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Guide
SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

 327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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144. Neama Rahmani, West Coast Trial Lawyers - Omnichannel Marketing: Vision, Execution, and Growth
2022-10-13

144. Neama Rahmani, West Coast Trial Lawyers - Omnichannel Marketing: Vision, Execution, and Growth

West Coast Trial Lawyers President Neama Rahmani discusses the role of marketing teams, firm growth, and the importance of non-revenue-generating positions.
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143. William Umansky, Umansky Law Firm - Purpose over Passion: Tap into Vision and Values
2022-10-06

143. William Umansky, Umansky Law Firm - Purpose over Passion: Tap into Vision and Values

Discover the power of accountability and the importance of purpose in this episode of The Lawman's Lounge podcast.
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142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients
2022-09-29

142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients

Learn how to create content that solves pain points, tells a story, and humanizes your brand to generate quality leads.
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141. Steve Fretzin, Be That Attorney — Business Development: How Soft Skills Double Revenue
2022-09-22

141. Steve Fretzin, Be That Attorney — Business Development: How Soft Skills Double Revenue

Discover the secrets to effective business development and prioritizing your goals with Steve Fretzin, host of the Be That Lawyer podcast.
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140. Nicole Barnett, Case Barnett Law —  The Holistic Lawyer: Client Care and Social Media for Any Business Model
2022-09-15

140. Nicole Barnett, Case Barnett Law — The Holistic Lawyer: Client Care and Social Media for Any Business Model

Former artist and elementary teacher, Nicole Barnett, shares how she built an 8-figure law firm and her "done for you" content membership on the Law Prophet podcast.
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139. Joe McCarthy, JEM Social — Instagram Mini-Masterclass: Growth, Credibility, and Conversions
2022-09-08

139. Joe McCarthy, JEM Social — Instagram Mini-Masterclass: Growth, Credibility, and Conversions

Learn the step-by-step actions to take for explosive Instagram growth, building impressions and credibility, and maximizing ROI.
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138. Kyle Newman, James Newman, PC — How to Win More Cases: Technology in the Courtroom
2022-09-01

138. Kyle Newman, James Newman, PC — How to Win More Cases: Technology in the Courtroom

Learn how personal injury lawyer Kyle Newman has achieved a near-perfect trial record by being authentic, using tech, and connecting with the jury.
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137. Benny Gold, Lawyer Stories — Getting Personal: How Podcasts Humanize Attorneys
2022-08-25

137. Benny Gold, Lawyer Stories — Getting Personal: How Podcasts Humanize Attorneys

Discover the inspiring stories of lawyers and their personal journeys in this podcast hosted by Benny Gold.
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136. Ilya Frangos, Galine, Frye, Fitting & Frangos - Systems and Checklists: Level Up The Client Journey
2022-08-18

136. Ilya Frangos, Galine, Frye, Fitting & Frangos - Systems and Checklists: Level Up The Client Journey

California-based personal injury firm, Galine, Frye, Fitting & Frangos, discusses client success, trust, and giving back in this podcast episode.
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135. Stacey Brown Randall, Stacey Brown Randall  — Authentic Referrals: Accelerate Your Firm
2022-08-11

135. Stacey Brown Randall, Stacey Brown Randall — Authentic Referrals: Accelerate Your Firm

Learn how to consistently generate referrals without manipulation or asking, and discover the secrets to building trusted networks.
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134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
2022-08-04

134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

"Tap into the mind of marketing genius Darryl "The Hammer" Isaacs and learn about perseverance, adjusting targets, and maintaining momentum."
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133. Jennifer Gore-Cuthbert, Atlanta Personal Injury Law Group  — Hyper-growth: Brand Building and Digital Assets
2022-07-28

133. Jennifer Gore-Cuthbert, Atlanta Personal Injury Law Group — Hyper-growth: Brand Building and Digital Assets

Jennifer Gore-Cuthbert, founder of Atlanta Personal Injury Law Group, shares insights on scaling a firm and building a personal brand.
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132. Paul Faust, RingBoost — Vanity Phone Numbers: Brand Consistency and Client Recognition
2022-07-21

132. Paul Faust, RingBoost — Vanity Phone Numbers: Brand Consistency and Client Recognition

Discover the power of custom phone numbers and brand consistency with marketing expert Paul Faust. Listen now!
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131. Michael Mogill, Building a Brand: Event Marketing from the Expert
2022-07-14

131. Michael Mogill, Building a Brand: Event Marketing from the Expert

Learn from Michael Mogill, founder of Crisp, about creating transformative experiences through event marketing and hacking human behavior.
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130. Tighe Wilhelmy, Velawcity — Law Firms of the Future: Mass Torts and Hyper-Growth
2022-07-07

130. Tighe Wilhelmy, Velawcity — Law Firms of the Future: Mass Torts and Hyper-Growth

Discover the future of the legal industry and how to handle growth with Tighe Wilhelmy, CEO at Velawcity.
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