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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

339. BONUS: How to Leverage AI and Score More Signed Cases: Webinar Replay w/ Kat Taylor

339. BONUS: How to Leverage AI and Score More Signed Cases: Webinar Replay w/ Kat Taylor

July 21, 2025
From Link Building to LLMs, 13 Tactics to Boost Your Firm’s Visibility in AI Search
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171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your Business
2023-03-30

171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your Business

Learn valuable lessons from Chris Earley, founder of Earley Law Group, on time management, CRM, and embracing haters. Listen now!
Listen now
170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone Hires
2023-03-23

170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone Hires

Greg Ward, founder of Ward Law Group, shares insights on running a personal injury firm with over 100 employees.
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169. Jared Vishney, Arctrieval - 30-Day Record Retrieval: Increase Velocity with Technology
2023-03-16

169. Jared Vishney, Arctrieval - 30-Day Record Retrieval: Increase Velocity with Technology

Arctrieval CEO Jared Vishney reveals how to quickly retrieve medical records, increase case throughput, and improve cash flow.
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168. Mike Morse, Fireproof Performance — Maximizing Profitability: Managing Case Flow and Team Capacity
2023-03-09

168. Mike Morse, Fireproof Performance — Maximizing Profitability: Managing Case Flow and Team Capacity

Learn how Mike Morse and John Nachazel grew their personal injury firm's annual revenue from $17 to $160 million. Listen now!
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167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand Recognition
2023-03-02

167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand Recognition

Discover how radio advertising increases brand recognition and boosts your digital marketing strategy. Listen to the podcast now!
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166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships Matter
2023-02-28

166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships Matter

CEO Jacqueline Bretell shares her journey of leading Bighorn Law through a challenging year and building a thriving culture.
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165. Grace Montealegre, Persist Communications — Integrate the Vision: Culture and Technology
2023-02-23

165. Grace Montealegre, Persist Communications — Integrate the Vision: Culture and Technology

Persist Communications CEO, Grace Montealegre, shares insights on hiring for culture and automating lead generation in the latest podcast episode.
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164. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values
2023-02-21

164. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values

Jefferson Fisher, founder of Fisher Firm, shares how authenticity and core values have fueled his success in the legal industry.
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163. Samantha Sparks, Sparks Law — Zero Cost Marketing: TikTok for Personal Injury Firms
2023-02-16

163. Samantha Sparks, Sparks Law — Zero Cost Marketing: TikTok for Personal Injury Firms

Discover how Samantha Sparks and Paige Sparks of Sparks Law use TikTok to curate an authentic experience and gain trust.
Listen now
162. Matthew Dolman, Dolman Law Group — SEO Updates: What Every Firm Owner Needs to Know
2023-02-14

162. Matthew Dolman, Dolman Law Group — SEO Updates: What Every Firm Owner Needs to Know

Learn from SEO expert Matthew Dolman as he shares strategies to dominate your region in SEO and navigate Google updates.
Listen now
161. John Berry, Berry Law Firm — Warrior Ethos: Know Who You Serve, Market Accordingly
2023-02-09

161. John Berry, Berry Law Firm — Warrior Ethos: Know Who You Serve, Market Accordingly

Discover the success of Berry Law Firm and learn how to identify your ideal client in this insightful podcast.
Listen now
160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTok
2023-02-02

160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTok

Employment lawyer Paige Sparks shares her secrets to success on social media, reaching over 4 million followers and a nationwide client base.
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159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing
2023-01-26

159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing

Meet Ashley Rawlins, the tireless fighter and ambitious lawyer making waves in the personal injury space. Listen now!
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158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case Value
2023-01-19

158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case Value

Learn how Stephanie Forbes, a rainmaker in the legal industry, trains paralegals to maximize case value and increase fees. Don't miss this episode!
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157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in Trial
2023-01-12

157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in Trial

Trailblazing attorney Bibi Fell shares her unique perspective on the practice and business of law, offering valuable insights and strategies.
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