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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

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6. Local SEO

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7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

339. BONUS: How to Leverage AI and Score More Signed Cases: Webinar Replay w/ Kat Taylor

339. BONUS: How to Leverage AI and Score More Signed Cases: Webinar Replay w/ Kat Taylor

July 21, 2025
From Link Building to LLMs, 13 Tactics to Boost Your Firm’s Visibility in AI Search
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201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change
2023-08-24

201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change

Staying ahead of the competition requires lawyers to adapt to rapid changes. Michael Blom, partner at The Lake Law Firm, shares how he stays flexible, even in uncertain times.
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200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert
2023-08-22

200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert

To get clients - Speed is everything. Ted DeBettencourt, co-founder of Juvo Leads, explains how human-powered chat with fast response times and high emotional intelligence translate into more leads for your firm.
Listen now
199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust
2023-08-17

199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust

Becoming a household brand doesn't happen overnight—it takes years of calculated gambles and consistently delivering results. Rex understood he couldn't go it alone. Rex Parris of Rarris Law Firm shares his brand-building wisdom based on over 30 years of persistence.
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198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing
2023-08-15

198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing

Law firms need the wisdom of an experienced guide to gain an edge over the competition and accelerate growth, Jon Robinson, SVP of Digital Media at Consumer Attorney Marketing Group, offers up the cheat codes you need to get that extra edge on the digital battlefield.
Listen now
197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle
2023-08-10

197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle

Unlock your dream day: work from a cafe, enjoy family time, and pursue your passions. Brian Glass, Partner at Ben Glass Law, brings this reality to life. Find insights on reshaping your lifestyle in this podcast episode.
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196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble
2023-08-08

196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble

SEO pro Ryan Stewart offers insights into the ways AI is transforming marketing and how firms can benefit from early AI adoption.
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195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentums
2023-08-03

195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentums

Embark on an inspiring journey with Alex Limontes, from a small-town football player to a successful lawyer. Don't miss this captivating conversation!
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194. Dmitriy Kozlov, Influex — Never Fit In: Branding with Impact
2023-08-01

194. Dmitriy Kozlov, Influex — Never Fit In: Branding with Impact

It pays to stand out in a world where law firms all spread the same message. Dmitriy Kozlov, Chief Expression Officer at INFLUEX, shows us how.
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193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads
2023-07-27

193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads

Not following up with your leads is massive a missed opportunity Ethen Ostroff understands this and has developed an incredibly successful system for lead capture and follow-up that you won't want to miss.
Listen now
192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions
2023-07-25

192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions

Learn how to systematize lead follow up and sign more new cases with lead generation master Lauren Mingeee, CEO and Founder of Quintessa Marketing.
Listen now
191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide
2023-07-20

191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide

Threads is taking the social media world by storm. Is this the right time for lawyers to hop on board Meta's Twitter competitor?
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190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End Platform
2023-07-18

190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End Platform

Learn how you can run your law firm — from first contact to settlement — on one dynamic platform and gain traction with Dov Slansky, VP of Strategy and Innovation at Litify.
Listen now
189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service
2023-07-13

189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service

Expand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle.
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188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue
2023-07-11

188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue

Back on for a second episode—Bill Hauser from SMB Team talks about how to supercharge your law firm.
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187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value
2023-07-06

187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value

Depositions are the foundation of any successful case and Keith More has mastered the art of cross-examination
Listen now
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