw but does not make clear how they are interrelated.
Cristine Beckwith
Beckwith Law
Owner
What do you like best about FindLaw?
They have an interesting blog that references case law. You can also get email updates on topics that are of interest.
What do you like least?
You can’t just search for any case like you can do on a few other sites. The search function that they have is limited to the articles in their database.
What services do you wish FindLaw would offer?
It would be great if you could research specific cases as well as specific courts. I find Justia to be more robust with research options.
Chase Wilson
The Law Office of William W. Hurst
Attorney
What do you like best about FindLaw?
We only really use findlaw for the link building and directory purposes. I’m not sure of it’s actual uses.
What do you like least?
We only really use findlaw for the link building and directory purposes. I’m not sure of it’s actual uses.
What services do you wish FindLaw would offer?
We only really use findlaw for the link building and directory purposes. I’m not sure of it’s actual uses.
Michael Gibson
Michael T. Gibson P.A.
Lead Attorney & President
What do you like best about FindLaw?
Ease of use. Have used it mostly for out of state research and/or unfamiliar topics. Google indexes the information well and thus, difficult topics are somewhat easy to find.
What do you like least?
More in-depth coverage of certain areas or issues. The content is somewhat generic at times. Would like to see the issue more fully developed.
What services do you wish FindLaw would offer?
I would recommend more in-depth coverage on issues especially for lawyers. I think some content is more based for consumers and thus, not as in depth as I am looking for as a practicing attorney.
Brendan Noonan
The Law Offices of Gerald J. Noonan
Manager
What do you like best about FindLaw?
To tell you the truth I really never use Findlaw. I guess I only really comes across it, or utilize it, when I’m looking up cases that are outside my Westlaw subscription and Findlaw happens to have an article covering that issue of that sought after case.
What do you like least?
Findlaw is very big and corporate. I usually get automated phone calls it seems and these emails for services that I do not require.
What services do you wish FindLaw would offer?
I think it would be good for findlaw to have a weekly email news letter sending out new articles or cases in for specific areas of law. I don’t have enough time to sort through and or find all the new cases that come out of all the best practice area articles. It’d be nice if findlaw could do that synthesizing for me and delivery it in 1 nice neat email once a week or once a month.
Kristen Wilber
Douglas A. Ball, Attorney At Law
Executive Assistant & Office Manager, Ball Law Firm
What do you like best about FindLaw?
The variety of services they offer in a modular package format. This permits us to a more hands off commitment for our small staff.
What do you like least?
They have been incredibly slow on site maintenance. Many of the services we have contracted such as blogs, video animation, etc. Are inappropriate for our core business and often legally inaccurate. And then there’s the big one…cost. We have also experienced a crazy amount of employee turnover on their management/development teams.
What services do you wish FindLaw would offer?
I think that they already offer most of these, but we are capped out on our budget…answering services, online bill pay through our website, client/office management software solutions, etc.
Paul Tafelski
Michigan Defense Law
Attorney
What do you like best about FindLaw?
Findlaw is a fine directory that allows people with little to no knowledge of what they are looking for to find answers or referrals without getting all tangled up in areas they don’t need to be in. It also provides a place for attorneys to be able to get some opportunities to be connected with new clients who need their services and otherwise would not be able to find them. Because of the size of the directory they have the ability to rank in competitive areas as authoritative. This again gives both consumers and attorneys a way to connect when they would not otherwise find each other.
What do you like least?
The thing that I liked least about findlaw when i used them for my website was that they basically went up and down the street and tried to sign up as many lawyers as they could that were my direct competitors. Then they gave us all similar websites and backlinks and content so there was no real way to try and dominate my competition. I didn’t think it was right that there was no unique ability to try and make my site the best. Even if Findlaw had the best system in town there are only ten spots on the first page of Google and if they have 50 clients in detroit there is simply no way for everyone to do well even though everyone is paying the monthly fee.
What services do you wish FindLaw would offer?
