Your law firm can't make an impression on anyone if you don't have a modern, professional-looking logo that reflects the firm's brand. Reviewing the logos from law firms across the country and practice areas below can inspire you to create your own logo for your legal practice.
We've assembled a list of 30 legal logos and tips on how you can get started making the best law firm logo for your brand.
1. The Ticket Clinic
The images on this logo clearly communicate the firm's practice area and suggest that fighting a traffic ticket could be a difficult and winding road without a lawyer. Choosing bold and bright colors makes it eye-catching.
2. The Lincoln Law Firm
Creating a vision of the family tree in their logo with a calming blue-green color is an excellent choice for a family law firm. The typography is clear and works well in different sizes, giving plenty of options for variations based on the initials or the tree itself.
3. The Mendelson Law Firm
Consistent colors, great use of straight lines, a circle around the attorney's initial, and a good font make this an excellent choice for an estate planning law firm. Basing the logo around the individual lawyer or family name is a great idea for a practice area largely focused on leaving a legacy.
4. Carbert & Waite
This logo incorporates only two primary colors, but they balance well with one another. This modern logo suggests that the firm's lawyers operate as individuals but that “two heads are better than one.”
6. Garfinkel Immigration Law Firm
This logo uses complementary colors, and the globe symbol suggests that no matter where in the world the client is, the law firm can help them with their U.S.-based immigration issues.
7. Ben Crump Law Firm
The gold and purple work well here together, and the lining up of the text around the lawyer's name and tagline clearly communicates what he does. The logo maintains a sense of both personality and professionalism.
8. Cripps Pemberton Greenish
A bold and unusual color choice reflected as both white text against an orange background and the reverse makes this a distinguishing mark for the law firm. The font is heavy but easy to read, and the geometric square element performs well online and off.
9. Vela Wood
Law firm logos that combine the initials of firm partners often perform well because it's a great compromise to highlighting each person fairly. This also helps to make the law firm monogram more recognizable and easy to recall.
10. Donato Law
With a geometric shape to capture the last name, a well-spaced font, and a good color choice, this logo works well in all sizes.
11. My Virtual Lawyer
The bright purple color is a unique choice. The lowercase font and creative visual mark indicate a modern law firm and convey a positive user experience.
12. California Innocence Project
The solid line between the bottom two words breaks up the text and links to the concept of being behind bars, an important connection for the firm’s target audience.
13. Cohen & Jaffe
Choosing an unusual shade of brown, the complimentary text color and sans-serif typeface work nicely here to suggest the firm has a long history.
14. Orrick
Taking the unexpected route by using a circle but keeping it off-center, this law firm has a recognizable font and green mark that will stand the test of time.
15. ESQGo
Likely wanting to stand out from all the firms using traditional red and blue, this firm took the route of incorporating a nice yellow and teal that work well together.
16. McLaughlin & Stern
Both the mark on the left with the firm's initials and the spelled-out name with the colored ampersand will work well alone and together, making this a versatile logo that can be used in several variations.
17. Wasserman Grubin & Rogers
Each partner gets equal placement in this logo. The excellent contrast with the law firm logo colors and the geometric square make this a versatile option.
18. The Lanier Law Firm
A script L and the easy-to-read font make the law firm seem approachable yet experienced.
19. Lacey & Lyons
The blues in this law firm logo work nicely together, and the L's back to back create nice symmetry.
20. CMB Lawyers
Each of the initials for the law firm's name stands out and is balanced around the letter M, but the two colors work well in block lettering when set next to one another.
21. Myprobatecase.com
This logo is modern and personalized, using a version of pink and blue that contrasts well next to one. This works because the font colors don't veer too far into the gender-reveal-party color pink and blues. The font for “probate case” is bold and easy to read.
22. Jordan Law Firm
This estate planning lawyer knows how important signatures are to the line of work, so it makes sense to include a professional all-caps version of the firm name with a complementary color in the script underneath it. The line between the firm name and “Law Firm PLLC” makes this into a comprehensive mark.
23. Hamil Little Healthcare Law
The law firm's chosen colors are repeated twice on each side of this logo, also suggesting that the field of healthcare includes a few subfields of knowledge.
24. Landmark IP
The logo ties the name and the image together well, suggesting building blocks of intellectual property law. The balance of the firm name and the three practice areas next to a yellow image provide a dynamite impression.
25. Brian C. Gutierrez
When you're a solo lawyer trying to make an impact based solely on your name, don't overthink the color choices. Stick with 2-3 colors like this logo, which makes the name jump off the page.
