Grow Your Law Firm
with SEO
Discover The Attorney Rankings System®, a unique search engine optimization methodology
we've used to rank 100s of law firms across the U.S.
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SEO FOR Lawyers

The Attorney Rankings System® is a proven SEO method that gets tangible and long-lasting results for our clients. Our methodical and systematic approach starts with a comprehensive audit followed by detailed scrutiny and optimization of on-site SEO, content, off-site SEO, and link-building.

Matt Dolman
Personal Injury Attorney
See how we helped Dolman Law Group
rank on the first page nationwide for "Car Accident Lawyers"
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The Attorney Rankings System®

For more than a decade we’ve been developing The Attorney Rankings System®,
a streamlined system for ranking attorney websites in Google search.

I. On-site SEO for Lawyers

The structure of your site is crucial for helping it rank well in search. Your content, keywords, layout, and technical aspects need to be flawless if you want any chance of outranking your competition in the uber-competitive legal niche.

Our systems and processes for on-site SEO are entirely geared toward the legal vertical. We know the ins and outs of the top-performing keyword phrases in the attorney SEO space, use legal-specific schema throughout your pages, and are adept at understanding how to lay out the content architecture of your site to get maximum exposure for your practice area pages.

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II. Legal Content Writing

Content is one of Google’s top ranking factors in search. It’s also a key player for developing your firm’s authority in the eyes of potential clients. Without well-researched, well-written, and helpful content, your visitors won’t stay on your site long enough to determine if they want to hire you or not.

We have built one of the most comprehensive legal research guides in the SEO industry and used it to form an attorney content framework. Our legal style guide was born from years of attorney SEO work and allows us to craft superb content for which people actually search. The practice area pages and blogs (“Blawgs”) that we build for you are designed using the substantial resource lists our team has curated over the years.

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III. Local SEO for Attorneys

The real estate in Google’s local 3-pack is extremely valuable…and therefore extremely competitive. With only a few spots available to get in front of local searchers, your firm has to rank well in local results or risk not being relevant.

Our team uses a holistic approach to help you improve your rank in Google local search. We know the citations that generate the greatest impact in the legal vertical and our team takes full advantage of these online profiles to rank well in local search. We also have curated lists containing hundreds of legal directories and our location-specific link building campaigns ensure that you get the highest quality local links to help you rank for location-based phrases.

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IV. Link-Building Services

Links are Google’s number one ranking factor and they are arguably one of the most important elements of any SEO campaign. More often than not, link signals are what differentiates attorney sites that rank in top positions from those that do not.

We only build high authority links (those with high DR/DA) on reputable websites and that follow Google best practices for link building. We have spent years curating lists of high quality sites like attorney directories and law firm editorials. Our team uses clever, white-hat, and legal specific outreach campaigns involving infographics, scholarship campaigns, guest posting and link-bait tactics to get the highest quality, editorial-based links. These are the strategies that drive traffic and increase rankings in search.

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V. SEO Reporting

The information you receive from your SEO agency about your campaigns should be consistent, transparent, and easy to understand. The trouble is, with other agencies, it’s oftentimes none of those things. Reporting is frequently confusing, sporadic, and clouded in mystery.

Many agencies will just send you a generic report, failing to disclose what’s really happening behind the scenes. One of our core values is to provide radical transparency and we do that through monthly, consistent, and transparent custom progress reports. We explain the data in your reports and we show you everything we’ve done for the month with full transparency. All of our reporting includes a summary of execution where you can see the links we’ve built for that month and where they are, the content we’ve produced and where it lives, and the impact our activities have had on your site through rank tracking and traffic reporting. We also help you understand your reporting instead of sending off a PDF and hoping you just ‘get it’.

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Testimonials What Our Clients Say has been one of the best finds in my search for legal marketing. I have used numerous SEO experts over the years and have yet to find one that could keep up with the changing needs of my online marketing. Chris and his team have stood out as leaders in their field. He responds to every email or has someone in his team get back to me. And not only get back to me, but fix a problem and provide a suggestion on the best action to take. I am very pleased with the product has produced. I base my reviews on results and has provided results for my online presence. Randolph Rice Law Offices of G. Randolph Rice Jr, LLC
Before we hired we did our SEO in house. We were so reluctant to hire an outside company because whenever we met with people we felt like we always knew more than the people we were thinking of hiring. Until we met the team at Brian Zeiger The Zeiger Firm
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