We serve personal injury lawyers and other elite law firms who want to dominate their market and...
Attorney at Law
Attorney at Law
Attorney at Law
How do we do it?
You don’t have time to create content yourself.
From major architectural rebuilds to smaller tweaks, we work in prioritized 90-day rocks (goals) to optimize your site’s content, speed, structure, and more.
You never even have to think about it.
Over years of focus in the legal SEO industry, we’ve forged strong relationships with 1000s of thoroughly vetted publishers.
Nothing is hidden: you’re shown where we build links and how we’re doing outreach.
Attorney SEO is the process of increasing traffic to a law firm’s website by improving its rankings on search engines like Google and Bing. This is done by optimizing your website’s content, building sound architecture, optimizing important on-page elements like titles, metatags, and anchor text, as well as link building and other promotional tactics.
Your Houston law firm needs more clients. Even with existing online advertising and offline marketing strategies in place, you’re missing out on more cases if your website and content marketing aren’t optimized to generate traffic from search engines.
The way people look for and choose a law firm skews heavily toward search engines.
Legal marketing is hypercompetitive—especially in Houston. If you want to generate new clients as part of your law firm’s marketing strategy, ranking as high as possible on Google is critical.
Make an investment in SEO if you want to get your firm in front of people who’ve been hurt and need representation.
Regardless of what type of law you practice in Houston, a bulk of your prospective clients who aren’t referrals will find you through a Google search. Hubspot’s research shows that 75% of viewers will not click past the first page of search results after searching for something.
When you create high-quality, SEO-friendly material, you send signals to Google and other search engines that your site is a trusted source of information in your field. Google wants to ensure that when a user enters a series of words, they get a relevant and useful result back.
The better your content is at answering their question, the more likely Google is to rank you higher.
And when you rank higher, you greatly improve your odds of capturing someone’s attention and converting them into a client whenever they’re searching online for a firm to hire.
Because social media sites have a financial incentive in keeping people on their sites, most material, particularly content with links to other websites, is withheld from complete exposure to your target audience.
A search engine, unlike a social media network, wants to get people off its platform.
Some keywords have thousands or more searches per month, but the pages that show up on those search results pages get no traffic.
An SEO expert can help you find the right keywords to target for both page ranking and meaningful traffic. By targeting the right keywords for a lawyer and law firm in Houston, Texas; you can earn the views of readers who are interested in your services and practice areas.
Once these viewers are on your website, it’s your job to convince them that you’re the right fit to help them with their legal issues. To get them there, however, you need a solid SEO strategy.
The best lawyers targeting local website traffic can do is to build streamlined systems to rank. At Rankings.io, we work with legal clients to make sure every page of your website is properly optimized and that your new content is drawing in the right traffic. We have years of experience and know what it takes to get more clients for your firm.
Traffic isn’t enough on its own though. Traffic needs to convert to be valuable. An SEO expert can help you choose target terms for the Houston area with the best potential for conversion.
Depending on what someone is searching for, search engine traffic can be highly qualified because the person is actively searching for an answer to a question.
Although this prospective client might not be ready to hire an attorney that same day, you want your law firm to stand out and make a positive impression with the content on your site to increase the likelihood they remember and retain you when they are ready.
Common ways to boost conversions include things like:
The primary SEO services law firms invest in are:
Keyword research is a process where SEO specialists find the most common terms that your prospective clients search for when they need your services.
Once collected, SEOs use it to determine what content your site needs, how your pages should be structured, and where opportunities exist to increase the quantity and quality of leads you get from your website.
The goal of content marketing is to attract people to your site for the things they search for by providing answers, insights, and other relevant information.
When done right, content marketing enables you to convince a visitor that you’re the attorney they should hire.
On-page SEO involves optimizing your website to help Google (and users) understand it better.
This involves building a site architecture following best practices and ensuring certain elements on the page are optimized both structurally and semantically (e.g. title tags, heading tags, body text, hyperlinks, lists, tables, and many more).
Local SEO is how you get your firm to rank in the map pack section you often see at the top of Google search results.
This involves optimizing both your website, your Google Business Profile, as well as profiles around the web like Avvo, Facebook, and others.
“Links” are one of Google’s top 3 ranking factors.
When a trusted and relevant website hyperlinks from their site to yours, Google notices this and looks at it as an endorsement of sorts.
Similar to a voting system, the more other trusted websites link to you, the most Google begins to trust you as well—which improves your rankings.
This includes ensuring your Google Analytics, CRM, client intake processes, and other important software used to operate your business are set up to provide clear and reliable data you can track—giving you as much insight as possible into how your marketing investments are performing.
Web design isn’t technically a part of SEO but SEOs should be involved in any design and development changes that happen to your website.
SEOs provide direction and ensure best practices are followed for things related to responsive design, accessibility, semantic HTML, website architecture, server architecture, and other technical components that affect how search engines are able to get to, understand, and rank your website.