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SEO for Lawyers
1. The Fundamentals

For lawyers. Beginner to advanced.

2. Ranking Factors

How Google grades your website.

3. Keyword Research

Discover where demand exists.

4. On-Page SEO

Help Google understand your site.

Continued...
5. Link Building

Building trust and authority.

6. Local SEO

Ranking in the coveted map pack.

7. Website Content

The heart of SEO.

8. Measuring Results

Assessing the ROI of SEO.

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Recent Episodes

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025
Why This Attorney Ditched Politeness for Personal Branding—and Scaled a Firm Faster Than the Competition Could Blink
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41. Pete Strom, Strom Law Firm Personal Injury Pricing Strategies & Hiring For Psychology
2020-10-08

41. Pete Strom, Strom Law Firm Personal Injury Pricing Strategies & Hiring For Psychology

Discover the secrets to Pete Strom's success as a lawyer and businessman in this insightful podcast episode.
Listen now
40. Joey Coleman, Never Lose a Customer Again - Creating a PERSONAL Client Experience
2020-10-01

40. Joey Coleman, Never Lose a Customer Again - Creating a PERSONAL Client Experience

Learn expert tips from Joey Coleman, author of "Never Lose a Customer Again," on creating a remarkable client experience. Listen now!
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39. Ross Hudgens, Siege Media - SEO-Based Content Marketing Strategies
2020-09-24

39. Ross Hudgens, Siege Media - SEO-Based Content Marketing Strategies

Learn SEO-based content marketing for personal injury lawyers from Ross Hudgens, Founder and CEO of Siege Media. Listen now!
Listen now
38. David Craig, Craig, Kelley & Faultless - Truck Accident Expertise & Compassion
2020-09-17

38. David Craig, Craig, Kelley & Faultless - Truck Accident Expertise & Compassion

Discover how David Craig built a successful law firm, became a truck accident expert, and cultivated compassion as a lawyer.
Listen now
37. Chris Do, The Futur - How to Grow a Massive Social Media Following
2020-09-10

37. Chris Do, The Futur - How to Grow a Massive Social Media Following

Discover the strategies and insights behind Chris Do's massive social media following in this episode of The Rankings Podcast.
Listen now
36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team
2020-09-03

36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team

Discover the secrets to propelling your law firm to award-winning success in this interview with Ben Bingham.
Listen now
35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing
2020-08-27

35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing

Learn how to run a successful pay-per-click advertising campaign for your personal injury practice in this podcast episode.
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34. Seth Godin - Making Your Personal Injury Law Firm Remarkable
2020-08-20

34. Seth Godin - Making Your Personal Injury Law Firm Remarkable

Renowned blogger Seth Godin discusses how to make your personal injury law firm remarkable and stand out in a saturated market.
Listen now
33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command
2020-08-13

33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command

Recruiting the perfect second-in-command: Cameron Herold shares expert advice on culture fit, networking, and leveraging free PR tactics.
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32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic
2020-08-06

32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic

Discover the marketing strategies of Michael T. Gibson, president and lead attorney at Michael T. Gibson, P.A., Auto Justice Attorney.
Listen now
31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for Attorneys
2020-08-04

31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for Attorneys

Discover the secrets of content marketing for attorneys in this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz.
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30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers
2020-07-30

30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers

Discover everything you need to know about content marketing for personal injury law firms in this episode of The Rankings Podcast.
Listen now
29. Ian Garlic, authenticWEB - Video Marketing for Lawyers
2020-07-28

29. Ian Garlic, authenticWEB - Video Marketing for Lawyers

Discover the incredible benefits of video marketing for personal injury attorneys in this episode of The Rankings Podcast.
Listen now
28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent
2020-07-23

28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent

Discover top strategies for success in the personal injury niche with Neama Rahmani of West Coast Trial Lawyers. Listen now!
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27. Joy Hawkins, Sterling Sky - Local SEO for Law Firms
2020-07-21

27. Joy Hawkins, Sterling Sky - Local SEO for Law Firms

Discover the unmatched benefits of local SEO with Joy Hawkins, owner of Sterling Sky, as she shares her best practices for achieving top rankings.
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