20 SEO Voice Optimization Tips for Personal Injury Lawyers
This guest post is written by Houston Golden. Houston is the Founder & CEO of BAMF; he led the company from $0 to $3M+ in revenue in its first two years and has built a proven process for turning clients into LinkedIn Influencers through viral content that has generated over 300M+ organic views.
The number of smart audio devices is on the rise, and so is voice search.
This has opened a new market for everyone in personal injury law to thrive in. However, voice search isn’t the same as organic search as it follows its own rules.
In this quick guide, we offer 20 vital tips that any personal injury law firm can use to drive conversions from voice searches and grow their client base.
It Works Hand-in-Hand with Organic SEO
The first thing that you have to keep in mind is that SEO voice optimization is not separate from your organic SEO campaign, but rather a different “add-on” that you have to optimize on its own.
Do Competitor Analysis
Make sure you know who’s ranking for what in the realm of personal injury law on voice search. This gives you a benchmark on how your firm should be competing.
Your Page Speed Matters
The speed of your website is absolutely essential for you to do well on voice search. You should focus on scoring well on page speed metrics. In addition, it helps your overall CRO and SEO as well.
Pay Attention to Your Schema
The structured data that you have on your website contributes to the information that you tell search engines about your website.
Optimize for Alexa
Alexa is a popular staple of many homes today, and it’s interesting that it draws its information from Bing; this means that you better be optimized for Bing searches and Bing Places.
Optimize for Google Home/Google Assistant
If you want to rank for voice on Google’s staple products, then doing well in featured snippets will help you rank on voice. Also, make sure that you’re doing well in the local pack searches as well.
Optimize for Siri
Siri draws its information from Google, so optimize just as you’d optimize for Google Assistant.
There are a lot of voice searches that are done on mobile devices, and as such, your website has to be optimized for mobile. This makes it easier for people to access your information when they do a voice search.
In any case, optimizing for mobile is a prerequisite to doing better on your organic rankings.
Aim to Get Into the Featured Snippets (For Google)
There are plenty of ways to get into the featured snippets section of Google, and this is where you want to thrive in. These are the results that often show up on Google Assistant.
Keep Your NAP Consistent
Your name, address, and phone number have to be consistent with everything that you release online. This is a clear-cut way to guide search engines to your law firm.
This means that the information on Yelp, your GMB, and other directory sites have to be consistent.
There are services that can help you do an audit of where your business is cited.
Optimize your Google My Business Account
There are a lot of benefits to optimizing your GMB, one of them being that you’ll do better on Google Maps and get on the 3-pack. When you do well and get on the 3-pack, it’s highly likely that you’ll be a response on smart speakers that depend on Google.
Questions Are The Way to Go
Focus on using questions as your go-to keywords. People who use voice search phrase their searches as questions. This means that it’s time to create content that answers common questions related to personal injury law.
Create a Frequently Asked Questions Page
The FAQ page is something that is commonly overlooked in websites, but it’s vital if you’re optimizing for voice searches. There are many questions with short or medium length answers that can be covered in one page.
Aim for Longer Keywords
Voice searches are also generally longer than text searches, so aim for longer keyword strings. This allows you to stand out from the competition. This means that your content also has to include long-tail keywords to do better on search.
Make It As Natural As Possible
SEOs are often after long-tail keywords that don’t really make sense in an actual conversation. When you optimize for voice search, go after phrases that you would hear in a real conversation about personal injury.
This means that the content that you publish has to sound conversational as well.
Remember, being as natural as possible is the key to ranking higher on voice search.
Think About Filler Words
Natural conversations include filler words, so you need to take that into account when you start the optimization process.
Don’t Forget to Add Location to the Search
Make sure you’re ranking for staple keywords such as “personal injury lawyer” + location, this allows you to grab the market for people who are looking for lawyers near them.
Answer Quick Questions
Aim to provide short answers to quick questions that your users are likely to search.
The Authority of Your Domain Matters
There is a direct correlation between how well you perform on SERPs with the way you rank on voice searches
The goal is to focus on getting your keywords up in the SERPs, and it’s equally important to regularly track the rankings.
Keep in Mind The User Intent
Before picking out keywords that you want to optimize for, make sure that you do your research and pick ones that a potential client will ask for. You don’t need to be ranking for everything.
These tips can be combined to create a progressive SEO voice optimization strategy that ensures that your law firm’s website stays on top of the game
Voice search will continue to grow, and your law firm has to adapt to it. It’s vital to step up your voice strategy right away.
Author Bio: Houston Golden is the Founder & CEO of BAMF, where he led the company from $0 to $3M+ in revenue in its first two years and has built a proven process for turning clients into LinkedIn Influencers through viral content that has generated over 300M+ organic views. He enjoys yoga, running and surfing, along with playing his ukulele and dreaming of new business ideas and being a father is his favourite.