Megan Hargroder, owner of Conversations Digital is a master at extracting compelling narratives. The former journalist has helped multiple law firms and attorneys get clear on their brand. As we all know, confused customers don't buy. Clear narratives help win the trust and, ultimately, the contacts of more clients. She shares why the most important story is our own, why vulnerability wins more clients, and how women can construct a clear and authentic digital persona.
Megan appeared on our companion podcast Personal Injury Mastermind. Follow the link below to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve.
110. Megan Hargroder, Conversations Digital - Organic Social Media Marketing: Crafting a Brand Story that Converts
What's In This Episode?
- Who is Megan Hargroder?
- Why does Megan insist that personal narratives are the cornerstone of branding?
- Why should law firms draw all attention to their website?
- When thinking about copy for a firm - start with the partner bios and let everything flow from there.
- Is social media just one more space women need to perform?
- How can women show up a little less polished and still be taken seriously?
- How should attorneys think about constructing digital personas?