26. McCarthy Law Firm
With only a few colors and a different perspective on the block letter M, this design looks professional, organized, and symmetrical. The font really supports the visual elements nicely.
27. H&H IP Law
This law firm logo stands out because of the unique way the two initials are combined. The result is a distinctive mark that visually complements the font for the full firm name.
28. Halliburton Law Firm
This law firm combines two colors that pop against one another and uses an image that calls to mind the scales of justice in a non-obvious way.
29. Gill Law Firm
The purple and gray here really balance each other out, but there's still a bold pop from the purple in the visual aspect of the logo. Turning the “G” on its side is a nice touch because the letter is still distinguishable.
30. Issacs & Isaacs
Leaning into the popular lawyer color combo of red and black and with icons that look similar to overused courthouse pillars, this logo works because it combines the firm's initials with a hidden hammer to indicate aggressive advocacy for their clients.
Tips for Making Your Own Law Firm Logo Design
A great law firm logo design should consider your overall brand objectives, target clients, and what you want to convey about your legal services to prospective clients.
A memorable logo starts with a color scheme that matches your brand and feel. From there, choose a font that is both compelling and easy to read across all formats where you will use it (such as on the web and in print.) Basic design principles go a long way in communicating what's most important.
Choose a Color Scheme that Fits Your Brand
Professional designers use color wheels to select complementary colors that stand alone and work well together based on color theory. Color theory refers to the guidelines and rules designers apply when choosing color schemes. You can learn more about the color wheel and selecting complementary shades here.
Blue, red, and black are among the most popular colors for a lawyer logo. Blue and red are popular because color psychology is based on the idea that different colors invoke various emotions. Blue is a popular favorite color across genders and suggests trust, power, and confidence. Red indicates action and passion. Yellows are an excellent choice when conveying warmth and putting a client at ease.
On the other hand, extremely bright and vibrant colors like neons should be avoided in your law firm's branding because they convey emotions like anxiety and anger.
Consider the Type of Law Firm When Choosing Colors
Go beyond personal preference when evaluating colors. Color has a substantial impact on how the firm is perceived. When creating a law firm logo, don't choose any more than three colors, or you'll risk a muddy overall look.
A solo criminal defense lawyer might take more risks using bold colors and fonts in their logo design.
Corporate law firms tend to lean more into neutral colors that suggest conservatism, but solo lawyers and those with a younger target audience can make bolder selections.
Even when neutrals are the preferred color palette, incorporating one more solid color like burgundy can help.
Go with a Web-Safe Font
Font choice helps highlight your brand in a professional and brand-forward way.
The color scheme and selected fonts work together for overall impact with an attorney logo. Choosing an accessible, legible font that reads well on social media, your website, and email newsletters is more important than choosing a unique style. Some fonts are more web-friendly than others, including:
- Arial
- Verdana
- Helvetica
- Tahoma
Consider Where Your Logo Will Appear
Your logo will represent your brand in a few different formats. Some of these places, like a business card or your law firm's letterhead, will be quite small. You need a logo that isn't too busy or detailed so that it can be easily read across all formats.
Your logo can be used:
- In your law firm letterhead design
- Your website
- Your social media profiles
- Printed materials like client signature forms or brochures
Use Simple Shapes and Patterns
A busy design is hard to recognize. Instead, lean on the sophistication provided by geometric shapes. Their regular patterns telegraph structure and organization, both of which work well for law firms.
Your brand's identity, ethos, and mission should all be considered with the shapes and patterns on your logo.
Create Logo Variations With and Without Names
In addition to a primary logo, create variations. Some marketing elements might not have room for your entire firm name, such as your law firm website favicon or the header. Using initials or a visible mark related to the primary logo is recommended.
Get a design made with any law firm tagline, too. Having multiple options makes it easier to select the logo version most aligned with the purpose and platform at hand. For example, a Facebook page cover or YouTube header has plenty of width for your law firm tagline, but your business card won't.
The Rosenfeld Law Firm leverages its base logo design by turning the “P” in its podcast into a similar design as its overall logo. This makes it instantly recognizable as part of the Rosenfeld Injury Lawyers brand.
Highlight Your Practice Area or Specialization
Your logo should communicate what you do as an attorney. A gavel doesn't make sense for a mediation-focused firm, but two people shaking hands might work.
The Eagle Law Firm, for example, uses an eagle and all capital fonts together. The eagle is associated with freedom and America, which works well for this criminal defense firm. The firm's name pops out against the background, and the eagle's design makes the firm look like a tough and serious fighter.
Get Your Logo in the Right File Types
Getting your new law firm logo as a JPEG only is not recommended. Just as you want variations in the logo design for different purposes, you need different file types for logo use.
