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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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We've Mastered Generative Engine Optimization for Lawyers

Our GEO strategies get you cited in zero-click summaries, AI content, and legal LLM results where clients make fast decisions.

We don’t chase AI trends: we help law firms lead them.

Competing in one of the most saturated spaces? GEO helps your firm rise above the noise.

Book a five minute call

Anyone can make promises
We give you proof

400%
Increase in client’s year-on-year
View case study
72%
Increase in search engine traffic
View case study
300%
Increase in cases per month
View case study

What Is Generative Engine Optimization (GEO)?

Tools like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews often answer legal questions before clients even visit a website.

That’s why Generative Engine Optimization for Law Firms—or GEO for law firms—is your gateway to being featured in these AI-powered response

Example of a Legal Content Style Guide
Law Firm SEO Specialist Typing on Keyboard

AI Search vs. Traditional SEO

Traditional SEO = ranking on Google’s SERPs or map packs

GEO / AI SEO = appearing in the answer: directly quoted by AI models in zero-click summaries

Constant monitoring so you don’t slip behind competitors

With our extensive database of attorney advertising benchmarks, we know which keywords work and which don’t so you don’t waste your budget chasing leads that won’t become cases.

SEO Team Discussing Plans

How We Do GEO for Lawyers

Rankings.io helps lawyers dominate local search by creating optimized landing pages, targeting high-intent keywords, and building content that attracts qualified leads in their area.

What to expect when you work with us

1
Initial call & fit-finding

We’ll talk about your needs and make sure we’re a mutual fit.

2
SEO Discovery Consult

Together, we’ll build out (and talk through) a strategy that considers your site’s current issues, assets and competitors. We’ll also set benchmarks and ROI targets

3
Customized proposal

We’ll send you a proposal clearly outlining our fees and detailing the next steps.

4
Execution and ROI

Every month, we work relentlessly to earn your trust and your business by communicating clearly and driving measurable returns.

What sets Rankings.io apart from other SEO competitors is their ability to take an unknown firm like ours and make us competitive with the big firms in town.
Dave Abels, Law Partner
Abels & Annes, P.C.

Experience what Rankings.io has to offer

Are we a fit?

We serve elite law firms who...

Can handle an influx of clients

If you only take a few cases, this won’t work.

Communicate honestly and often

To implement effectively, we need to talk.

Want an end-to-end SEO partner

From content creation to technical SEO, we cover it.

Can afford to invest competitively

To provide exceptional service and serious ROI, we limit the number of firms we work with and then go all in for them.

“They not only put me on the map, but helped me dominate the map. Chris and his team will move mountains to help their clients achieve the best success possible.

Stewart J. Guss, Attorney
Stewart Guss, Esq.
Personal Injury Attorney

Book a five minute call

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