How Much Does it Cost?
While it may be frustrating to hear, the cost of SEO can vary from business to business and there really is not a definitive answer that can be applied across the board.
The cost of a given SEO campaign is directly related to how much time, effort, and other resources are needed for a law firm to gain market share in search for their target keyword phrases.
For example it is far more difficult to rank on the first page for a phrase like “car accident lawyer Los Angeles” than it is to rank on the first page for “child support attorney Iowa”. Therefore the cost of these two campaigns may vary drastically.
The current state of optimization for a law firm’s website will also impact cost. For instance a site that has had no SEO done to it will take more time and effort to rank than a site already having some optimization work done.
These are only a handful of the factors that can influence the cost of an SEO campaign and only a detailed audit can inform how much it would cost to rank a website.
How Long Does SEO Take?
This question is subjective because not all SEO campaigns are exactly the same. Asking how long an SEO campaign takes is similar to asking how long it takes to build a house. It depends on what kind of house you’re building.
That being said, there are some trends in search engine optimization where we can sort of predict how long it takes before attorneys start seeing results. In general it can take around 4-6 months before you start seeing the fruits of a solid SEO campaign.
That time frame can vary based on the amount of resources available for the campaign, the competitiveness of the keyword phrases, and the amount of optimization work already done on the website among other factors.
