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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel

331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel

June 5, 2025
25 Years In, Still Building Bigger: Inside Daniel Stark Law’s Growth and Marketing Machine
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89. Joe Fier, Evergreen Profits  How to Find, Book, and Interview your Dream Guests
2021-09-16

89. Joe Fier, Evergreen Profits How to Find, Book, and Interview your Dream Guests

Networking and visual design specialist, Joe Fier, shares the best methods to connect with dream guests and effectively use visual media to grow your brand.
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88. Ali Awad, Ali Awad Law  Becoming the CEO Lawyer
2021-09-09

88. Ali Awad, Ali Awad Law Becoming the CEO Lawyer

Discover how personal injury attorney Ali Awad leverages Instagram to grow his business and build a successful team.
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87. Mark Kosieradzki, Kozieradzki Smith Law Firm  30(b)(6): Making Corporations answer to you
2021-09-02

87. Mark Kosieradzki, Kozieradzki Smith Law Firm 30(b)(6): Making Corporations answer to you

Minnesota attorney Mark Kosieradzki discusses the power of Federal Rule of Civil Procedure 30(b)(6) in fighting nursing home abuse.
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86. Gary Sarner, ROI360+  Radio Killed the Video Star
2021-08-26

86. Gary Sarner, ROI360+ Radio Killed the Video Star

Discover the power of radio in maximizing your return on investment. Learn how to compete with bigger firms on a smaller budget.
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85. Mike Budny, Influex  Creating Websites That Connect
2021-08-19

85. Mike Budny, Influex Creating Websites That Connect

Discover the importance of personal branding, maximizing web design impact, and avoiding key mistakes when creating a website.
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84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry
2021-08-12

84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry

Glen Lerner, the man behind the 2nd biggest personal injury firm in the US, shares insights on the PI industry and handling negative reviews.
Listen now
83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow
2021-08-05

83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow

Discover the insights of legendary marketer Seth Godin and learn how to apply his philosophies to your practice.
Listen now
82. Dave Thomas, Law Tigers - The Universal Power of Niche
2021-07-29

82. Dave Thomas, Law Tigers - The Universal Power of Niche

Discover the power of niching down and generating traction with potential customers in this episode featuring Dave Thomas.
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81. Maria Monroy, LawRank  All SEO Is Local
2021-07-22

81. Maria Monroy, LawRank All SEO Is Local

Discover the secrets of local SEO and page rankings with Maria Monroy, Co-Founder of LawRank.
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80. Mike Papantonio, Levin, Papantonio, & Rafferty  Doing Well by Doing Good
2021-07-15

80. Mike Papantonio, Levin, Papantonio, & Rafferty Doing Well by Doing Good

Listen to this podcast episode featuring Mike Papantonio, renowned mass tort lawyer and media personality, as he discusses his conference and media approach.
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79. Shay Rowbottom, Shay Rowbottom Marketing  Getting Eyes on Your Brand with LinkedIn Video Marketing
2021-07-08

79. Shay Rowbottom, Shay Rowbottom Marketing Getting Eyes on Your Brand with LinkedIn Video Marketing

LinkedIn video marketing expert, Shay Rowbottom, shares her techniques for success and discusses the future of the platform.
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78. Harry Morton, Lower Street - Raising Your Podcast Game
2021-07-01

78. Harry Morton, Lower Street - Raising Your Podcast Game

Discover the benefits of audio marketing and learn how to improve your podcast with Harry Morton, founder of Lower Street.
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77. John Jantsch, Duct Tape Marketing & Podcast Bookers  Turning Customers into Partners
2021-06-24

77. John Jantsch, Duct Tape Marketing & Podcast Bookers Turning Customers into Partners

Learn from marketing expert John Jantsch about systematizing your advertising, building trust with customers, and the value of being a podcast guest.
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76. Steve Pockross, Verblio  The Content Balancing Act
2021-06-17

76. Steve Pockross, Verblio The Content Balancing Act

Discover the secret to creating quick, effective, and adaptable content with Steve Pockross, CEO of Verblio. Listen now!
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75. James Farrin, GrowPath & The Law Offices of James Scott Farrin  Efficiency as a Calling Card and Getting Tech to Work for You
2021-06-10

75. James Farrin, GrowPath & The Law Offices of James Scott Farrin Efficiency as a Calling Card and Getting Tech to Work for You

James Farrin, CEO of The Law Offices of James Scott Farrin, discusses TV strategy, direct mail, and streamlining your business.
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