Rankings.io Logo Manticore Blue
Who we are
What we do

Services

SEO

Rank 1st on Google. Get leads guaranteed.

Google Ads & PPC

Capture demand with the highest intent.

Local Service Ads

Only pay for qualified leads from Google.

Website Design

Optimized for search & conversions.

Law Firm Specializations

Personal Injury

Pre-lit or litigation-focused marketing.

Criminal Defense & DUI

Streamline your lead flow.

Family Law & Divorce

Attract the best cases. Fast or high-value.

Immigration

National & multi-lingual SEO.

Employment Law

Employer or employee-focused marketing.

Bankruptcy

Get consistent chapter 7 leads.

Estate & Probate

Get the constant stream of clients you need.

General Legal

Premium law firm marketing.

ResultsPortfolio
Resources

Marketing 101

How Lawyers Lose Leads without a Content Marketing Funnel

Reducing the cost of getting clients.

Bottom of Funnel Content for Lawyers: Closing Arguments

Converting people ready to hire a firm.

The Burden of Proof: Middle of Funnel Content for Lawyers

Earning the trust of potential clients.

Top of Funnel Content for Injury Firms: The Opening Statement

Staying top of mind so people remember you.

Templates

How to Identify Search Intent: An Interactive Guide

Understand what searchers want.

An Interactive Guide to Content Optimization

Keep your content fresh and relevant.

How to Do Competitor Keyword Research: An Interactive Guide

Tapping into your total searchable market.

How to Do a Content Audit (with Interactive Guides + Template)

Make sure content is doing its job.

Featured from Blog

ChatGPT for Lawyers: Embracing AI to Enhance Your Legal Practice & Stay Ahead

Leverage the arbitrage of ChatGPT.

7 Tips for Marketing a Small Law Firm and Getting Actual Results

Get right what everyone else gets wrong.

Top 5 Client Intake Software for Lawyers (and Why They Make Everyone’s Lives Easier)

Streamline your intake process with cloud-based software.

Legal Directories: The Best Lawyer Directories Ranked & Sorted [2023 List]

Get your firm on the top listings for lawyers.

See all articles
Guide

SEO for Lawyers

1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued

5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

Featured from Blog

How to Improve Law Firm Profitability

9 Tips to Grow Your Bottom Line

Hyperlocal Marketing for Law Firms

Unlocking Local Success

Law Firm Marketing Strategies: A Coherent Guide for 2023

Learn by planning isn't strategy and how to play to win.

How Much Should You Budget for Marketing?

Growth costs money. But how much should you budget?

See all articles
Let’s talk

How Emroch & Kilduff’s lead quality skyrocketed after partnering with Rankings.io

Download the full case study

Get the PDF version. No email required.

Download

"We’ve experienced an uptick in quality and quantity of cases. Our conversions have drastically improved since partnering with Rankings.io."

- Walter H. Emroch, Partner, Emroch & Kilduff

Challenges

In 2017, the law offices of Emroch & Kilduff were struggling to stand out from competitors. Virginia is a crowded market, with hundreds of personal injury firms vying for client attention.

Traditional channels are especially saturated, as most firms compete for the limelight through print and television advertising. Emroch & Kilduff wanted to cut through the noise with online advertising, but the firm needed help improving its website and defining its main practice areas first.

The goal was to foster a website that would organically attract and nurture leads and climb Google Rankings. The website needed to act as a lead magnet and a powerful conversion tool that would attract their ideal clients: the victims of car accidents, product liability, medical malpractice, wrongful death, and negligence.

Competing in an oversaturated market

  • Million-dollar marketing competition in a major market
  • On-site design was hindering the user experience and conversions
  • Internal SEO efforts taking hours away from day job
  • Technical issues on the website hindered potential clients

"I can’t say enough about the competence and staffing at Rankings.io. They’re responsive and give honest feedback. If we suggest a change that might hurt conversions, they tell us. They’re experts when it comes to which keywords we should emphasize or de-emphasize."

