There’s an almost endless amount of high-quality insights for lawyers to dive into by listening to legal marketing podcasts.
The best legal marketers, as well as attorneys at the top of their game, put out a wealth of information through podcasts. And the best part is it's all free and easy to absorb on the go.
We put together this list of the top legal marketing podcasts to help you find those insights faster.
This list is for you if you want to stay current on marketing trends, see what works and what doesn't in legal marketing, and find better ways to attract new clients to your firm.
Personal Injury Mastermind is your one-stop shop for staying up-to-date on legal marketing.
PIM is Rankings.io’s podcast, hosted by founder Chris Dreyer. This podcast has a backlog of hundreds of episodes, so there’s plenty of information for you to dig into.
PIM includes interviews with a wide variety of guests, too.
You’ll find interviews with established lawyers known for their marketing success (like PI marketing legend Darryl Isaacs). And interviews with rising stars getting traction on emerging channels—check out TikTok sensation Mike Mandell’s episode for a sample.
Today’s best legal tech and marketing experts also appear on the show to share a non-lawyer’s take on the legal marketing landscape.
This is the podcast to listen to to discover what's working right now, what the future holds for legal marketing, and what you can do to transform your legal practice into a powerhouse.
PIM touches on the full spectrum of legal marketing. You can find episodes about getting results through SEO for law firm websites, social media, email marketing, Google ads, and more channels. And we covered topics like the metrics your firm needs to track to the legal marketing trends worth following.
Each episode comes with fresh, new insights, and we break every marketing tip down into actionable takeaways for your business.
You can find Personal Injury Mastermind on Apple Podcasts, Spotify, Google Podcasts, or through your favorite podcatcher app.
Lunch Hour Legal Marketing from Legal Talk Network is full of marketing value. Episodes drop every other week with hosts Gyi Tsakalakis and Conrad Saam.
The hosts take on 2 marketing questions in each episode, diving into tactical topics and marketing theory. You'll find plenty of popular questions answered here, as well as discussions around the future of legal digital marketing.
For an interesting take on how to get your content marketing to perform more effectively in terms of law firm website traffic, check out the episode Want to Win at SEO? Delete Your Content.
Gyi Tsakalakis was also a guest on Personal Injury Mastermind. In his interview, he talked about building a marketing flywheel for your law firm.
The Game Changing Attorney is one of the all-time great legal marketing podcasts.
Crisp CEO Michael Mogill designed his show to help lawyers get a firm grasp on what it means to market to today's potential clients.
He interviews market leaders and law firm entrepreneurs who make marketing work. Many of them are leading innovative efforts that help their firm stand out from the competition.
We recommend starting with this episode with Rankings.io founder Chris Dreyer if you want to learn how to unlock your ability to scale your firm.
And, if you enjoy Michael's take on legal marketing topics, you might also love his interview on Personal Injury Mastermind, where he talks about event marketing.
The LawHer podcast’s goal is to shine a light on the best and boldest women in the legal industry.
Rankings.io’s Head of Ops, Sonya Palmer, takes the mic in this show to interview high-profile women in law. LawHer covers a range of legal topics, but many episodes include detailed insights into what works in law firm marketing.
We recommend starting with this episode, where Sonya interviews attorney and TikTok master Paige Sparks.
The LAWsome podcast is another top legal marketing show with a big backlog of episodes for you to check out. This show balances tips on law firm marketing strategies that work with thoughtful interviews from industry experts.
To learn more about an emerging marketing play, start with this episode about geofencing for Law Firms.
Some of today's best attorneys join host Maria Monroy each week on Tip the Scales to share how they built a successful firm.
You'll find plenty of deep marketing insights on this podcast. Expert guests will walk you through their tools and tactics to bring in more new clients.
Tip the Scales is available on all major podcast platforms. Start with this episode if you're looking for a deep dive into building a legal brand that stands out from the competition.
Marketer Rich Jacobs heads up this podcast with episodes focused on making sure lawyers deliver a client-focused experience in their marketing. This podcast gears itself towards solo and small firm lawyers and provides clesrd tips for getting that marketing engine going.
Check out this episode on how artificial Intelligence is shaking up marketing to hear insights on one of today’s hottest topics.
Looking for a massive backlog of solid episodes to really dive into marketing? This one's for you.
You'll find an array of interesting, action-packed insights in these episodes. And each one is only a few minutes long.
Check out episode 572: Storybrand Part 1: What is It? If you're new to the idea of marketing the client as the hero and your firm as the guide.
Each episode from host and marketer Jan Roos runs less than 15 minutes, making it perfect for a short morning commute. The episodes focus largely on overall concepts that grow your law firm, including a mix of marketing and operations ideas.
Check out How to Measure Your Law Firm Referrals like a Venture Capital Firm as a starting point.
If you're looking for brief ideas you can implement quickly into your business or concepts to brainstorm further on, this is the podcast for you.
Hosted by Nancy Myrland, a business advisor, the short monthly episodes feature usable tidbits and insights for busy lawyers.
Check out this episode: Lawyers, No Time for Business Development? This Episode's For You
Personal injury marketing legend Ken Hardison (the brains behind The Personal Injury Lawyer Marketing & Management Association) leads this show, where you'll find weekly episodes chock full of great ideas for your law firm.
If getting better referrals is at the top of your marketing to-do list, listen to The Art of Giving and Receiving: Mastering Referral Partnerships with Michael Moebes.
And if you want more from Ken, he’s been a guest on Personal Injury Mastermind more than once. You can check out his most recent episode here.
Make Listening a Regular Habit for Law Firm Growth
Investing the time to learn everything there is to know about legal marketing is hard for many lawyers. You’ve got so much on your plate already that reading blog posts or watching videos won’t fit into your busy schedule.
But podcasts give you a convenient way to get the info you need in a format that’s easy to fit into your schedule.
When you subscribe to a legal podcast, you get the opportunity to learn more about what's working in real-time. And you’ll be able to stay up to date with the legal industry, so you're positioned to streamline your marketing and boost revenue.
Legal marketing podcasts aren’t the only thing to focus on, though.
We recommend diving into our list of the top legal podcasts to get a well-rounded look at what else is worth listening to. And you can find shows that focus on law practice areas (like these personal injury podcasts).