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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

 327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing
2023-01-26

159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing

Meet Ashley Rawlins, the tireless fighter and ambitious lawyer making waves in the personal injury space. Listen now!
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158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case Value
2023-01-19

158. Stephanie Forbes, Forbes Consult — The Case Whisperer: Paralegals, Case Managers, and Maximizing Case Value

Learn how Stephanie Forbes, a rainmaker in the legal industry, trains paralegals to maximize case value and increase fees. Don't miss this episode!
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157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in Trial
2023-01-12

157. Bibi Fell, Fell Law — Practice Made Perfect: Niching Down and Leveling Up in Trial

Trailblazing attorney Bibi Fell shares her unique perspective on the practice and business of law, offering valuable insights and strategies.
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156. Muhammad Ramadan, Attorneys of Chicago — Relationship Equity: How Zero Cost Guerilla Marketing Can Earn Millions
2023-01-05

156. Muhammad Ramadan, Attorneys of Chicago — Relationship Equity: How Zero Cost Guerilla Marketing Can Earn Millions

Muhammad "Moe" Ramadan shares his unconventional marketing strategies for law firms, emphasizing community involvement and guerrilla marketing.
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155. Brian Matlin, Matlin Injury Law — $4.5 Million in Year One: Lessons on Systems, Culture, and Relationships
2022-12-29

155. Brian Matlin, Matlin Injury Law — $4.5 Million in Year One: Lessons on Systems, Culture, and Relationships

Brian Matlin, the 28-year-old founder of Matlin Injury Law, shares his steps to success and marketing practices on a podcast.
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154. Darren Wurz, Wurz Financial Services — Investing for Attorneys: Reaching Financial Independence
2022-12-22

154. Darren Wurz, Wurz Financial Services — Investing for Attorneys: Reaching Financial Independence

Learn how to become a millionaire by planning for succession, structuring investments, and leveraging debt with Darren Wurz of Wurz Financial Services.
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153. Jordan Ostroff, Jordan Law - Automation and Marketing: Developing a Personalized Experience
2022-12-15

153. Jordan Ostroff, Jordan Law - Automation and Marketing: Developing a Personalized Experience

Learn how automation and personal connections help defense lawyer Jordan Ostroff generate 90% of his revenue from referrals.
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152. Sean Domnick, Domnick Cunningham & Whalen — Global Success: How to Build a Thriving Remote Firm
2022-12-08

152. Sean Domnick, Domnick Cunningham & Whalen — Global Success: How to Build a Thriving Remote Firm

Civil trial lawyer Sean C. Domnick shares insights on branding, technology, and the future of personal injury law. Listen now!
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151. Eric Gang, Veterans Disability Lawyer - Dominate Your Niche: How Serving Builds Trust and Referrals
2022-12-01

151. Eric Gang, Veterans Disability Lawyer - Dominate Your Niche: How Serving Builds Trust and Referrals

Discover how Eric Gang, founding partner at Veteran's Disability Lawyer, accelerated his business and became an authority figure through niching down and writing a book.
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150. Joe Nazarian, Pathway Law Firm — Winning Instinct: How High EQ Impacts Your Bottom Line
2022-11-28

150. Joe Nazarian, Pathway Law Firm — Winning Instinct: How High EQ Impacts Your Bottom Line

Joe Nazarian of Pathway Law Firm shares insights on the intake process, brand building, and opening new office locations.
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149. Greg Star, Carvertise — Branded Rideshare Vehicles: Retarget to Quality Leads
2022-11-17

149. Greg Star, Carvertise — Branded Rideshare Vehicles: Retarget to Quality Leads

Carvertise's Greg Star discusses how wrapped cars can provide targeted impressions and increase ROI in advertising.
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148. John Phillips, Phillips and Hunt  — Fight for What Matters: Reverence in Practice and Earned Media
2022-11-10

148. John Phillips, Phillips and Hunt — Fight for What Matters: Reverence in Practice and Earned Media

Discover the strategies of a renowned personal injury lawyer and how he tells winning stories in this captivating podcast.
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147. John DeGasperis, Basch & Keegan Personal Injury Attorneys — Everything is Content: Social Media, Rainmaking, and Triumph in the Courtroom
2022-11-03

147. John DeGasperis, Basch & Keegan Personal Injury Attorneys — Everything is Content: Social Media, Rainmaking, and Triumph in the Courtroom

Discover how John DeGasperis, a trial attorney with a strong social media presence, uses technology and personal branding to win cases.
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146. Joe Volta, Hull and Chandler - Mailbox Money: Building a Referral Network On and Off Line
2022-10-27

146. Joe Volta, Hull and Chandler - Mailbox Money: Building a Referral Network On and Off Line

Learn how attorney Joe Volta builds a strong referral network through social media connections and a strategic content strategy.
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145. Chris Vander Kaay, Brain Trust Legal Group —  Tap In to Grow: How Story Increases Brand Awareness
2022-10-20

145. Chris Vander Kaay, Brain Trust Legal Group — Tap In to Grow: How Story Increases Brand Awareness

Learn how to unlock your growth potential through human connection and make your brand memorable with branding expert Chris Vander Kaay.
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