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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

 327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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11. Rand Fishkin, SparkToro, Lost and Founder  Building Multimillion Dollar Businesses With The SEO Expert
2020-05-26

11. Rand Fishkin, SparkToro, Lost and Founder Building Multimillion Dollar Businesses With The SEO Expert

Discover the business and life lessons from Rand Fishkin, founder of SparkToro, and learn about the marketing capabilities of his $45 million company.
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10. Stewart Guss, Stewart J. Guss Injury Accident Lawyers  Building Great Firms Through Strong Teams and Streamlined Processes
2020-05-21

10. Stewart Guss, Stewart J. Guss Injury Accident Lawyers Building Great Firms Through Strong Teams and Streamlined Processes

Top 100 trial lawyer Stewart Guss shares his secrets on motivation and streamlining intake in this episode. Listen now!
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9. Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing Phases
2020-05-14

9. Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing Phases

Discover the systematic approach to building a multimillion-dollar law firm with Ken Hardison on the Rankings Podcast.
Listen now
8. Alvaro Arauz, 3a. Law Management  Scaling Law Firms Through Awareness, Aptitude, and Accountability
2020-05-07

8. Alvaro Arauz, 3a. Law Management Scaling Law Firms Through Awareness, Aptitude, and Accountability

Discover the key to turning attorneys into elite attorneys and learn how to effectively delegate work in this podcast episode.
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7. Jay Kelley, Elk and Elk - Trial Debriefs, Values and Radical Transparency, Elite Talent, Collaboration at all Phases
2020-04-30

7. Jay Kelley, Elk and Elk - Trial Debriefs, Values and Radical Transparency, Elite Talent, Collaboration at all Phases

Personal injury attorney Jay M. Kelley discusses growing a law firm, company culture, and the importance of debriefing in this podcast episode.
Listen now
6. Brian Chase, Bisnar Chase - Auto Defects Expertise, Hiring/Firing, Continuous Improvement, and High-Value Activities
2020-04-23

6. Brian Chase, Bisnar Chase - Auto Defects Expertise, Hiring/Firing, Continuous Improvement, and High-Value Activities

Brian Chase, managing partner of Bisnar Chase, discusses his expertise as an auto defects specialist and the importance of a strong team.
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5. Michael Mogill, Crisp Video Group  Building Your Brand & The Importance Of Storytelling
2020-04-15

5. Michael Mogill, Crisp Video Group Building Your Brand & The Importance Of Storytelling

Discover how Michael Mogill and Crisp Video Group are revolutionizing law firm advertising in the 21st century. Listen now!
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4. Larry Nussbaum, Nussbaum Law Group  Using Emotional Intelligence To Boost Your Firm & Client Experience
2020-04-09

4. Larry Nussbaum, Nussbaum Law Group Using Emotional Intelligence To Boost Your Firm & Client Experience

Larry Nussbaum: The Personal Injury Attorney with a High EQ and a Knack for Empathy. Listen to his inspiring story.
Listen now
3. Sam Glover, Lawyerist.com  Turning A Blog Into A Business & Radical SEO Tips
2020-04-02

3. Sam Glover, Lawyerist.com Turning A Blog Into A Business & Radical SEO Tips

Discover how Sam Glover turned his frustrations into a valuable resource for small law firms on Lawyerist.com. Listen now!
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2. Jessie Hoerman, SimplyConvert Utilizing Chatbots & AI For Law Firms
2020-03-26

2. Jessie Hoerman, SimplyConvert Utilizing Chatbots & AI For Law Firms

Discover how Jessie Hoerman tackled the problem of overwhelming client inquiries with AI-based chatbot SimplyConvert. Listen now!
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1. Brent Sibley, Sibley Dolman - Morning Routines, Focus, and an Amazing Referral Workflow
2020-03-03

1. Brent Sibley, Sibley Dolman - Morning Routines, Focus, and an Amazing Referral Workflow

Elite personal injury lawyer Brent Sibley shares his journey from a homemade website to handling high-stakes litigations and seven-figure settlements.
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