When figuring out the best way to manage a small law firm, you can't overlook the benefits of setting up a client relationship management tool. As your law firm grows, it's harder to track who expressed interest, who may be ripe for a follow-up, and the last time you checked in with an important referral partner.
Thankfully, the right client relationship management (CRM) software can organize all this for you and provide a more seamless experience for you and your contacts.
What is a CRM for Legal Firms?
CRM (Customer Relationship Management, or Client Relationship Management) software is a vital tool that centralizes, optimizes, and streamlines communication between a law firm and its clients. Essentially, CRM software acts like a digital headquarters for storing and managing client data, interactions, and histories. It consolidates all information into one easily accessible platform, enabling law firms to track engagement, manage leads, automate communication, and provide personalized service at every step.
For law firms, implementing client management software—one of the most effective law firm marketing tools—does not just mean maintaining relationships with existing clients; it’s also a powerful tool for lead management and conversion.
From the initial contact to the final handshake (and beyond), CRM systems ensure that no opportunity is missed, no detail is overlooked, and clients feel valued and understood. This technology provides a suite of tools, including email marketing, task management, appointment scheduling, and more.
Here are the most popular CRM tools for attorneys and the considerations to account for when selecting the one that suits your needs.
What Should a Law Firm Look for in a CRM?
There are plenty of generic CRM options and some software that caters specifically to the legal market. Ultimately, you need to find something that meets your needs and the needs of any team members who will use this software as part of their role.
Consider the following factors when choosing CRM software for your law practice:
- Ease of use, including cloud-based access
- Onboarding support
- Integrations with other tools like law practice management software
- Customization options afforded by the tool (such as dashboards and reports)
- Automation options
- Quality of customer support
- Cost
This is one case where keeping it simple may be better for you since you'll need to set up and use the CRM and then train other employees on it. There's no sense in paying for something that's far more complex than what's required. You and your staff may just get frustrated and stop using it altogether.
Decide on the core features that are most important for your goals and then narrow down your law firm CRM list.
Best 9 CRM for Lawyers
When choosing a CRM for your firm, you’ll want to balance features, integrations, ease of use, and, critically, cost. Below is a quick overview of nine top CRM solutions for law firms in 2025, each with key features and a dedicated pricing sub-section so you can compare side by side.
| Tool |
Pricing |
Best Use Case |
| Clio Grow |
• $59/user ∕ month (Essentials & Advanced)
• Included at $149/user ∕ month (Complete)
|
Integrated CRM + Practice Management; client intake automation |
| HubSpot CRM |
• Free (core CRM tools)
• Starter $15/seat ∕ month
• Professional $100/seat ∕ month
• Enterprise $150/seat ∕ month
|
Small‐to‐mid firms; inbound/outbound marketing and sales alignment |
| Law Ruler |
• Pro $199 ∕ month (up to 3 users)
• Premium $249 ∕ month (up to 3 users)
• Enterprise: Custom quote
|
PI & mass tort firms; legal‐specific workflows and call tracking |
| Lawmatics |
• Lite $199 ∕ month (3 users)
• Pro $249 ∕ month (3 users)
• Enterprise: Custom quote
|
Automated client intake & legal marketing for growing firms |
| Captorra |
Starts at $159/user ∕ month (custom quote) |
Personal injury firms; advanced intake management & analytics |
| InterAction+ |
Per attorney ∕ month (min. 50 attorneys; custom quote) |
Mid‐to‐large firms; relationship intelligence & compliance |
| Intapp DealCloud |
Custom pricing (contact Intapp) |
Deal‐driven firms; relationship analytics & centralized data |
| Zoho CRM |
• Free (up to 3 users)
• Standard $20/user ∕ month
• Professional $30/user ∕ month
• Enterprise $50/user ∕ month
• Ultimate $52/user ∕ month
|
Scalable AI‐driven CRM for small to large firms |
| Salesforce Sales Cloud |
• Starter $25/user ∕ month
• Professional $100/user ∕ month
• Enterprise $165/user ∕ month
• Unlimited $330/user ∕ month
|
Enterprise‐level customization, AI insights & integrations |
1. Clio Grow
Clio offers CRM for law firms through Clio Grow, their dedicated client intake and customer relationship management solution. Clio Grow streamlines critical processes such as client intake, lead management, scheduling appointments, and follow-ups, helping law firms enhance their client acquisition and retention efforts.
