Over 95% of potential legal clients research law firm websites before reaching out to schedule a consultation.
Your website is the central location for all prospective clients to find and reach you online. An attractive website will give your firm legitimacy and leave a great impression on visitors by looking modern and easy to use.
Your family law firm needs an effective and attractive website to compete and stand out against other firms. Your website must stay on the cutting edge of design and SEO and have clear and compelling copy that shows visitors your firm is the right fit for them.
Here are five great examples of family law firm websites with a breakdown of what makes each one effective to guide you on what good looks like.
This website makes a clear and strong offering of legal services for potential clients for a few reasons. These include:
- The copy above the fold is client-focused
- The image used behind the above-the-fold copy has a darkened filter to create enough contrast so that the text is visible, which is essential for accessibility
- The "schedule a call" button is above the fold and what's known as "within the thumb zone," so it's simple for someone to find and click
- Potential clients have multiple contact options, such as a clickable phone number at the top of the page, the schedule a call button, and a chat feature
As you scroll down the home page, clients get a clear walkthrough of the divorce process and what this law firm offers.
This approach puts the client front and center, with the lawyer serving as the client's guide.
Clients can easily look at individual pages for services like alimony, child custody, or divorce for further questions, and the "schedule a call" call to action is located in multiple locations, making it easy for visitors to take the next step.
Notice how the law firm uses social proof with a scrollable carousel?
This design pattern isn’t wrong, but they could make it easier for the user by placing all of their testimonials in a vertical container so the user can continue swiping vertically—the most common and easy way to use the web on mobile.
This law firm keeps its contact page simple but still includes all the information needed in a format that’s easy to grasp.
This gives the visitor the information they need with the primary goal of making contacting the firm easy.
Clients can also find exactly which law office to contact to get the help the right help from the right place.
Keep your contact pages simple. Don’t distract from the primary thing you want people to do. Notice how they use a simple contact form at the bottom of the page that asks as few questions as possible? Fewer questions reduce friction and increase the odds that a high-quality client fills out the form.
Service pages, or your practice area pages, are your opportunity to explain what you do, who you do it for, and what prospective clients need to know about the legal processes in your state.
State your value proposition and make it clear and straightforward what action you want them to take.
See how the headline makes the page's purpose obvious while the subheading explains the stakes?
Also, note how their background image contrasts with the text so it's still easy to read. Failing to do this is a common mistake we see across many small business websites.
Viewers will find consistent, legible fonts and good spacing throughout the page, making the copy easy to understand and read.
Clients have enough information to understand what's involved in this legal issue and get evidence that these lawyers are experts.
Their blog posts include many of the same benefits you'll see throughout service pages but also instill a vote of confidence and trust with special features in the form of “verified content” badges—something we see some of the best blogs do to improve their EEAT.
The chat option in the corner provides an instant option for clients ready to talk to someone immediately—even if it is a bit obstrusive by sitting on top of the informative content.
When creating copy and aligning your law firm website design, use every opportunity to showcase authority while building expertise and trust.
You don't need to overdo it with an About Page.
- A photo of the person they'll work with
- Details about that person's important credentials
- A bio about the lawyer or firm
You can find all of that on this page.
Charlotte's headshot is professional but still comes across as friendly and approachable.
Don’t make yourself the center of attention. You’re the guide in this story, not the hero. Charlotte looks like a happy person who is ready to help you.
Too many lawyers write lengthy bios that most people skim or never even read. You have to balance including the credibility Google wants to see with copy that tells a story.
Tell a story first. Include the credentials and curriculum vitae in a separate section toward the bottom.
Avoid overused cookie-cutter statements other lawyers use (e.g., "I fight for you").
Just explain who you are and why you care. Being yourself is the most effective way to win the right people over and repel the wrong ones.
Charlotte's About Page closes with a skimmable section of her credentials.
Simple wins the day here: mention bar admissions and educational background. Even if your prospects don’t pay attention or know what it means, other law firms that can refer you clients will.
This firm's homepage hits most of the right notes for a well-designed law firm website but stumbles in a few key places.
Let’s start with the good:
- Client-focused copy
- Chat feature for instant communication
- A "get started" CTA button
- Clickable phone number
On the other hand, there are a few opportunities to tweak this site for a better client experience. Some of the challenges include:
- The logo is too big
- There's no navigation menu
- There's not enough contrast between the background image, the text, and the CTAs
The link to the firm's service pages immediately above the fold makes the next outreach step easy for clients. The flow makes sense and allows someone to deviate from reading the text if they're already convinced this is the right firm for them.
Much like the previous site, this one has a simple contact form at the bottom for one last chance to get a conversion.
The service pages on this site are off to a good start but would benefit from some simple fixes.
The font is easy to read with good spacing, but the logo is still too big.
The navigation menu hides under the chat feature, making it hard for someone to get to another page if they wanted to.
Two simple changes would make this contact page great.
First, the paragraph at the top of the page is distracting, especially since the whole purpose of the page should be to encourage people to complete the form. Second, the logo is too big for the rest of the page.
