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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

 327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy
2023-04-20

174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy

Discover how attorney William Franchi leverages social media to engage thousands of users and make it work for his law firm.
Listen now
173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google
2023-04-13

173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google

Discover the secrets to building quality links that can skyrocket your firm to the top of Google's rankings.
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172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and Consistency
2023-04-06

172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and Consistency

Legendary TV advertiser Ed Bernstein shares insights on the importance of branding over time in the wild west of legal advertising.
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171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your Business
2023-03-30

171. Chris Earley, Earley Law Group - Owing it: Take Back Your Time, Your Day, and Your Business

Learn valuable lessons from Chris Earley, founder of Earley Law Group, on time management, CRM, and embracing haters. Listen now!
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170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone Hires
2023-03-23

170. Greg Ward, Ward Law Group - Tactical Growth: Market Saturation and Milestone Hires

Greg Ward, founder of Ward Law Group, shares insights on running a personal injury firm with over 100 employees.
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169. Jared Vishney, Arctrieval - 30-Day Record Retrieval: Increase Velocity with Technology
2023-03-16

169. Jared Vishney, Arctrieval - 30-Day Record Retrieval: Increase Velocity with Technology

Arctrieval CEO Jared Vishney reveals how to quickly retrieve medical records, increase case throughput, and improve cash flow.
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168. Mike Morse, Fireproof Performance — Maximizing Profitability: Managing Case Flow and Team Capacity
2023-03-09

168. Mike Morse, Fireproof Performance — Maximizing Profitability: Managing Case Flow and Team Capacity

Learn how Mike Morse and John Nachazel grew their personal injury firm's annual revenue from $17 to $160 million. Listen now!
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167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand Recognition
2023-03-02

167. Gary Sarner, ROI360+ — Radio and Repetition: How to Boost Brand Recognition

Discover how radio advertising increases brand recognition and boosts your digital marketing strategy. Listen to the podcast now!
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166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships Matter
2023-02-28

166. Jacqueline Bretell, Bighorn Law — Strong Leadership and Grassroots Marketing: Why Relationships Matter

CEO Jacqueline Bretell shares her journey of leading Bighorn Law through a challenging year and building a thriving culture.
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165. Grace Montealegre, Persist Communications — Integrate the Vision: Culture and Technology
2023-02-23

165. Grace Montealegre, Persist Communications — Integrate the Vision: Culture and Technology

Persist Communications CEO, Grace Montealegre, shares insights on hiring for culture and automating lead generation in the latest podcast episode.
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164. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values
2023-02-21

164. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values

Jefferson Fisher, founder of Fisher Firm, shares how authenticity and core values have fueled his success in the legal industry.
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163. Samantha Sparks, Sparks Law — Zero Cost Marketing: TikTok for Personal Injury Firms
2023-02-16

163. Samantha Sparks, Sparks Law — Zero Cost Marketing: TikTok for Personal Injury Firms

Discover how Samantha Sparks and Paige Sparks of Sparks Law use TikTok to curate an authentic experience and gain trust.
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162. Matthew Dolman, Dolman Law Group — SEO Updates: What Every Firm Owner Needs to Know
2023-02-14

162. Matthew Dolman, Dolman Law Group — SEO Updates: What Every Firm Owner Needs to Know

Learn from SEO expert Matthew Dolman as he shares strategies to dominate your region in SEO and navigate Google updates.
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161. John Berry, Berry Law Firm — Warrior Ethos: Know Who You Serve, Market Accordingly
2023-02-09

161. John Berry, Berry Law Firm — Warrior Ethos: Know Who You Serve, Market Accordingly

Discover the success of Berry Law Firm and learn how to identify your ideal client in this insightful podcast.
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160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTok
2023-02-02

160. Paige Sparks, Sparks Law — Mini-Masterclass: Organic Growth on TikTok

Employment lawyer Paige Sparks shares her secrets to success on social media, reaching over 4 million followers and a nationwide client base.
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