With Clio, lawyers can better manage client interactions from the initial consultation to case resolution. The Legal CRM capabilities also integrate seamlessly with Clio Manage, Clio’s legal practice management software, offering a unified solution for case management, document automation, communication tracking, and billing and invoicing.
Features
- Customizable intake forms
- Automated lead and client tracking
- Integration with Clio Manage for case and billing management
- Appointment scheduling and reminders
- Legal workflow automation
- Law firm website builder
- Google local service Ads for lawyers
- Reporting and analytics tools
Clio’s CRM helps law firms simplify client intake, automate lead management, and enhance client relationships with an integrated, user-friendly CRM solution.
Pricing
Clio Grow is available as an add-on to Clio Essentials and Advanced plans at $59 per user/month, and is included at no extra cost with the Complete plan ($149 per user/month). All prices are per user, billed monthly; discounts apply for annual billing
2. Hubspot
Hubspot is an industry leader in CRMs because it's easy to use and has robust tools. The paid plans have a ton of bells and whistles, but it's also a very effective free plan for lawyers who are just starting out with CRMs.
Features
- Email tracking
- Great customer support
- Customization options
- Links your marketing, service, and sales into one location
- Very simple to set up and use
Hubspot is better suited to smaller law firms than bigger ones, although there are paid/enterprise upgrades you can add as you grow. If you need to access things like meetings and sequences, you'll have to pay each month from the start.
Pricing
- Free: Core CRM tools for unlimited users
- Starter: $15 per seat/month
- Professional: $100 per seat/month
- Enterprise: $150 per seat/month
Hubspot is intuitive and has plenty of video and screenshot tutorials, so attorneys can easily teach themselves how to use it.
Demand generation manager Matthew J. notes:
"Our organization relies on Hubspot for all of our outbound and inbound campaigns. Whether we're sending out emails to existing clients or creating landing pages to convert website traffic, we use Hubspot every day, making it an integral part of our marketing strategy. The email and landing page builders are incredibly easy to use and provide a high level of customization, allowing you to create campaigns quickly and keep your branding consistent."
3. Law Ruler
While Hubspot is sufficient for most solo and small firm lawyers, there can be advantages to using an industry-specific tool. LawRuler bills itself as a comprehensive workflow solution for lawyers that handles everything from the client intake process to invoicing and settlement.
Features
- Built-in email templates
- Advanced call tools like click-to-call, call recording, and call tracking
- Integrations with Clio, FileVine, TrialWorks, and Needles
- Appointment scheduling
- Calendar syncing
Pricing
- Pro: $199/month (up to 3 users, 10,000 contacts)
- Premium: $249/month (up to 3 users, 15,000 contacts)
- Enterprise: Custom quote for 10+ users
Some users have noted that the full range of features on Law Ruler can be overwhelming, especially if it's your first time using a CRM.
William D. shares about Law Ruler:
"We were looking for a reliable and straightforward legal CRM for a mass tort practice. After a lot of research and demos, we decided on Law Ruler. Law Ruler does all the legal CRM basics well, and it offers more advanced features like document management, lead management, and text messaging for a reasonable price. We've had zero downtime, and new features are added regularly. Most importantly, it is easy to use and was quickly assimilated into our current systems."
4. Lawmatics
Lawmatics is a legal industry-specific CRM that includes law firm marketing automation software for capturing contact information, client intake, and marketing. With built-in scheduling, file storage, and a good user experience, many of its features make it a solid choice for law firms.
One of Lawmatics's strongest aspects is its comprehensive intake features, which can be fully automated. One downside is that it does not seamlessly integrate with document management tools.
Features
- Scheduling
- Reminders
- Custom forms
- Email marketing
- Two-way text communication
Pricing
- Lite: $199/month (3 users; annual commitment)
- Pro: $249/month (3 users; annual commitment)
- Enterprise: Custom quote
Intake director Arianna M. loves the additional training provided by the Lawmatics team:
"For anyone looking for a great, continuously improving client intake software, I will always suggest Lawmatics! I have never worked with a more helpful & attentive support team. No matter my issue, the team follows through on finding where the problem is, and even if they aren't able to provide immediate solutions, they always suggest other ideas or temporary fixes while they continue to work on it. They are also always open to hearing new ideas for integrations and new features! Monthly Deep Dives and regular webinars put on by the team keep users abreast of new functions and use cases for Lawmatics."