Findlaw should offer marketing services other than internet marketing. perhaps help attorneys with newsletters, referral networks, direct mail, social media marketing, combined tv advertising with other attorneys, etc. Because they have so many attorneys in their network and reach they could help attorneys team up to work together on lead sharing and marketing. They could organize functions or seminars that brought their clients together and shared ideas and collaboration. Sort of like mastermind groups. There are lots of ways they could add value to the existing services and have services that were stand alone and separate from the internet marketing.
Thomas Carnes
The Carnes Law Firm
Owner
What do you like best about FindLaw?
It was my first attorney website. Unfortunately, they did not advise me about protecting my domain name, so when my contract expired with them another person snatched my domain name and I had to come up with another website.
What do you like least?
The service contract is too long. I believe that there should be a fair upfront website development fee (it is not that much trouble for FindLaw because their lower level websites are based on templates) and a low monthly hosting fee. If an attorney wants content or other add-ons they should be a la carte.
What services do you wish FindLaw would offer?
For the attorney subscribers it would be helpful if a prospective client’s litigation history was available.
Kenneth Carp
The Law Offices of Kenneth P. Carp
Owner
What do you like best about FindLaw?
It dominates searches in that it comes up with most searches, however that it not the same as your site coming up independently of them. Their practice area “directories” cost extra, however if you pay for that directory and Findlaw comes up on a search then you will come up within their top ten list ) and you can pay extra to be in the top few of their directory. The sites they develop for you appear to be custom, although you are really picking from templates and the search engine optimization they provide for you are similar to what they provide to their other customers who are your competition.
What do you like least?
You and your practice area competitors are all designed and maintained by them and it’s not realistic to believe that everyone can be on top with web searches. Their directories are one of the the only ways to get search power over the others. Findlay is huge, the sales rep can not help with the design and can not help with billing issues and their bills are impossible to understand as they list the menu items by their internal coding and not by the actual service you pay for. Their account receivables direct you to the sales rep and the sales rep send you back to billing. They move slowly when adopting to the market and since you are on contracts, they do not adjust with any speed to either your needs or changes in the market. Individual needs are not met as they treat the industry as a group. If you have a search or market related question, their answer is to sell you more products in order to achieve your goal or answer your question.
What services do you wish FindLaw would offer?
An ability to offer advice on matching your needs with something other than product oriented solutions. If they understood the practice areas better and the individual market they would be better able to match your needs to their service, Their yearly review should be more than providing statistics and it’d b nice if they’d look at SEO and site content as a method of improving results instead of offering more products. At one point I had seven sites with many “add ons” which had redundancy which could have been avoided if their reviews were more substantive
David Brauns
Brauns Law Personal Injury Firm
Founding Partner
What do you like best about FindLaw?
I just use if for directory listings. The analytics dashboard is decent in that it allows you to verify data with our own intake system.
What do you like least?
I don’t think the value is there in terms of paid placement. The ROI is growing smaller and smaller and the vast majority of the leads are not viable personal injury cases. Also, I think they have added way more sponsored add spots to their listings such that it has watered down the effectiveness of it.
What services do you wish FindLaw would offer?
None that i can think of. I don’t know what other services would be applicable or needed. It just does what it does.
Christopher Carr
Law Offices of Christopher C. Carr MBA, P.C.
Owner
What do you like best about FindLaw?
Easy access. It pops up in emails and elsewhere. It's inexpensive to do some advertising. It's a convivial and low-pressure way to present myself.
What do you like least?
I cannot delink my business site from my personal one. The former appears only as a sup site of the latter. Because it is social it is a very poor place for a bankruptcy attorney to advertise.
What services do you wish FindLaw would offer?
I Iould like to see google type links that would link directly to my FB site. Also the use of key words with in the FB structure that are searchable like bing, yahoo, or google.
David Doehring
Doehring & Doehring Attorneys At Law
Partner
What do you like best about FindLaw?
