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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready

338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready

July 17, 2025
Behind the Scenes of the Most Efficient PI Firm.
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37. Chris Do, The Futur - How to Grow a Massive Social Media Following
2020-09-10

37. Chris Do, The Futur - How to Grow a Massive Social Media Following

Discover the strategies and insights behind Chris Do's massive social media following in this episode of The Rankings Podcast.
Listen now
36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team
2020-09-03

36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team

Discover the secrets to propelling your law firm to award-winning success in this interview with Ben Bingham.
Listen now
35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing
2020-08-27

35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing

Learn how to run a successful pay-per-click advertising campaign for your personal injury practice in this podcast episode.
Listen now
34. Seth Godin - Making Your Personal Injury Law Firm Remarkable
2020-08-20

34. Seth Godin - Making Your Personal Injury Law Firm Remarkable

Renowned blogger Seth Godin discusses how to make your personal injury law firm remarkable and stand out in a saturated market.
Listen now
33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command
2020-08-13

33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command

Recruiting the perfect second-in-command: Cameron Herold shares expert advice on culture fit, networking, and leveraging free PR tactics.
Listen now
32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic
2020-08-06

32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic

Discover the marketing strategies of Michael T. Gibson, president and lead attorney at Michael T. Gibson, P.A., Auto Justice Attorney.
Listen now
31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for Attorneys
2020-08-04

31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for Attorneys

Discover the secrets of content marketing for attorneys in this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz.
Listen now
30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers
2020-07-30

30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers

Discover everything you need to know about content marketing for personal injury law firms in this episode of The Rankings Podcast.
Listen now
29. Ian Garlic, authenticWEB - Video Marketing for Lawyers
2020-07-28

29. Ian Garlic, authenticWEB - Video Marketing for Lawyers

Discover the incredible benefits of video marketing for personal injury attorneys in this episode of The Rankings Podcast.
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28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent
2020-07-23

28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent

Discover top strategies for success in the personal injury niche with Neama Rahmani of West Coast Trial Lawyers. Listen now!
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27. Joy Hawkins, Sterling Sky - Local SEO for Law Firms
2020-07-21

27. Joy Hawkins, Sterling Sky - Local SEO for Law Firms

Discover the unmatched benefits of local SEO with Joy Hawkins, owner of Sterling Sky, as she shares her best practices for achieving top rankings.
Listen now
26. Gabriel Levin, The Levin Firm - How to Dominate Your Market with Law Firm SEO
2020-07-16

26. Gabriel Levin, The Levin Firm - How to Dominate Your Market with Law Firm SEO

Learn how Gabriel Levin used SEO to dominate his market and transform his law firm's fortunes. Listen now!
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25. Matthew Dolman, Dolman Law Group - Legal SEO Strategies to Take Your Firm to the Next Level!
2020-07-14

25. Matthew Dolman, Dolman Law Group - Legal SEO Strategies to Take Your Firm to the Next Level!

Learn how Matthew Dolman used SEO to dominate the accident injury niche in Florida and take his law firm to the next level.
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24. Joe Zarzaur, Zarzaur Law - Multi-Channel Marketing, Candid Conversations, and Healthy Employees
2020-07-09

24. Joe Zarzaur, Zarzaur Law - Multi-Channel Marketing, Candid Conversations, and Healthy Employees

Discover the insights and strategies of Joe Zarzaur, an elite personal injury lawyer, in this engaging podcast episode.
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23. Kristin Tynski, Fractl - Content Marketing That Fuses Data Journalism with PR
2020-07-07

23. Kristin Tynski, Fractl - Content Marketing That Fuses Data Journalism with PR

Kristin Tynski, co-founder of Fractl, discusses viral content creation and promotion, and how to make unique content in the digital age.
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