5. Captorra
Captorra is excellent for setting up your workflows and handling intake management, but it also integrates with many other legal software tools.
One big feature of Captorra is that it's specific to personal injury firms. This is great if your primary practice area is PI, but this software is not well suited to other legal services.
Features
- Email templates
- Automated workflows
- Document templates
- E-signatures
- Client portal
- Analytics
The downside is that it's missing a few major features, such as email/calendar sync and appointment scheduling software.
Pricing
Starts at $159 per user/month; actual cost varies by firm size and feature set, so contact Captorra for a tailored quote
One law firm owner noted the following about Captorra in action:
"Captorra allows you to see all prospects at a glance. Easy to sort by status, intake date, or other parameters. Captorra integrates with Aderant Total Office, so we don't have to re-enter client information once the prospect retains us. Allows us to create representation agreements by merging client info with templates, then can auto-send to a client by email or text and use e-sign to complete. Also, auto-sends emails to pertinent staff for review. Inquiries from the answering service, website, and chats are automatically sent to Captorra. Tracks activity like contacts, documents sent, etc. Creates tasks and reminders. Can track marketing sources."
6. InterAction
Owned by LexisNexis, InterAction is made for law firms of all sizes. This CRM will work well for firms that love data analysis and synthesized reporting, enabling you to make decisions quickly.
InterAction excels in gathering client data from your firm, but that may be less important in legal than for other industries.
While some businesses might want to track a product buyer from the first time they sign up to an email list through their future interactions to determine average touchpoints before someone becomes a customer, that kind of workflow is usually not relevant for a lawyer.
Features
- Autonomous synchronization with other tools, like Microsoft Outlook
- Pipeline/sales management
Pricing
Priced per attorney, per month, with a minimum commitment of 50 attorneys (up to 250); custom quotes available from LexisNexis.
Some users have complained that the CRM is somewhat buggy and doesn't always work the same across all Internet browsers, so it's worth giving this one a try before you commit to it long-term.
One legal practice owner using InterAction says:
"InterAction is a helpful relationship management tool to stay organized and on top of who knows whom in the legal industry. It is fairly straightforward and easy to use."
7. Intapp
Intapp is another general-purpose CRM that could be tailored to your practice. It's more focused on getting people to live events and retaining clients than on other CRM features.
Intapp may be a little more involved than most lawyers need, and some of the key features that perform well in other industries may not be relevant for a law firm.
Features
- Communication with prospects through text
- Ability to gauge client interest based on their activity
- Create targeted marketing lists
- Run events
Pricing
Not publicly listed. Contact Intapp for a custom quotation based on your firm’s needs.
8. Zoho
Zoho is a tool that works well for all kinds of companies, including both B2B and B2C. It can streamline capturing data from potential clients and equip you with solid reporting about what's working and what isn't.
It's also free for up to three users, making it ideal for a solo or small law firm. The mobile app gets good remarks from users, too.
Features
- Workflow automation
- Contact management
- Deal management
- Lead management
Pricing
- Free: Up to 3 users
- Standard: $14 per user/month (billed annually) or $20 billed monthly
- Professional: $23 per user/month (annually) or $30 monthly
- Enterprise: $40 per user/month (annually) or $50 monthly
- Ultimate: $52 per user/month (annually)
Some users have complained that there are some bugs in the system that can reduce the power of the available automation and that tech support is not the easiest to work with, so this may be a less user-friendly option than other CRM systems.
One Zoho user states:
"Everything we need all in one spot, CRM, email marketing, chat, accounting, and so much more, all bundled together in a clean and user-friendly interface. On top of that, some very powerful reporting and analytics tools are part of the suite that helps translate all the data and information into valuable and actionable reports."
9. Salesforce
Salesforce often stacks up well against Hubspot. While not specific to legal, companies of all sizes and in many industries use Salesforce.
You can make Salesforce as simple or as complex as you want, which is nice for firms that intend to grow. However, adding customizations comes with a steep learning curve. Most business owners hire a consultant to plan and develop custom solutions within the platform.
