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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

 327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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219. Daniel Morgan, Morgan and Morgan  —  Explosive Growth: Inside the Nation's Leading Personal Injury Firm
2023-10-26

219. Daniel Morgan, Morgan and Morgan — Explosive Growth: Inside the Nation's Leading Personal Injury Firm

Daniel Morgan, partner at Morgan & Morgan, pulls back the curtain on the steps the fueled their expansion into the powerhouse firm it is today.
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218. Joe Sanok, Practice of the Practice — Toolkit: Slow Down to Speed Up: The Case for Strategic Pausing
2023-10-24

218. Joe Sanok, Practice of the Practice — Toolkit: Slow Down to Speed Up: The Case for Strategic Pausing

The best ideas don't strike when your burned out. Joe Sanok, host of the Practice of the Practice podcast shares simple yet powerful approaches to unlock more "Aha! moments."
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217. Adam Malone, Malone Law —  Boutique Firm Building: Reputation and Marketing
2023-10-19

217. Adam Malone, Malone Law — Boutique Firm Building: Reputation and Marketing

Adam Malone, partner at Malone Law, explains how to carve out your niche and build a boutique firm on a strong reputation.
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216. Lisa Bloom, The Bloom Firm —  Toolkit: High Profile Marketing, Cases with Impact
2023-10-17

216. Lisa Bloom, The Bloom Firm — Toolkit: High Profile Marketing, Cases with Impact

Lisa Bloom, founder of the Bloom Firm, breaks down how you can leverage social media, build an outstanding team, and keep a fully remote firm connected.
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215. Sean Claggett, Claggett and Sykes  —  Fearless: Record-Breaking Cases, Big Data, and Maximizing Value
2023-10-12

215. Sean Claggett, Claggett and Sykes — Fearless: Record-Breaking Cases, Big Data, and Maximizing Value

Sean Claggett, Partner at Claggett & Sykes shares his proven tactics for shattering limits on success, crushing self-doubt, and realizing your potential..
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214. Ashley Owens —  Toolkit: Strategic Networking, Maximizing Conference ROI
2023-10-10

214. Ashley Owens — Toolkit: Strategic Networking, Maximizing Conference ROI

If you break out in a sweat just thinking about networking, this episode is for you! Ashley Owens, President of PIM joins us to share her pro tips for networking.
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 213. Joseph Gates, Gates Law Firm — Solid Foundations for Growth: Finances, Community, Trail Skills
2023-10-05

213. Joseph Gates, Gates Law Firm — Solid Foundations for Growth: Finances, Community, Trail Skills

Joseph Gates, Gates Law Firm founder, stresses a solid foundation for success, highlighting finances, community support, and deposition skills. Tune in for his insights and tips.
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212. Best of Toolkit Tuesday: AI and Accelerated Law Firm Growth
2023-10-03

212. Best of Toolkit Tuesday: AI and Accelerated Law Firm Growth

AI has the power to increase efficiencies and boost revenue at your firm. But it is not without limitations. 4 experts weigh in on how to use AI to give your firm a competitive edge.
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211. Christy Childers, Childers & McCaine — Break the Mold: Find Your Squad and Shake Things Up
2023-09-28

211. Christy Childers, Childers & McCaine — Break the Mold: Find Your Squad and Shake Things Up

Christy Childers, founder of Childers + McCain and the Mother Truckers, shares how disrupting the status quo helps lawyers reimagine success.
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 210. Kyle Roof, Page Optimizer Pro —  Toolkit: Data-Driven SEO Strategies: The Formula for First Page Rankings
2023-09-26

210. Kyle Roof, Page Optimizer Pro — Toolkit: Data-Driven SEO Strategies: The Formula for First Page Rankings

Prioritize high-ranking, data-driven SEO for more leads. Kyle Roof, founder of Page Optimizer Pro, shares Google-friendly tactics for optimizing your website.
Listen now
209. Jack Zinda, Zinda Law Group — Purpose and Profit: Roadmap for Strategic Growth
2023-09-21

209. Jack Zinda, Zinda Law Group — Purpose and Profit: Roadmap for Strategic Growth

Jack Zinda, founder of Zinda Law Group, how you can build a successful firm that's guided by purpose and stays true to your values.
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208. Gyi Tsakalakis, AttorneySync — Toolkit: Generate More Leads, Marketing Flywheel Best Practices
2023-09-19

208. Gyi Tsakalakis, AttorneySync — Toolkit: Generate More Leads, Marketing Flywheel Best Practices

Understanding how to get your marketing flywheel going can get complicated. Gyi Tsakalakis offers insights on the best practices for omnichannel marketing.
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 207. Allyson Ostrowski, Abir Cohen Treyzon Salo — Practice Area Pivot: Successfully Navigate Transition
2023-09-14

207. Allyson Ostrowski, Abir Cohen Treyzon Salo — Practice Area Pivot: Successfully Navigate Transition

Learn how Allyson Ostrowski leveraged her connections and discovered a marketing strategy that felt genuine after leaving a 15-year long career as a prosecutor.
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206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023
2023-09-12

206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023

SEO is essential to standing out in the crowded legal market. Nathan Gotch of Gotch SEO Academy offers up a masterclass in optimizing your firm's website.
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205. Suzanna Abrahamian, Suzanna Abrahamian Law Firm — Starting a Successful Firm: Reputation and Relationships
2023-09-07

205. Suzanna Abrahamian, Suzanna Abrahamian Law Firm — Starting a Successful Firm: Reputation and Relationships

Suzanna Abrahamian, founder of Suzanna Abrahamian Law Firm, shares her insights on starting a law firm. Find out how deliberate practice over time can provide the skills you need to build the firm of your dreams.
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