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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

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7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service
2023-07-13

189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service

Expand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle.
Listen now
188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue
2023-07-11

188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue

Back on for a second episode—Bill Hauser from SMB Team talks about how to supercharge your law firm.
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187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value
2023-07-06

187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value

Depositions are the foundation of any successful case and Keith More has mastered the art of cross-examination
Listen now
186. David Goins, Walker Advertising – Toolkit: Maximize Ad Spend, Market Adaptation, and Intake
2023-07-04

186. David Goins, Walker Advertising – Toolkit: Maximize Ad Spend, Market Adaptation, and Intake

Advertising is a long game. To do it right - you need to learn from the best. From those who have been there.
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185. Mike Alder, AlderLaw — Maximizing Existing Cases: When To File, Even For Pre-Lit Firms
2023-06-29

185. Mike Alder, AlderLaw — Maximizing Existing Cases: When To File, Even For Pre-Lit Firms

Learn from personal injury lawyer Michael Alder how to maximize the value of your cases and get the financial help you need to try them successfully.
Listen now
184. Joey Coleman, Best Selling Author – Toolkit:  Employee Retention, Fixing the Billion Dollar Problem
2023-06-27

184. Joey Coleman, Best Selling Author – Toolkit:  Employee Retention, Fixing the Billion Dollar Problem

Discover the solution to the billion-dollar problem of employee retention with bestselling author Joey Coleman. Listen now to learn more.
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183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go Viral
2023-06-22

183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go Viral

Learn how attorney Clay Payne attracted over 200,000 organic followers on Instagram and transformed his law practice.
Listen now
182. Patrick Salvi II, Salvi, Schostok & Pritchard – Culture of Excellence: Trial and Business Development
2023-06-15

182. Patrick Salvi II, Salvi, Schostok & Pritchard – Culture of Excellence: Trial and Business Development

Gain trust and win big at trial with Patrick A. Salvi II, partner at Salvi, Schostok, & Pritchard Trial Lawyers. Listen now.
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181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising
2023-06-08

181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising

Learn from Chad Dudley, co-founder of Vista Consulting and part-owner of CJ Advertising, on how to increase profits and scale your business.
Listen now
180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass
2023-06-01

180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass

Position your firm's brand for success. Learn from Gina Zapanta, Co-Founder of Z.A. Lawyers, on marketing, social media, and achieving your dreams.
Listen now
179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law
2023-05-25

179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law

Discover the insights of the "Grandfather of Legal Advertising" and learn how to optimize your intake process in this podcast episode.
Listen now
178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and Integrity
2023-05-18

178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and Integrity

Legendary trial lawyer Patrick Salvi Sr. shares his insights on winning clients, increasing case value, and the importance of empathy.
Listen now
177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community
2023-05-11

177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community

Luke W Russell, digital media powerhouse turned Community Ambassador, shares how quality content can grab attention and transform boring legal narratives.
Listen now
176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection
2023-05-04

176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection

Learn practical trial skills from Dan Ambrose, founder of Trial Lawyers University, to win the attention and connection of a jury.
Listen now
175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom
2023-04-27

175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom

Eliminate the stress and overhead of litigation cases with Georgia Trial Attorneys' elite team of trial attorneys and AI integration.
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