They’ve helped me increase business through exposure from their site. Being listed in the preferred section ensure I get seen more often by potential clients searching for my areas of practice.
What do you like least?
The cost is fairly high. And the frustrating part is in part due to their business model, which is itself pretty brilliant. Since it’s a directory site with thousands of pages, it will almost always outrank a local business site for its preferred search term. So you have to pay to be seen on their site. Like Thumbtack, Home Advisor, AngiesList, etc, they are putting themselves between you and your client. And charging handsomely for it.
What services do you wish FindLaw would offer?
Still despite those complaints, I’m not unhappy with the service. The only thing I wish is that my account representative didn’t change every 4 or 6 months, I’d also like to hear back a bit more often on my stats rather than having to be proactive, log in to my dashboard and search around. I’m pretty busy and I would like to see this data sent to me automatically.
Benjamin Bailey
Attorney Julia Rueschemeyer Divorce Mediation
Attorney
What do you like best about FindLaw?
It combines a directory that allows clients to find me with a lot of information about specific types of law (family law) relevant to my state (Massachusetts).
What do you like least?
Because there is so much information and it covers all states, it can require moving through multiple layers to get to my listing.
What services do you wish FindLaw would offer?
I wish it were easier to write articles that had embedded, contextual links to my site. This would be of more value for seo. Google is not that impressed with links that are obviously just directory listings. If I could write an authoritative article about some subarea of my specialty, and embed a link in it, Google would give that link (and my website) more authority.
Jerry Purcell
Jerry P. Purcel Co. LPA
Attorney
What do you like best about FindLaw?
Nothing, there was nothing good about FindLaw. The clients which contacted us were low income cases and were often out of state.
What do you like least?
Everything. They are continuing to attempt to charge us, despite canceling WITH confirmation 3 months later.
What services do you wish FindLaw would offer?
More local advertising, more local phone calls. I really don’t have anything else to offer for this answer.
Jason Dunkle
JD Law
Owner
What do you like best about FindLaw?
My FindLaw reps have been helpful in resolving issues when they arose. They were responsive and timely.
What do you like least?
Expense and quality of written materials. I view FindLaw as primarily paying for links to other FindLaw products and websites. The content on the website was awful, inaccurate, and to be completely revised.
What services do you wish FindLaw would offer?
I wish that they would have proactively made changes to visual aspects of the site to keep it up to date with trends in marketing. It took a lot of pushing to get changes on the site.
Michael Zicolello
Schemery Zicolello
Managing Partner
What do you like best about FindLaw?
Our initial rep was very knowledgeable and responsive to our needs. Despite the number of firms findlaw had as clients, the service was personalized and our website did not feel like a cookie cutter operation.
What do you like least?
As time went by after our initial rep left Findlaw and we got a new rep Findlaw was less and less responsive to our needs, and continually pressured us to buy services that were either subpar or that we did not need.
What services do you wish FindLaw would offer?
Findlaw should provide more targeted services to assist firms in obtaining clients in certain subject areas; like Landing pages.
Dallas Hartman
Dallas W. Hartman P.C.
Principal
What do you like best about FindLaw?
Large company with an answer to everything. Always easy to move up the food chain if you have issues.
What do you like least?
Most products are generic and findlaw has too many clients. Too many clients in same region all being optimized by same company is inherent conflict of interest. Also a revolving door of representatives so no personal relationship and personal accountability.
What services do you wish FindLaw would offer?
Findlaw offers almost everything I can think of. I just wish there was some accountability between optimization personnel and firm. Maybe an incentive program to actually give reps a reason to perform better for clients instead of making us feel like one of many all getting the same product.
FindLaw review (1-5): 2
Is it worth it?
Long story short, no.
The FindLaw directory still ranks incredibly well, so a sponsored directory can be a viable option for law firms to generate new leads in many cases. However, we highly recommend that you choose another provider for website design or ongoing marketing solutions.