Features
- Contact management
- Quote management
- Sales and service analytics
- Lead management
Pricing (billed annually)
- Starter Suite: $25 per user/month
- Pro Suite: $100 per user/month
- Enterprise: $165 per user/month
- Unlimited: $330 per user/month
Some Salesforce users say it can be difficult to build complex customizations and that the program can slow down their computers if they have multiple windows open.
One user remarks:
"Salesforce Sales Cloud can do almost anything you need, assuming you're willing to put the time, resources, and effort into it. We've used Salesforce Sales Cloud as our CRM for nearly five years, and it has only gotten better as we've become more familiar with it and customized it to our needs. Salesforce is huge, and the opportunities for customization are endless."
Why Do Law Firms Need a CRM?
Legal client relationship management software is necessary for every law firm because it can more accurately track and automate outreach to prospective clients than manual systems like checking and following up on all leads in an email inbox.
You may not be ready or able to communicate with the client the second they complete a form, make a call, or join your email list. Making sure each potential client is added to your CRM ensures that you can connect with them, follow up, and boost their likelihood of hiring you.
Too many lawyers don't follow up with potential clients, leaving leads and revenue on the table. One study found that 60% of law firms don't even respond to an email inquiry, and 27% don't return a phone call or answer when a potential client reaches out.
Whether someone is actively searching for a lawyer today or you're building the foundation for future conversion, a customer relationship management system allows you to track critical details, such as who has reached out to you, which contacts are waiting for a follow-up, and which new clients are ready to use your case management tools.
Don't let potential clients slip through the cracks. Having a CRM makes it easier to move leads through your pipeline, converting them into new clients. These tools also make it easier to improve your client relationships from the outset, which could lead to additional outcomes like positive reviews, testimonials, and referrals.
CRM solutions also help law firms stay on top of the contacts that don't belong in your case management software. A CRM can include referral partners, past clients, and vendors you work with, in addition to helping you organize your potential client pipeline.
Do Lawyers Need an Industry-Specific CRM?
When looking at marketing tools for lawyers, the vast majority of lawyers do not need a legal industry CRM. For many law firms, a multi-industry tool like Hubspot is sufficient. Another plus to Hubspot is that you can easily start on the free plan and see if it works for you.
The only big reason to consider an industry-specific legal CRM is if there's some integration with your existing workflow management software that will speed things up or fully automate them. Otherwise, Hubspot has a lot of flexibility that will serve your needs well and ensure you capture all the most important data about your prospective clients.
If you're looking to upgrade your marketing automation and a CRM solution is part of that, make sure you document the features you need and account for legal CRM software in your law firm budget.
CRMs are just one part of a law firm's tech stack. There are plenty of other tech tools for lawyers, such as practice management, case management, and intake software tools.
If you're increasing marketing efforts in other areas, such as law firm PPC, social media ads, or SEO for lawyers, having a CRM in place makes it simpler to connect with potential clients and nurture the relationship with them from that initial touchpoint.
Best CRM for Law Firms: Frequently Asked Questions
What software do most law firms use?
The most widely adopted platform among law firms is Clio’s suite—over 150,000 legal professionals worldwide rely on Clio Manage and Clio Grow to handle case management, billing, and CRM in one cloud-based system . These integrated tools simplify intake, document automation, and trust accounting while keeping client relationship data centralized.
How many law firms use CRM?
Despite the clear benefits, CRM adoption remains surprisingly low: a recent industry analysis found that only 7% of law firms actively use a CRM system to manage leads and client engagement. This gap highlights a significant opportunity for firms to gain a competitive edge by investing in CRM technology.
Do law firms use Salesforce?
Yes. Many mid-sized and large firms leverage Salesforce Sales Cloud as their CRM backbone, customizing it with legal-specific apps and integrations to manage matters, automate workflows, and gain analytics. Salesforce’s flexibility and robust partner ecosystem make it a go-to choice when firms outgrow smaller, legal-only solutions.
What is the best CRM software for law firms?
While “best” depends on firm size and priorities, three leaders stand out for 2025:
- Clio Grow (with Clio Manage): The top legal-focused CRM solution, celebrated for its seamless practice-management integration and legal workflows, trusted by 150,000+ professionals.
- HubSpot CRM: An excellent free-forever option offering core contact management, pipeline tracking, and email tools—ideal for solo and small firms just starting out
- Salesforce Sales Cloud: Suited for larger firms needing deep customization, extensive analytics, and a vast ecosystem of partner apps