Their contact page also has a map under the form with office addresses and phone numbers, giving people multiple options to contact the firm.
This page has a solid foundation. It starts with friendly, approachable, and professional photos of the attorneys.
The headline "Child Focused and Family Friendly" is compelling, too, because it instantly connects with people concerned about their children's future post-divorce.
This page is a real winner because the bottom of the contact form offers something a little different by giving visitors a choice of which attorney they want to get a hold of.
This puts the client in the driver's seat. The hallmark of user experience is that it’s for the user—not for the creator.
The contact page, however, has two major issues we want to point out.
First, the main image is too large for mobile devices. It pushes the page's purpose below the viewport.
You can tell that no one has optimized this site for mobile users since the desktop version of the site is more appealing.
See how visitors have to scroll down an entire screen to see any contact information?
This adds additional friction.
Further down the page, you can spot an interactive map, addresses, and primary contact information.
But there is something significant missing from this whole page.
There’s no contact form.
People can call or come into the office, but submitting a form on this page should also be possible.
Especially since they have a contact form on their home page.
Takeaway: Remove the valueless large stock image and replace it with a contact form.
This firm has good copy on the homepage but could use a few improvements to drive conversions.
The copy in the hero section is very client-focused, and the owl theme on the site is interesting without being tasteless. Their messaging revolves around wisdom, so an owl makes sense as an intentional brand code.
Many law firms choose an animal like a tiger or a wolf and plaster it all over the site without any more profound thought beyond the fact that they think they’re cool.
The navigation is excellent because it’s focused.
Clients can choose only one of three primary options, with everything else hidden behind the “more” button.
This helps avoid the paradox of choice—but they could improve it by making the logo smaller and adding some contrast.
We love how this firm developed its own unique educational tool.
It’s ubiquitous in other industries but rare in legal. That gives them a strong lead magnet because it differs from other firms.
They have a simple and straightforward contact form on the home page.
There’s nothing too much to note here, and that’s okay—you don’t have to reinvent the wheel regarding contact forms.
If you try, it may backfire.
The service pages get straight to the point by placing a quick answer paragraph above the fold.
There's some wasted space at the top of the page, but overall, the page is clear, the font and the spacing work well, and any visitor can find the information they need quickly.
Fairway Divorce Solutions
This law firm operates from Canada but provides some great lessons on copy and design for a US audience.
Here's why we like it:
- The copy is unique and client-focused
- The image matches the core idea of the site and the service
- The logo is not too big
- There are clear contact options at the top of the page
- There’s a menu button for easy navigation
What You Need for Great Family Law Web Design
Now that you've seen some examples of the best family law web design in action, let's discuss the technical elements that support that.
There are six: modern design, accessibility, good navigation, conversion options, client-focused copy, and solid SEO.
Every family law website needs a few things, starting with modern design. Your site cannot afford to look like no one's touched it since 2010.
Your site also needs to be accessible. Ensure you accommodate people with disabilities and older devices to ensure a good user experience.
Look at things that could cause problems, such as:
- Contrast ratios
- Confusing color schemes
- Hard to read typography (script) or small fonts
- Text on top of images (avoid images that make the text unreadable)
- Overuse of capitalization with aria attributes
Every divorce or family attorney needs their website to be easy to navigate.
Make it as simple as possible for people to find what they want, including:
- Main menus in the header navigation
- Breadcrumbs through the site
- Most common links added to the footer
These elements should help readers find what they need, especially if that's a contact page.
Let people convert the way they want.
Provide multiple paths for people to take action.
Put your phone number on the page for people who want to call, live chat for people who want help right now, and contact forms for people who want to communicate asynchronously via email.
Work with a professional copywriter to develop client-focused web copy. Don’t just let your local website design firm do it—they may be decent with design, but copy is an entirely separate profession.
That’d be like me hiring my accountant to draft my will.
Put the focus on your client's needs and how their life could change after working with you, not how great you are.
Finally, optimize it for search engines. Your whole website needs technical SEO to even be eligible to rank on search engines, not to mention the more nuanced craft of on-page and off-page SEO to get to the first page.
Your Website Has a Job: Filling Your Lead Pipeline
Within your legal practice, your family law firm's website design might seem like a small part of your digital marketing strategy, but it's still important.
A great law firm website needs multiple elements to present you as the best option for solving someone's family law matters.
Your website builds your online presence and shares who you are with your target audience. When considering your design, consider user-friendly elements that work well on mobile devices, too.
Work with a professional to build the best possible family lawyer website.
Anyone can build a nice site for you, but your run-of-the-mill web developer doesn't have the knowledge to help you create a site that looks good and captures search engine traffic, rankings, and lead conversions.
At Rankings.io, we've built numerous high-performing websites for law firm clients without sacrificing speed or technical SEO.
We care about user experience, functionality, and performance.
We use clean code to create fast websites, search engine optimization to get people to it, and conversion rate optimization to get you more leads.
The sites we build do more than look good—they bring in new cases.
Contact one of our expert strategists today to learn more about how we can help.