The two main formats for a law firm logo delivery are vector and raster formats. Professional freelance graphic designers usually work in Adobe Illustrator for logo creation. It's a vector-based program. Photoshop, however, is a raster-based program. Vector images can be scaled easily, but raster-based designs cannot. If your logo is created in raster format, it will be hard to make modifications in the future.
The most common formats you'll need are:
- AI, the vector-based file from Adobe Illustrator
- EPS, or encapsulated postscript, for print usage
- SVG, a scalable vector graphic appropriate for web use
- PNG, a raster-based version for the web
Your logo should communicate what you do as an attorney. A gavel doesn't make sense for a mediation-focused firm, but two people shaking hands might work.
Making Your Law Firm Logo Unique
Doing competitor research will help you narrow down what you like and don't like in other law firm logos. This information is valuable whether you're designing the logo yourself or outsourcing it to someone else because it gives both a starting point and opportunities for clear feedback.
When drawing inspiration from other law firms, make sure to steer clear of color schemes, icons, and fonts that appear too often.
Avoid overused elements in law firm logos, such as:
- A gavel
- The scales of justice
- A clenched fist
- An open book
- Courthouse-style columns
Do You Need to Trademark Your Logo?
Your logo is a visual impression of your brand, so it's wise to trademark it. This gives you legal protection in the event someone creates a similar mark in an effort to confuse the public or drive business away from you. When investing in your primary brand image, set aside funds for protecting it, too.
Where to Get a Law Firm Logo
You have three options for a law firm logo design: make it yourself, use a stock logo, or hire a professional graphic designer.
DIY Design
If you have some graphic design skills, you might try creating a logo yourself. However, this is not recommended unless you are a trained designer.
Several problems can emerge when making a logo on your own without proper training:
- An unprofessional final product
- Not knowing how to render the proper final file format
- Creating a logo that appeals to you but doesn't connect with your target audience
Stock Image Sites
Some nice logos are available on stock image sites, but they may not stand out. Finding a stock logo or logo template could be a good option if you can't afford a designer.
Depending on the copyright stipulations put in place by the stock logo's creator, you may not be able to modify the image or use it for commercial purposes. For example, Adobe gives copyright to the original artist and has limitations on when specific designs can be used for trademarks, logos, or book covers.
There are a few sources to purchase stock logos:
Stock logo sites are suitable for inspiration but often don't provide enough originality for long-term professional use.
Many of them are templates where you layer in your colors or chosen design elements. Where possible, it's better to hire a professional logo maker to create a custom logo.
Hiring a Designer
[Source: https://www.upwork.com/]
If you can afford it, hiring a designer is your best choice for a law office logo. Designers have an eye for color, layout, and incorporating what's most important for your brand.
Selecting a Designer
Looking at a designer's portfolio is the best window into their style. You can also schedule a phone or video conversation with a freelance graphic designer to get a sense of how they come up with initial concepts and what to expect in the rest of the working process.
Most professional designers use flat-fee pricing for law firm logos with a specific number of concepts and revisions. Most logos start at $300 and go up from there depending on the designer's experience and included elements.
There are many places to hire freelancers for lawyer logo design, including:
Be careful using less expensive sites like Fiverr, where your design elements might come from public commons or reused elements and fonts.
If you take the cheap route, your end result might not stand out enough. Some of these designers use templates to create designs, so read the fine print to learn more about what you'll get.
Working with a Designer
Provide your chosen designer with as much information about your brand identity as possible. This will lead to the best possible logo concepts, so think about:
- Colors you do and don't like
- Other law firm logos that appeal to you
- The impression you'd like the logo to make
- Your potential clients and what they all have in common
- Design elements that appeal to you, such as specific graphics
The best legal logo design will likely require some iteration, so don't expect your designer to knock it out of the park right away. Be prepared to give feedback about each element to get to a final version. Ultimately, you should feel proud of your brand logo. Don't be afraid to push back if the designer is way off.
Give helpful feedback to get the best final version of the law logo design. Steer away from statements like "I just don't like it" and give them examples like:
- "This logo uses too many dark colors that I think will be hard to read."
- "This logo feels too playful for a serious personal injury firm."
- "There's not enough contrast between the colors chosen."
Final Considerations for Logo Selection
Selecting a good law firm logo is a necessary process that you should not rush. Set aside the budget and the time to create a polished finished product that you can use throughout your marketing.
When you drive traffic to your website, you want a logo that communicates what your firm is all about as quickly as possible. When you're ready to invest in SEO services to convert better leads, contact Rankings.io
