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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel

331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel

June 5, 2025
25 Years In, Still Building Bigger: Inside Daniel Stark Law’s Growth and Marketing Machine
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103. Second Take  Brian Dean on Becoming a Linkable Source
2021-12-30

103. Second Take Brian Dean on Becoming a Linkable Source

Discover the secrets of next-level SEO training and link building strategies with Brian Dean of Backlinko. Listen now!
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102. Second Take  Neil Patel on a New Approach to Content and Emerging Marketing Channels
2021-12-23

102. Second Take Neil Patel on a New Approach to Content and Emerging Marketing Channels

Discover valuable SEO advice from Neil Patel, co-founder of Neil Patel Digital, as he discusses UX design, content strategy, and alternative channels for organic traffic.
Listen now
101. Pratik Shah, EsquireTek  – Discovering the Power of Automation
2021-12-16

101. Pratik Shah, EsquireTek – Discovering the Power of Automation

Discover the power of automation in the legal industry with Pratik Shah, a fierce advocate for technological innovation.
Listen now
100. How to Get PI Clients
2021-12-09

100. How to Get PI Clients

Discover the best marketing advice from top experts in the Personal Injury space on our 100th episode extravaganza!
Listen now
99. Bob Simon, Justice HQ  Collaboration before Competition
2021-12-02

99. Bob Simon, Justice HQ Collaboration before Competition

Discover how Bob Simon, founder of the Simon Law Group, overcame obstacles to build a successful law firm and co-founded Justice HQ.
Listen now
Coming Soon!
2021-11-25

Coming Soon!

Get ready for some special episodes! Bob Simon joins us to discuss Justice HQ, and episode 100 celebrates our favorite advice and tips for personal injury clients. Subscribe now!
Listen now
98. Danny Hughes, Thompson Flanagan   Navigating the Malpractice Insurance Market
2021-11-18

98. Danny Hughes, Thompson Flanagan Navigating the Malpractice Insurance Market

Insurance expert Danny Hughes discusses the benefits of underwriting plaintiff law firms and shares insights on malpractice insurance.
Listen now
97. Alex Valencia, We Do Web  Content Strategy is King
2021-11-11

97. Alex Valencia, We Do Web Content Strategy is King

Learn content strategy tips from Alex Valencia, co-founder of We Do Web, who provides effective digital marketing solutions to attorneys.
Listen now
96. Brian Dean, Backlinko  Becoming a Linkable Source
2021-11-04

96. Brian Dean, Backlinko Becoming a Linkable Source

Discover the secrets of next-level SEO training and link building strategies with Brian Dean of Backlinko. Listen now!
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95. Jeremy Harms, Core Contact   When the Client becomes the Promoter
2021-10-28

95. Jeremy Harms, Core Contact When the Client becomes the Promoter

Learn how to level up your client communications and turn happy customers into your own grassroots marketing team.
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94. Elliot Roe, Mindset Coach  Eliminating Your Limiting Beliefs
2021-10-21

94. Elliot Roe, Mindset Coach Eliminating Your Limiting Beliefs

Discover the power of hypnotherapy and mindset training with Elliot Roe, one of the best mindset coaches in the world.
Listen now
93. Jeremy Poock, Senior Attorney Match  How to Successfully Plan your Succession
2021-10-14

93. Jeremy Poock, Senior Attorney Match How to Successfully Plan your Succession

Discover the benefits of acquisitions for senior attorneys and growing law firms in this episode with Jeremy Poock.
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92. Marc Anidjar, Anidjar & Levine  The Secret Sauce for Managing and Marketing
2021-10-07

92. Marc Anidjar, Anidjar & Levine The Secret Sauce for Managing and Marketing

Discover the dos and don'ts of marketing a law firm and learn about effective management strategies from Marc Anidjar.
Listen now
91. Russell Nicolet, Nicolet Law  Building a Practice with a Purpose
2021-09-30

91. Russell Nicolet, Nicolet Law Building a Practice with a Purpose

Discover the motivations and advice of Russell Nicolet, founder of Nicolet Law and three other successful companies.
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90. Matt Wolfe, Evergreen Profits  Perfecting Your Podcast Promotion
2021-09-23

90. Matt Wolfe, Evergreen Profits Perfecting Your Podcast Promotion

Discover the secrets to building a successful podcast with Matt Wolfe, co-host of the Hustle & Flowchart podcast.
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