Along with animated GIFs, funny videos of animals, and “epic fails,” memes get attention and drive engagement. Industry-specific memes that are clever and funny will enhance your attorney SEO1 and build social value online. They do for two reasons:
Reason 1: Memes are viral (i.e., people like them).
Reason 2: Memes are easy to make and can be linked to your domain.
Image Memes Are Viral and Engaging
If you are making a concerted effort to drive engagement or be active on social media2, you know it can be hard to come up with content to share on a regular basis. Memes are typically funny, and people like them. They are a perfect form of content to share because they often convey a broader meaning and can be branded. When people see a funny image, they want to share it. They want to comment on it, and, at the very least, they will like, plus-one, or favorite it. Image memes should be short, easy to digest, clever, and relevant to your target audience.
Link Building Opportunities
If you are clever, you can use good memes as link building opportunities for your website. For instance, you can use a plugin like Slingpic3 for WordPress to allow visitors to your site to share memes across social networks or on their own sites.
Making memes is simple. The memes in this post were created using Photoshop (specifically, Photoshop Elements 11), but you can make them with free photo-editing tools like Gimp4.
Step 1: Find an image that you want to use for your meme.
Step 2: Think of something clever to say that relates to the topic you are talking about and your audience. A little hint: The expression of the person in the image is important for the overall message of the meme.
Step 3: Use any font and color you want, but the classic choice is Impact with a 1px black border around it.
Step 4: Share!
(Note: Be aware of copyright laws regarding images/memes. Here is a great article on the topic: http://socialmediatoday.com/deborah-sweeney/1858706/copyright-memes-social-advertising5.)
“Nice article, thanks. My only caveat is that some may read that article as saying using a copyrighted image for a non-commercial purpose without permission is OK. Non-commercial use by itself isn’t enough to protect you and, while most people won’t go after an individual for infringement, going after a business is more common. In addition a copyright violation can be cause for a DCMA takedown notice which could result in just the image or, possibly your whole site, being taken offline.”
– James Cook6