Building the Right Marketing Strategy for Your Personal Injury Firm
Many personal injury lawyers struggle to attract and convert new clients because they do not have a clear and effective marketing strategy.
With so many options for marketing yourself, it’s easy for attorneys to get lost in a haphazard collection of tactics and channels that end up at odds with one another rather than working together in harmony.
Too many attorneys split their efforts across channels, leading to ineffectual digital marketing campaigns and no significant increase in new clients.
Making matters worse, many marketing companies are generalists that don’t fully understand the legal industry or the unique needs of a law firm.
At Rankings.io, we focus exclusively on working with attorneys. We understand personal injury law firms, and we know how to work with you to develop the right law firm marketing strategy to consistently increase the number of qualified leads contacting you to handle their cases.
“Chris was able to help us in all those areas – increasing the domain authority of our website on page ranking sites and really strengthening our website.”
Matthew Dolman, Esq.
Dolman Law Group
SEO Services for Personal Injury Lawyers
Search engine optimization is the best way for personal injury attorneys to get their services in front of potential clients.
Related: The Ultimate Guide to SEO for Lawyers
Because of how people look for legal help, having a website that is easy to find is a must for PI attorneys. When people look for someone to handle their case, 96% of the time, they turn to a search engine for legal advice.
If your law firm’s website is not on the first page of Google, it may as well not exist. Less than 1% of searchers click on second-page Google results, and the top result on the first page is 10 times more likely to get a click than the result in position #10.
By focusing on SEO, you can improve your current rankings and capture new keywords so that your prospective clients are more likely to find your personal injury practice when they need help.
Looking at the alternatives, like Google ads, SEO becomes even more attractive. The price of PPC keywords for personal injury can be nearly $1000 for each click, and 86% of people skip paid ads to go directly to the organic search results.
Rankings.io offers a full suite of SEO services, including:
- SEO Strategy
- Website SEO audits
- On-page optimization
- Local SEO
- Technical SEO
- Content Marketing
- Link building
Our services are based on proven, ethical methods we’ve developed over years of working with personal injury lawyers.
Our local SEO experts help attorneys rank in Google maps by optimizing your Google Business profile, building citations, and actively fighting spammers to make sure your location stays visible.
Our on-site SEO team can handle anything from complete website rebuilds to small tweaks designed to make your website the best that it can be. We know which levers to pull to optimize your site’s speed, structure, content, and more so that your site is always at peak performance.
We improve personal injury law firms’ online visibility and increase their client volume while providing clear reporting in plain English so you always know what we’re doing and how we plan to get results.
Here’s what Houston attorney Stewart J. Guss had to say about us after we helped increase his number of new cases by 300%:
Chris and his team do SEO in such an above-board and ‘white hat’ way. Some companies use tricks and sleight of hand for temporary uptick… but Google spots those tricks over time and those companies’ websites will be penalized. Because of the ethical approach Rankings.io has, it’s been just great to see my visibility go up and up, month after month.
Stewart J. Guss, Esq.
High-Quality, Targeted Content Creation
Creating new content for your website designed to answer your potential client’s burning questions is integral to building your law firm’s online presence. Creating the right content for your blog is the fuel that attracts high-quality traffic to your site.
At Rankings.io, we use our SEO knowledge and keyword research to help attorneys find the right content to help them:
We develop an editorial calendar with hundreds of lucrative personal injury topics. Then we create content designed to capture rankings and attract backlinks from high-quality websites.
We handle all the content creation so you can focus your time on winning cases instead of writing blog posts. An attorney edits every new piece we develop, so you can rest assured of its quality and accuracy.
Transparent Link Building
Obtaining relevant links to your content from publishers that have built trust and authority with Google is an important factor in ranking your website.
The problem that many attorneys face is that link building in the legal vertical is difficult. Many marketing agencies neglect to focus on link building or focus on attracting low-effort, low-quality links. Some of these agencies even attempt unsustainable spam tactics that put your reputation at risk.
Our link building and outreach team has spent years forging relationships with high-quality publishers. We’ve put in the hard work so that we can build new links to your site that actually have an impact.
We don’t just focus on building links through guest posting or directory citations, either. Our years of experience have helped us develop methods for attracting backlinks to our client’s pages without resorting to spammy tactics.
We keep all of our clients involved in the process so you always know where we are building links, how we’re building them, and what fresh ideas we’re developing for new link building campaigns.
Custom Website Design
You can have the best attorney marketing plan possible, but without a modern website, you will have trouble convincing potential clients that you’re the right person for their case.
The best personal injury websites are a balancing act of both design and technical SEO best practices.
Your website must leave an excellent first impression on new visitors with an attractive design. It should also supply readers with people-first copy and clear calls to action so they know what you do and how to reach you.
Under the hood, your site needs the right layout and architecture so that web crawlers can find and index it for ranking it in Google search. It needs to be built with mobile users in mind and should be optimized for things like page speed and user experience.
At Rankings.io, we take all the technical and design details into account. You get more than just a fresh new look. You get a website that not only looks better but performs better, too.
Take our work with The Reinartz Law Firm, for example.
We used our design skills and SEO knowledge to help the firm restructure and redesign its site, improve the user experience, and a marketing plan to help them increase the number of new cases they get each month from Google.
Get More Personal Injury Case Leads with Rankings.io
If you’re tired of working with generalist marketers that don’t understand the unique needs of a personal injury law firm, teams that hide behind excuses and jargon, or someone who never seems to be available when you need answers, you deserve better.
At Rankings.io, we specialize in serving personal injury lawyers, and we pride ourselves in our commitment to open communication, accountability, and excellent customer service. Our staff commits to answering all client communications within 24 hours and delivering our response in plain English without hiding behind jargon.
Our team of legal marketing experts puts all of their skills and knowledge to work for our personal injury clients. We are dedicated to fighting to keep your website at the top of the rankings and growing the number of new leads you get each month.
If you’re interested in learning more about how Rankings.io could help you with our end-to-end SEO approach, contact us today.
“I’m going up against competing firms that have multi-million advertising budgets – and we beat all of them.”
Gabriel Levin, Esq.
The Levin Firm