Having a bio on your site gives you the opportunity to introduce yourself to potential clients.
Most people find it hard to write their bio, but this is powerful real estate where you can create a memorable experience that builds trust with prospective clients.
You may use your attorney bio in multiple aspects of your content marketing, including on social media, your attorney profile on legal directories, and your website.
In many aspects of your legal marketing, your bio has the potential to make an excellent first impression, so it's worth creating thoughtfully.
People read your biography to know who you are and why you're the right person to help them. This is your chance to show that you have the experience, care about their struggles, and are there to guide them through these challenges.
Here are six examples of attorney biography pages to inspire you.
1. Charlotte Christian
Charlotte Christian has a concise bio that introduces who she is and her credentials. This bio is direct and avoids any fluff.
It tells visitors:
- Where she's from
- What she cares about (helping people build a stronger life)
- Her background and interests
- Her bar admissions
- Her education
She has limited the personal information to one small sentence mentioning something she likes doing outside work.
She includes a story about her family. This works because it's relevant. She practices family law. It shows she's no stranger to loss, grief, and complex family situations.
All of this helps forge a connection with potential clients.
2. Gabriel Levin
At the end of the day, clients want to know that you care about them and their issues.
Gabriel Levin's bio focuses on how he connects with clients, and this throughline of caring about client well-being is evident and compelling.
Every line of his bio is bent on talking about his clients:
- Their interests are his own
- He invests in trial prep
- He's committed to excellent communication
- He meets with every client when they sign with the firm
This information is all front-loaded before he talks about experience and case winnings. He also takes a unique approach to his contact information, putting it at the top of the page.
3. Alreen Haeggquist
This lawyer breaks the rules with her bio in the best way possible. Alreen Haeggquist uses her childhood experience to explain why she went into law and the practice areas she did.
This Bio page is unusually long for a lawyer, but it works because she has a story to tell.
Her About page dives deep into her personal background and life story, which allows her to identify immediately with her clients and the injustices or wrongful treatment they face.
Anyone who has experienced abuse or discrimination will connect with what Alreen says, so this more extended bio serves a critical function.
4. Darren Miller
Darren Miller's bio tells a good story. This is a high-quality bio that doesn't waste any time on platitudes.
Instead, it shares some interesting facts about Darren, what led him to practice law, and who he cares about.
The two-column layout isn't ideal in modern UX, but the ability to swap between English and Spanish translations is a nice touch.
5. April D. Jones
Family law attorney April D. Jones is committed to her community and practice area, making her seem like an excellent fit for anyone facing a complex family situation.
This is a good way of mentioning professional associations and memberships since she's a leader and has a reputation for her law practice.
Her speaking engagements back up that others value her opinion, too.
Her story of intentionally building her law firm to serve the needs of families in Denver shows that she's a true professional in her field, and the roles she's taken on show she's well respected as a top attorney.
6. Christopher R. Hart
Christopher R. Hart's background goes beyond just practicing law; he's also an elected official. His website bio does a great job highlighting how his life experiences shaped him into the person he is today.
The bio balances his humble beginnings and military service with outstanding results and his unique approach to learning the law in court rather than the law library.
It fits in perfectly with the firm tagline "different by design."
4 Pieces of Advice for Attorneys Writing Their Own Bio
Writing your own bio isn't easy for most people.
But we have four pieces of advice that will make it easier.
We'll help you focus on consolidating the most important details into a strong story for your potential clients.
Case studies and testimonials do a good job of creating social proof that backs up what you say about yourself in your bio, so if you're stumped on where to begin, look at what other people have had to say about you first.
Taking someone else's words as a starting point is much easier!
1. Ignore What Your Competition is Doing
Too many lawyers check out their competition first, using those bios as a template. Skip writing a stuffy lawyer bio like everyone else; own who you are instead.
Being authentic stands a much better chance of connecting with your ideal clients. People can also sense insincerity.
Tell people what you specialize in, where you can practice, and a little about who you are.
Remember, this doesn't have to be boring.
Everyone wants to hire a professional attorney who's good at their job.
But they also want to hire a human they like.
Avoid stock phrases that you see on every competitor's website, like "fighting for you," "fierce advocate," or "focused on justice."
It doesn't mean much when these phrases appear everywhere.
Lean into what makes you unique. Here are some questions to help you get going:
- Why did you decide to become a lawyer?
- Why do you serve the kinds of clients you do?
- Are there any standout cases you're most proud of?
2. Get to the Point Unless You Have Something Big to Say
Your bio is a way to briefly introduce yourself to clients, not to tell them about everything you've done in your life.
You'll lose their attention if you don't get to the point quickly.
Don't throw every adjective about yourself in there or extoll every detail about every case you've won.
Depending on your style and preference, you can choose whether to write in third or first person. If you use the first person, we'd recommend just recording a video. It doesn't have to be fancy or overly scripted.
Check out Charlotte Christian's bio again for inspiration. She packs a ton of helpful information about herself in only 161 words.
If you have a bold story that's a cornerstone of your decision to practice law, it doesn't hurt to go a little deeper, like Alreen Haeggquist.
3. Focus On Your Most Important Credentials
Only mention your most important credentials in your bio, starting with bar admissions. Your clients need to know right away if you can help them. Some clients may also be interested in where you went to law school, but always keep those details second.
A much smaller portion of your clients care about legal awards, but they do expect to see them. Be judicious about which accolades you select and include these third.
Your local clients may care about community involvement but don't overload your bio with these facts.
Unless it connects directly to your practice in some way or you've been involved at a leadership level, clients don't care about professional associations. If you need to include them because you rely on referrals, make a specific section on your bio page for that information.
4. Show Your Smile in Photos
Professional headshots are great; just make sure the photographer knows what you're aiming for here—you want to be approachable.
Even personal injury trial lawyers can and should skip over cheesy photos posing with a giant hammer unless it's a core part of their brand codes.
Trying too much to look determined, serious, or moody may make you memorable—but not how you want.
You attract more clients by showing them you care about helping them.
Position yourself as the ideal problem solver, not an arrogant solicitor.
Connect with Clients Through Your Bio
A good bio highlights who you are and why you care. It includes traditional info like your bar association admissions, education, and what kinds of cases you take.
But to take the bio on your law firm website to the next level, include things that make you unique and welcoming.
Along with good SEO and top website design, your bio should make you a compelling choice to help with someone's legal problems.
Ready to revisit your About Page and improve your website overall?
Implementing these tips for a high-converting legal website could make a big difference. We've compiled our best advice and insight about the best personal injury websites that convert to help you start.
