Google Ads PPC
for Personal Injury Lawyers

Get more personal injury leads every month for your law firm with Google Ads managed by experts in personal injury marketing.

See what our clients have to say:

"Rankings developed a website for me that exceeded expectations. They are professional and thorough.

Ryan Dove, Esq.

Attorney at Law

"Our revenue has increased, we have more calls and more leads coming in, and our rankings have improved across the board."

Ronald Weiss, Esq.

Attorney at Law

Frequently Asked Questions

Both. Google Ads can help drive leads and cases to your firm quickly but combining it with SEO, a website optimized for conversions, and brand marketing on social media will produce the best results in the long run.

The cost of running Google Ads for a personal injury law firm is the most expensive compared to other areas of law. Some law firms spend 6 to 7 figures per month while others only spend a few thousand dollars.

Your cost will depend on the specific keywords you are targeting, the locations you want to your ads to trigger in, the amount of competition you’re up against, and the budget you set for your campaigns.

Car accidents and other motor vehicle related cases are the most competitive and expensive. You can get a better ROI by retargeting SEO traffic that comes to your site looking for answers before they start searching for a firm to hire.

To measure the success of your law firm’s Google Ads campaigns, you can use the analytics and tracking dashboards they provide for free. To get the best results, you’ll want to use proper UTM tracking and holistic reporting across all marketing campaigns and initiatives. If you need help tracking these sorts of things, reach out to us for a consultation.
400 %

Increase in clients
year-on-year

3440 %

Increase in search
engine traffic

300 %

Increase in
cases per month

How do we do it?

How We Do Google Ads for Personal Injury Lawyers

We make sure you’re there when people are injured and need your firm the most.

Research & Analysis

Achieve your marketing and revenue goals by identifying the right keywords to target.

Campaigns & Creative

Campaign structure and copy to reach and convert the right people at the right time.

Optimization

A/B test everything from keywords to landing page copy.

Regular Reporting

Know the impact of your investment with regular monthly reporting.

Maximize Your Value Per Lead with Google Ads

Reach clients actively looking for personal injury lawyers

We help you reach the right people at the right time with targeted advertising focusing on keywords and location.

With our extensive database of personal injury advertising benchmarks, we know which keywords work and which don’t so you don’t waste your budget chasing leads that won’t become cases.

Local SEO that makes you
unmissable in your metro

We make sure your listing is optimized, then build consistent citations on virtually every site that matters.

You’ll be everywhere your toughest competitors are-and all the places they’ve missed.

We'll help you escape the platforms other agencies handcuffed you to.

Holistic campaign management across PPC and SEO

No need to juggle different agencies providing different services. Google Ads and SEO are a powerful combination. Get better results by working directly with one account manager who knows personal injury marketing inside and out.

Continuous improvement with Google Ads Optimization

As a personal injury attorney, the money you spend on Google ads isn’t something you can set and forget. We track every impression, click, and conversion—testing and refining your paid search campaigns to keep hitting your goals.

We'll help you
escape the platforms
other agencies
handcuffed you to.

If you’ve been locked into a platform by Scorpion, Justia, FindLaw, or any other provider, we’ll help you migrate off of it to a site you own outright.

Because you deserve to own your visibility, not lease it. And it’s the right thing to do.

What to expect
when you work with us

Initial Call & Fit-Finding

We’ll talk about your needs and make sure we’re a mutual fit.

Discovery Consult

Together, we’ll plan a Google Ads strategy that considers your firm’s goals, budget, and unique value proposition.

Customized Proposal

We’ll send you a proposal clearly outlining our fees and detailing the next steps.

Execution and ROI

We’ll configure and launch your Google Ads campaign then work relentlessly to earn your trust and business by keeping your leads flowing, communicating clearly, and driving measurable returns.

Initial Call & Fit-Finding

We’ll talk about your needs and make sure we’re a mutual fit.

Discovery Consult

Together, we’ll plan a Google Ads strategy that considers your firm’s goals, budget, and unique value proposition.

Customized Proposal

We’ll send you a proposal clearly outlining our fees and detailing the next steps.

Execution and ROI

We’ll configure and launch your Google Ads campaign then work relentlessly to earn your trust and business by keeping your leads flowing, communicating clearly, and driving measurable returns.

“The number of site visitors and the amount of visibility have increased markedly since Rankings.io was first engaged. Their consistent communication, responsiveness, and understanding of marketing technologies justify the investment and make them a valuable partner. ” 

Brent Sibley
Dolman Law Group

You'll Know If We're A Fit
After Just One Call.