We serve personal injury lawyers and other elite law firms who want to dominate their market and...
Attorney at Law
Attorney at Law
How do we do it?
You don’t have time to create content yourself.
From major architectural rebuilds to smaller tweaks, we work in prioritized 90-day rocks (goals) to optimize your site’s content, speed, structure, and more.
You never even have to think about it.
Over years of focus in the legal SEO industry, we’ve forged strong relationships with 1000s of thoroughly vetted publishers.
Nothing is hidden: you’re shown where we build links and how we’re doing outreach.
Attorney Search Engine Optimization (SEO) is the process of increasing the traffic of a law firm’s website by obtaining first-page ranking positions on search engines like Google and Bing.
Your Boston law firm needs more clients. Even with existing offline marketing strategies in place, you’re leaving money on the table if your website and content marketing aren’t set up correctly for traffic from search engines.
The way consumers find, research, and choose a law firm skews heavily toward search engines.
The legal marketing industry is hypercompetitive. If you run a law firm and want to generate new clients as part of your marketing strategy, much of your success hinges on whether or not your website can be found in Google search.
To get your legal services in front of the right audience, make the investment in learning more about SEO and using campaigns to draw in those prospective clients.
Regardless of your practice areas in Boston, most of your prospective clients who don’t find you through referral instead start with an online search. Research from Hubspot shows that 75% of viewers will not click past the first page of search results after entering a query.
When you create high-quality, optimized content, you send signals to Google and other search engines that your website is a reliable source of information in your niche. The experts behind the search engines want to ensure that when a user enters a string of words, relevant and helpful results appear. This means Google is constantly crawling for the best content.
Your goal is to get qualified traffic from Google to your law firm’s website, where you have the best chance of converting those viewers into actual clients.
Social media platforms have a vested interest in keeping users on their websites. For that reason, most content, especially content with links to other sites, gets suppressed full exposure to your target audience. Unlike a social media platform, a search engine actually wants to drive users away from its platform.
Some keywords have thousands or more searches per month, but the pages that show up on those search results pages get no traffic. An SEO expert can help you find the right keywords to target for both page ranking and meaningful traffic. By targeting the right keywords for a lawyer and law firm in Boston, you can earn the views of readers who are interested in your services and practice areas.
Once these viewers are on your website, it’s your job to convince them that you’re the right fit to help them with their legal issues. To get them there, however, you need a solid SEO strategy.
The best lawyers targeting local website traffic focus on building streamlined systems to rank. That means hiring SEO experts. At Rankings.io, we work with legal clients to make sure every page of your website is properly optimized and that your new content is drawing in the right traffic. With our years of experience, we know what it takes to get more clients for your firm.
Getting plenty of traffic isn’t enough. Your traffic is only as valuable as its conversion rate. An SEO expert can help you choose target terms with the best potential for conversion.
Search engine traffic is qualified traffic because the person is actively searching for an answer to a question. Although this prospective client might not be ready to hire an attorney that same day, you want your law firm to stand out and make a positive impression with the content on your site.
Conversions can be increased by things like:
These are the primary SEO services law firms invest in:
Keyword research is a process where SEOs figure out what the most common terms are that your prospective clients search for when they need your services.
Once SEOs collect these data, they use it to determine what content your site needs, how your pages should be structured, and where you have existing opportunities to increase the quantity and quality of leads you get from your website.
The goal of content marketing is to attract people to your site for the things they search for by providing answers, insights, and other relevant information.
When done right, content marketing enables you to convince a visitor that you’re the attorney they should hire.
On-page SEO involves optimizing your website to help Google (and users) understand it better.
This involves building a site architecture following best practices and ensuring certain elements on the page are optimized both structurally and semantically (e.g. title tags, heading tags, body text, hyperlinks, lists, tables, and many more).
Local SEO is how you get your firm to rank in the map pack section you often see at the top of Google search results.
This involves optimizing both your website, your Google Business Profile, as well as profiles around the web like Avvo, Facebook, and others.
“Links” are one of Google’s top 3 ranking factors.
When a trusted and relevant website hyperlinks from their site to yours, Google notices this and looks at it as an endorsement of sorts.
Similar to a voting system, the more other trusted websites link to you, the most Google begins to trust you as well—which improves your rankings.
This involves ensuring your Google Analytics, CRM, intake systems, and other key business operations software are configured to provide clear and reliable data you can track—ensuring you have as much insight as possible into how your various investments in marketing are performing.
Web design isn’t technically a part of SEO but SEOs should be involved in any design and development changes that happen to your website.
SEOs will provide direction and ensure best practices are followed when it comes to responsive design, accessibility, semantic HTML structures, website architecture, server architecture, and other technical components that affect how search engines are able to get to, review, and rank your website.