Finding the right SEO company to suit your business's needs is challenging. There is no end of supposed “experts” out there claiming they can get you more clients without offering any proof. Review sites have an overwhelming number of options to choose from.
That's why we've put together this shortlist of the best SEO marketing companies based on the industries that they serve. This list will put you in the right direction and help you find the best online marketing partner to fit your unique needs.
Best SEO Company for Lawyers: Rankings.io
Rankings.io has been rated the best SEO company for lawyers time and time again.
We focus exclusively on providing SEO services to law firms. We pride ourselves on improving search engine rankings, driving traffic, and increasing the conversion rate for law firm websites, as well as on our commitment to responsiveness and accountability to our clients.
Every service we provide is geared towards getting law firms more qualified cases quickly. Many of our clients see an ROI in six months or less.
But you don't have to take our word for it. Here's what Houston personal injury attorney Stewart J. Guss has to say after we tripled his firm's call volume in a very competitive market:
And here's what Philadelphia-based attorney Gabriel Levin had to say about us after we helped him go toe-to-toe with competitors with multimillion-dollar advertising budgets, increasing his organic traffic by 3,400% along the way:
If you're an attorney and you're tired of other agencies making promises they can't back up, contact us today to see how we can help you dominate Google search results and drive the leads you need to grow your firm.
Best SEO Company for Content Marketing: Siege Media
When it comes to combining SEO strategy with top-tier content creation, Siege Media is a standout. Known for their expertise in content marketing, Siege Media helps law firms boost their online visibility through well-researched, engaging, and SEO-optimized content.
Their process includes thorough keyword research, high-quality content development, and strategic promotion to ensure your firm’s content ranks well and attracts the right audience.
Siege Media uses a multifaceted approach that marries well-researched SEO tactics with highly engaging content. This includes tailored content strategies, content creation and SEO, link-building and content promotion, and data-driven analytics. For law firms looking to build authority, drive organic traffic, and convert readers into clients, Siege Media offers a comprehensive approach that covers every angle of content marketing.
Best SEO Company for Local Businesses: WebFX
WebFX is a full-service digital marketing agency that does a little bit of everything for brands large and small. They have an excellent reputation derived from working in a range of industry verticals like manufacturing, SaaS, healthcare, and more.
So how does an SEO company with such a broad spectrum of clients fit on our list as the best for local businesses?
Simple: WebFX is a reputable brand that small, local businesses can trust to help them at a low price. Most of the time, extremely low-cost SEO services are too good to be true, but this agency has been able to lower prices for local businesses by scaling its operations.
Best SEO Company for E-commerce: Orainti
Orainti is an SEO agency with deep expertise in technical SEO audits and international SEO—a perfect combination for serious e-commerce businesses.
The founder, Aleyda Solìs, is a well-known expert in the SEO industry with 10+ years of experience across North America, EMEA, and LATAM regions.
Orainti has worked with well-known brands like Sage, Eventbrite, Under Armour, and Zillow.
Best SEO Company for MarTech Companies: Ardent Growth
Ardent Growth specializes in SEO and Content Marketing for MarTech companies.
They primarily work with early and growth-stage MarTech SaaS companies, their proprietary software and rigorous hiring process for content marketers and writers make them a great fit for any MarTech company that wants to capture more demand and generate more revenue from search engines.
Their services focus on content strategy, full-stack content production, and SEO consulting.
Best SEO Company for B2B SaaS: SimpleTiger
Since 2007, SimpleTiger has specialized in helping B2B SaaS companies scale through organic search.
Their team has a deep familiarity with SaaS business models, allowing them to develop SEO strategies that are specific to their client's needs.
Whether your company takes a product-led or sale-led growth angle, the SimpleTiger team leverages their knowledge of your industry to build a comprehensive SEO plan that covers everything from content marketing to technical SEO to link building.
Best SEO Company for Agencies: 51Blocks
51Blocks works in over 75 niches to provide whited labeled client-facing SEO services for agencies.
They help agencies scale their delivery by handling everything from onboarding to day-to-day emails to SEO campaign fulfillment. For agencies working on local campaigns, 51Blocks can help with everything from content creation, on-page SEO, technical SEO, and Google business profile optimizations.
In addition to executing SEO campaigns, they also provide budget and strategy recommendations to their partners.
Best Large SEO Company: Straight North
Straight North is a full-service digital marketing agency with offices across the U.S. They handle SEO, PPC and display advertising, web design, email marketing, and more.
If your business deals with a high volume of sales, Straight North may be a good choice for you. They use proprietary lead tracking technology to validate and report online sales in real-time.
Straight North works with businesses in a variety of sectors. They cover everything from automotive to real estate to professional services. Their team of over 100 full-time experts prides itself on deep industry knowledge across these sectors and a commitment to transparent communication with clients.
