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We Rank Your Bankruptcy Law Firms
for the Most Lucrative Keywords in their Industry
Most prospective clients for your bankruptcy law firm will start their search from their phone or personal computer. You need to be well-positioned to earn that traffic when they type relevant phrases or questions into Google.
Most of your clients will want to learn a little bit about bankruptcy before they ever contact a lawyer. Your website can highlight your experience and knowledge well before the client is ready for an initial consultation.
For example, they might search for things like:
Unlike PPC campaigns, organic search efforts involve local SEO and content marketing rather than paying for ad placements to drive traffic.
Using the fundamentals of search engine optimization, you can build trust and credibility with those clients. With a search-optimized website and the right digital marketing strategy, you’ll be more able to capture qualified leads and convert those leads into clients for legal services.
An SEO campaign relies on two primary components: local SEO and content marketing. These elements position your bankruptcy law firm for maximum visibility and success. Knowing how to implement, optimize, and track the results of SEO for your bankruptcy law firm is vital.
Google, Bing, and other search engines rely on several different metrics to make recommendations to search engine users. Providing a good user experience means they are continually improving the recommendations they make.
This is captured in the search engine algorithm that determines which websites are listed in results for certain keywords. Their goal is to provide a relevant listing of companies when a search engine user seeks services.
Your goal is to ensure that your SEO supports your online presence and puts you in front of those ideal clients.
Local SEO is driven by relevance, prominence, and distance at a high level. The second factor of prominence becomes more important for bankruptcy attorneys in areas with a lot of competition because it’s a way to stand out and earn more qualified traffic to your bankruptcy law firm’s website.
A bankruptcy lawyer’s Google My Business profile is so much more than an easy way to verify your business and share important details like address, phone number, and open hours. Think of setting up Google My Business and adding some photos as the foundation.
Regular reviews and photos added to your profile build up your credibility and increase the chances of being shown in local Google search results.
For example, someone searching bankruptcy lawyer Nashville could find many results due to the size of the city they entered.
Google needs another way to narrow down that search in terms of relevance. Here’s what that exact search brings up.
All three of the law firms that show up are located in different areas around Nashville but share one thing in common: a lot of Google reviews. That gets back to the “prominence” aspect of getting ranked for local SEO.
There are several different kinds of directories where you can confirm details like your law firm location, regions served, and practice areas. Getting your bankruptcy law firm listed in directories is a simple yet effective way to get your name out there and generate potential traffic to your website from prospects.
Check out this comprehensive directory list from Rankings.io if you need help getting started with listings as a bankruptcy lawyer, check out this comprehensive directory list from Rankings.io.
Review sites provide social proof for your law firm beyond the testimonials on your website or the reviews on your Google profile. Sites like Avvo give your clients a chance to provide feedback on what it was like to work with you, and these, too, can boost your local SEO.
Local SEO helps send all the right signals to Google about where you are and who you help, but content marketing takes it one step further. To get all the benefits of law firm marketing through content, you need to focus on keyword research, on-page optimization, and link building.
Search engines collect a lot of data to improve the relevance of their answers to searchers constantly. That data can help you create content directly in line with the phrases, words, and questions your potential clients are most likely to use.
Your bankruptcy keywords provide a great starting point for content marketing materials on your blog.
As you create content for your blog, use keyword research to determine topics and give the best answers for readers.
Every page on attorney websites needs a few specific technical aspects to align well with what’s known as on-page optimization. On-page SEO elements tell search engines what the site is about and offer readers a better experience. These technical SEO elements include:
Most bankruptcy attorneys put a lot of work into their websites, but it’s important not to stop there. Driving traffic from the right readers to your website is crucial for generating interest from potential clients, and link building helps make that happen.
Note that link building is different from adding internal links throughout your website. An internal link is a hyperlink on your site that goes directly to another location on your own website. For example, if you have a blog about Chapter 13 bankruptcy, you might link to your own service page on Chapter 13.
External link building involves links on other websites that point readers to your site. This can be done through tactics like guest posting on sites that are relevant to your industry.
Earning backlinks from other websites that Google perceives to be high-authority plays an important role in improving where you rank on Google.
Since you’ll invest time and other resources into SEO, you need a way to measure what’s working. From these data points, you can adapt your plans as needed. Certain metrics are really helpful for this, which can be found through free or paid tools.
Google Analytics is a free tool that is best for those law firms new to SEO. Some of the SEO data points you can collect from Google Analytics include:
For more advanced data, invest in paid tools like SEMRush or Ahrefs. You’ll find information like:
Working with a professional is one of the easiest ways to track the right metrics and use that information for better conversion rates. The team at Rankings.io has extensive experience serving the legal market and helping attorneys get found by their ideal clients.
Attorney at Law
Attorney at Law
How do we do it?
A comprehensive approach to SEO for bankrupcty lawyers
in ultra-competitive locales.
Rank for profitable keywords with attorney-edited content
Make sure your site speed
and structure are
bulletproof
Put your firm on the map, then dominate the map pack
Earn links and drive leads from prestigious publications
You don’t have time to create content yourself.
So we bring you a ready-made editorial calendar covering hundreds of bankruptcy topics.
Then, we create content to capture those rankings with new or improved posts, pages, and assets that convert visitors to leads.
From major architectural rebuilds to smaller tweaks, we work in prioritized 90-day rocks (goals)to optimize your site’s content, speed, structure, and more.
You never even have to think about it.
We make sure your listing is optimized, then build consistent citations on virtually every site that matters.
You’ll be everywhere your toughest competitors are-and all the places they’ve missed.
We make sure your listing is optimized, then build consistent citations on virtually every site that matters.
You’ll be everywhere your toughest competitors are-and all the places they’ve missed.
Over years of focus in the legal SEO industry, we’ve forged strong relationships with 1000s of
thoroughly vetted publishers.
Nothing is hidden: you’re shown where we build links
and how we’re doing outreach.
If you’ve been locked into a platform by Scorpion, Justia, FindLaw, or any other provider, we’ll help you migrate off of it to a site you own outright.
Because you deserve to own your visibility, not lease it. And it’s the right thing to do.
We’ll talk about your needs and make sure we’re a mutual fit.
Together, we’ll build out (and talk through) a strategy that considers your site’s current issues, assets and competitors. We’ll also set benchmarks and ROI targets
We’ll talk about your needs and make sure we’re a mutual fit.
Together, we’ll build out (and talk through) a strategy that considers your site’s current issues, assets and competitors. We’ll also set benchmarks and ROI targets
“The number of site visitors and the amount of visibility have increased markedly since Rankings.io was first engaged. Their consistent communication, responsiveness, and understanding of marketing technologies justify the investment and make them a valuable partner. ”