- Emroch & Kilduff

Personal injury in Virginia is a very competitive market and we were being drowned out. We desperately needed to update our website—it looked dated and it wasn’t getting us our fair share of new clients.
Walter H. Emroch
Emroch & Kilduff

Solution

Rankings.io’s team has spent years researching and understanding legal marketing to help attorneys optimize their websites for search. They brought that experience to bear for Emroch & Kilduff by introducing a number of optimizations to improve online presence and boost overall conversions.

First, they redesigned the firm’s website to correct technical issues that were hindering the on-site user experience (UX). They also introduced quality of life improvements, such as intuitive lead-capture forms, which boosted on-site conversions by 75%.

Next, Rankings.io developed a custom content strategy for Emroch & Kilduff. They helped publish content to Virginia’s most prolific channels—like Virginia Lawyers Weekly—which keeps the firm in the public eye and ranking for popular keywords.

Rankings.io then buckled down on local SEO and link building campaigns. Building citations, claiming important local profiles, and acquiring links from other trusted legal websites all worked towards helping the firm rank for its desired keywords.

Rankings.io delivers a monthly PDF report to Emroch & Kilduff. This report details the progress of their campaigns and laid out next steps, so the firm’s team stays informed every step of the way.

Optimizations to improve online presence and boost overall conversions

  • Resolved website technical errors
  • Introduced intuitive lead-capture forms
  • Developed a content strategy and published to Virginia’s most prolific channels
  • Improved local rankings through citation building and cleanup
The quality of leads is by far the absolute best takeaway from our relationship. Lead quality before Rankings.io was quite low and very poor. Now? Lead quality and, in turn, cash flow is phenomenal.
William B. Kilduff
Emroch & Kilduff

Results

Emroch & Kilduff is now entering its third year of partnership with Rankings.io. Looking back, their team can hardly believe how far they’ve come:

“The quality of leads is by far the absolute best takeaway from our relationship. Lead quality before Rankings.io was quite low and very poor. Now? Lead quality and, in turn, cash flow is phenomenal.”

Emroch & Kilduff now appears in 38.8% more organic search results for target keywords and over 65 web pages rank on the first page of search results. As a result of these improvements, the firm is now attracting more of the cases it wants in its practice areas and converting more clients after just one visit.

These impressive results, along with improved lead quantity and quality, come as a direct result of Rankings.io’s SEO efforts, link building campaigns, and website enhancements.

Organic search traffic more than doubled

  • 75% increase in completed on-site forms
  • 39% increase in organic search presence
  • 65+ first page rankings for target keywords
We don’t have an in-house marketing department. We rely on several vendors for advertising. Rankings.io is the centerpiece of it all—they pull all the strings together to improve our overall online presence.
Walter H. Emroch
Emroch & Kilduff

You’ll know if we’re a fit after just one call

Let’s talk
Rankings
  • Home
  • About
  • Contact
  • Case Studies
  • Design Portfolio
  • Blog
  • Press Page
Who we serve
  • Personal Injury Lawyers
  • Criminal Defense Lawyers
  • Family Law Attorneys
  • Immigration Lawyers
  • Employment Lawyers
  • Bankruptcy Lawyers
  • Estate & Probate Lawyers
Services
  • Law Firm SEO
  • PPC for Lawyers
  • Local Service Ads for Lawyers
  • Website Design for Lawyers
  • Social Media Marketing for Lawyers
  • Mass Torts Marketing
  • All Services
Resources
  • SEO for Lawyers Guide
  • PIM Podcast
  • LawHer Podcast
  • SEO Data Studies
  • Manticore Application
  • Law Firm Marketing Hub
  • Law Firm Marketing Blog
LinkedIn icon
Facebook icon
Instagram icon
YouTube icon
Rankings.io @ 2023
SitemapPrivacy Policy