Best SEO Company for Affiliates: Authority Hacker
While they do not offer done-for-you marketing services, the resources that the Authority Hacker team has put together contain a wealth of knowledge for anyone who wants to make an affiliate marketing website.
Mark Webster and Gael Breton have over 20 years of experience building successful affiliate websites, and they share their knowledge in the form of free blog posts, podcasts, and paid courses. The best part is they only talk about tactics they know to work based on their years of experimentation.
Authority Hacker offers a beginner-level course for brand-new marketers where you can learn how to establish your website by following along as Mark and Gael build a new authority site. They also offer an advanced course for people who have an established site but want to scale it even further.
How Much Do Search Engine Optimization Services Cost?
Pricing for SEO services can vary widely based on things like:
- The specific services you need
- Your goals SEO campaign goals
- Market competitiveness
- The agency's experience level and any proprietary tools or processes they may have
High-quality SEO services for most businesses sit in the range of $2,500 to $10,000 per month. For local or small businesses, the cost may be a bit lower depending on the complexity of the campaign.
In some cases, the pricing for large enterprises may be above $100,000 per month.
As you search for an SEO expert, you may see agencies and freelancers offering well below this rate. Most of the time, these “cheap” SEO services do not provide buyers with meaningful results or end up causing more problems than they fix.
In the best case, people who offer cut-rate SEO may be inexperienced, and they will be unable to get you results. In worse cases, they may be using spammy or unethical tactics to drive short-term results, which will eventually result in a penalty from Google or a loss of website traffic when Google rolls out an algorithm update.
But, if you're a small or local business, don't let the pricing for high-quality services scare you off. The good news is that plenty of reputable companies, such as WebFX, can offer low-priced options by scaling their operations.
Is Hiring an SEO Company Worth it?
The decision to engage the services of an SEO agency can be a significant one for many businesses. At the heart of this decision is the need to understand whether such an investment aligns with your company's marketing priorities, as well as choosing an agency that is capable of effectively addressing your specific needs.
Paid Search Advertising vs. Organic SEO Services
Businesses are often faced with the critical choice between investing in paid search advertising and organic SEO services. The key to making the right decision lies in understanding whether SEO is a good fit for your company's overall goals and objectives.
Understanding the Timeline of SEO Results
Unlike instantaneous outcomes from advertising, where one can observe new customer traction almost immediately after placing an ad, the results from SEO investments can take months to manifest. However, once it begins to take effect, SEO offers longer-lasting and more sustainable results.
The Cost of Paid Advertising vs. Sustainable SEO
Major drawbacks of paid advertising include the high cost of bidding and the finite nature of its results — as soon as you stop paying, your ads disappear from Google's SERPs.
Conversely, while SEO actions might take longer to produce results, they work cohesively, making it increasingly easier for your website to rank on the first page of organic search results over time. This is without the continuous need to pay for a spot in the SERPs, ultimately improving lead generation.
Finding the Right SEO Agency
The potential benefits of working with SEO agencies can only truly be realized when partner agencies understand the nature of your business and what it needs to succeed in search. Look for agencies that can demonstrate a strong track record in executing effective SEO strategies.
Identifying the Capabilities of a Successful SEO Company
The best SEO companies should demonstrate expertise in both general SEO and specific strategies applicable to your industry. Explore reviews on platforms like clutch.co and look out for agencies known for delivering results and providing clear communication with their clients. Reading through case studies and testimonials will give you a sense of the agency's methodology and customer feedback.
Essential Services to Expect from an SEO Company
Top SEO companies should offer a comprehensive range of services, including website audits, technical SEO, on-page optimization, content marketing, link-building, off-page SEO, and overall SEO strategy. For local businesses, it is paramount that your selected SEO partner offers local SEO services and understands the nuances associated with it.
What SEO Services are Worth it for Your Business?
A website audit is always worth it when starting with an SEO company. Audits can come in different forms, but each helps an agency determine what actions could improve your site's performance and what growth opportunities are available to you.
Implementing Keyword Research for Site Optimization
Keyword research is an indispensable tool for SEO specialists in identifying opportunities to optimize your site or create new content - depending upon the strategy most suited for your business objectives.
Evaluating Service Worthiness Based on Audit Results, Marketing Strategies, and Industry
After the initial auditing and research phases, the decision on which SEO services are worth the investment crucially depends on the audit results, your business's digital marketing strategies, and the specific dynamics of your industry.
Using Technical SEO Services for Immediate Impact
Should your website audit highlight a number of technical issues interfering with its competitive edge, technical SEO services will likely provide more immediate benefits as compared to backlink building or content marketing.
SEO Strategy Services for Businesses Without a Marketing Plan
Businesses that are operating without an established marketing department or a formulated marketing plan can especially benefit from SEO strategy services. An in-depth exploration of your market, competitors, and customers can aid in crafting a coherent suite of goals, actions, and measurements for business growth.
Assessing the Service Value Relative to Your Industry
Particular local businesses could gain immense value from local SEO services such as Google Business Profile Optimization and directory citation building. SEO agencies that lack a local component, however, don't require these additional services.
Opting for On-Page Optimization and Link-Building Services
If your website has a substantial content base that you aim to enhance, then services like on-page optimization and link-building bear greater value compared to alternative offerings.
Leveraging Content Marketing Strategy for Emerging Sites
Websites that are in their initial stages or those with minimal content could significantly benefit from a well-rounded content marketing strategy as well as the production of new content.
Understanding the Services of Full-Service Marketing Companies
Note that search engine optimization is a specific kind of internet marketing. Some SEO firms extend their services beyond their core offerings to include web design, social media marketing, email marketing, web development, and more. Therefore, if your needs extend beyond SEO, you may require the expertise of a full-service marketing company.
Red Flags to Look Out for When Choosing an SEO Agency
When hiring an SEO agency, it's crucial to ensure you're selecting a partner you can trust. While many SEO agencies provide valuable and ethical services, signaling the growth of your digital presence, there are a few red flags that can indicate an agency might be more detrimental than beneficial.
1. Guaranteeing Instantaneous Results
SEO is a process that takes time, and any agency promising instant results or a specific ranking in a short timeframe is over-promising. Given the ever-changing nature of search engine algorithms, results typically take months to start reflecting.
2. Lack of Transparency
If an agency is not forthcoming with its strategies or fails to explain how it intends to improve your website's ranking, it's a clear red flag. Top-notch SEO agencies maintain total transparency about their methods and processes, ensuring you know and understand what you're paying for.
3. Lack of Personalized Approach
Different websites require different SEO strategies. If an agency offers a one-size-fits-all solution, it is likely they are not keeping up with best practices. An effective SEO agency tailors its approach based on your specific needs, goals, and the current state of your site.
4. Low Pricing
Low-cost services can often be appealing, but remember, you generally get what you pay for. Extremely affordable services usually mean they're cutting corners, using outdated tactics, or outsourcing low-quality content. Effective SEO requires a lot of work, and the pricing should reflect that.
5. Ignoring Conversion Rate Optimization (CRO)
Generating web traffic is meaningless if visitors are not taking the intended actions on your site, like filling out a form or making a purchase. If an SEO agency focuses only on traffic and not conversions, it's a sign they may not have the comprehensive knowledge to boost your business effectively.
6. Black Hat SEO Techniques
If the agency implements black-hat SEO tactics such as cloaking, keyword stuffing, or using private link networks, avoid partnering with them. These techniques can result in search engines penalizing your website, hurting your business in the long run.
7. Lack of Regular Reports
An agency that doesn't provide regular reports on progress — or is vague in their reporting — may not be holding themselves accountable. Look for agencies that provide clear, detailed, regular reports proving their value.
Selecting the right SEO agency involves walking a tightrope. Spotting these red flags can save you money and the negative implications of a poorly executed SEO strategy. Instead, it can pave the way to a digital partnership that drives quality traffic to your site and enhances your online presence.
What Questions Should You Ask Before Hiring an Agency?
Once you've narrowed down your list of potential SEO partners, take some time to ask them the right questions before signing a contract with them.
Having the skills and experience to work on your campaign is only a part of a good working relationship with an SEO agency.
When you speak with a possible SEO vendor, be sure to set budget expectations upfront. All the questions you could ask them will not matter if you and the vendor cannot agree on pricing.
You also have to ensure that their business style matches your own. Make sure you're on the same page regarding goals, expectations, reporting, and communication.
Set Clear Expectations Before You Start Working with an SEO Agency
Here are the top questions that you should ask before finalizing a deal:
- What does a good partnership look like to you?
- What does success look like, and how is it measured?
- How often will you send reports or updates?
- What format will you report in?
- What metrics or KPIs will you report on?
- What services will we need, and which ones are not important?
- Do you have a background in my industry?
- Have you worked with my target audience before? If not, do you have a system for learning about and understanding them?
- Do you do customer research?
- What results have you achieved in the past with similar clients?
Asking these questions can help you determine if the potential partner has the experience necessary to drive the results you deserve and if your goals are in alignment.
Partner with Rankings.io for Professional SEO Services Tailored to Your Law Firm
If you're looking for an SEO partner that focuses on results rather than empty promises, contact Rankings.io today. We're committed to driving results for our clients while upholding our commitment to open and transparent communication every step of the way.
