25. Matthew Dolman, Dolman Law Group – Legal SEO Strategies to Take Your Firm to the Next Level!

subscribe NOW

Matthew Dolman is the president and managing partner of Dolman Law Group, a plaintiff-only personal injury and civil trial law firm. Matthew is a veteran in the courtroom, having taken on hundreds of personal injury, wrongful death, and general negligence cases. He has received millions of dollars in settlements and verdicts for his clients, earning him his lifetime memberships in both the Million Dollar and Multi-Million Dollar Advocates Forums, as well as countless other legal awards. In this episode Are you a new or growing firm looking to compete with the big guys? While you may not have the budget for premium TV, radio, and billboard ad slots, there is a better and more effective option: SEO. By optimizing your website for search engines, you can achieve top rankings for search terms that attract and convert potential clients. Just ask Matthew Dolman, managing partner of Dolman Law Group. Hes been leveraging SEO to dominate the accident injury niche in Florida, utilizing unique content and expert optimization tactics to earn top rankings. According to Matthew, SEO is the most significant part of his firms successful marketing approach. In this episode of The Rankings Podcast, host Chris Dreyer and Matthew Dolman of Dolman Law Group discuss how to use SEO to take your law firm to the next level. Listen in as Matthew talks about his best practices for creating optimized content, what Google measures to rank your site, and which blogs to follow to become an SEO expert today.

Transcript

Prologue

Welcome to The Rankings Podcast where we feature top founders, entrepreneurs, and elite personal injury attorneys and share their inspiring stories. Now let’s get started with the show.

Chris Dreyer

Chris Dreyer here, CEO and Founder of Rankings.io, where we help elite personal injury attorneys dominate first page rankings. You’re listening to The Rankings Podcast where I feature top business owners, entrepreneurs and elite personal injury attorneys. Speaking of elite personal injury attorneys, I have Matt Dolman on the show today. Matt is the president and managing partner of Dolman Law Group accident injury lawyers. Their firm serves personal injury clients throughout the entire state of Florida with no fewer than 13 office locations. Matt is a veteran in the courtroom, having taken on hundreds of personal injury wrongful death and medical malpractice cases. He Received millions of dollars in settlements and verdicts for his clients earning his lifetime memberships in both the million dollar and multi million dollar advocates forums, as well as countless other legal awards. Matt, welcome to the show.

Matthew Dolman

Thank you for having me. I really appreciate it.

Chris Dreyer

Yeah, I’m excited to speak with you. It’s always a good time. So let’s kick things off. So how did you get started? Where did the idea come from to create Dolman Law Group?

Matthew Dolman

Um, so it’s around 2009, I was working for a Board-Certified civil trial lawyer where I was learning how to try cases and take cases to jury verdict. I graduated law school. Oh, three. So we’re gonna find mentor Mike Walker. And I always had the idea that I was going to open up my own show, but I want to be mentored by the right lawyer. And I felt at that point that I had enough contacts in the community. I didn’t market myself for quite a while, you know, doing public speeches, meeting with specific groups that I felt like I can open up my own show, at least have enough clients to work with was gonna be a busy practice, but idea boutique practice. And because I was trying cases, you mean you can be the world’s worst trial or if you’re taking cases the verdict, you’re better than 99.9% of lawyers out there who do not try cases. So I don’t think I’m the world’s worst trial lawyer. So my point is that, that immediately puts you in front of other ahead of other guys. And I was, depending on other lawyers in the community, refer me cases back then and take to trial and litigate.

Chris Dreyer

Yeah, that makes sense. And also, if the, I guess, if the insurance company sees the firm they’re going against, it never takes them to trial. They probably lowball them every time.

Matthew Dolman

Every single time. And at that point, I didn’t have a reputation. I mean, I was known as a little bit of reputation defense counsel, you know, I’ve been working as a understudy with another lawyer. And I’d actually the first chair in some cases over there, but I had yet to have my own firm on so I didn’t have a tax ID number that, you know, when the insurance adjuster puts that in it shows a track record of history of settlements and verdicts. So I knew that the onus was on me to take these cases and litigate them aggressively, and build my own reputation, my own firm.

Chris Dreyer

Awesome. So So what were the early days of The firm like launching your own shop.

Matthew Dolman

Um, I was a jack of I wouldn’t call myself a jack of all trades master of nothing but I was a jack of all trades in the office and I was doing every single task. In the beginning, I was doing my own paralegal work, I had a two staff members, you know, one individually answering the phones, I’m doing a lot of the rudimentary tasks around the office, ordering supplies, launch, taking care of making sure everything was there that we needed. Um, and one other staff member has taught me of all my files, there’s so many files that I also was, you know, had to get in the trenches, and I still am always in the trenches, but putting the files together, inputting the data, actually in the computer, I mean, I was doing data entry back then, along with having to litigate my file, so a lot of long days. And as a firm grew and got bigger, I was able to afford more staff. But you know, the old saying is keep it small, keep it all. It’s never wants to grow too big too fast. And looking back, I wish I kept a little bit smaller, but I’m very happy for where we are at today. and unable to focus on, you know, litigating cases, I’m able to focus on my specific the biggest cases in the office. I have a number of lawyers here, one of whom is also board certified civil trial, another lawyer who’s about to be board certified, and a group of just really good talented litigation attorneys and we all work together very well. But it’s it’s, it’s grown quite a bit. It’s a lot different than the early days.

Chris Dreyer

Yeah, I was gonna say is a bit more

Matthew Dolman

archaic. If you didn’t know what was gonna happen the next day who was gonna be there if one person was out? You were stuck doing every last thing in the office?

Chris Dreyer

Yeah, I was gonna say instead of keep it small, keep it all make it big ticket or something like that. Not really,

Matthew Dolman

actually, sometimes the less money you make because you Everyone gets paid before you do.

Chris Dreyer

So what was one of those? You know, was there a particular turning point was a big case you got a nice settlement and that helped the cash flow or was it was a very strong hire, what kind of took it to that next level?

Matthew Dolman

Well, there’s one specific moment because I know you asked me a question I thought about that for a while, I think was a period of time by around 13 14 2013, 2014, we’d grown quite a bit. And we’d had a number of big results of insurance carriers. And we’re starting to build a much bigger reputation. And I was noticing I was getting more higher value cases referred to me by other lawyers, the best, the biggest cases are often referred to not just through SEO and search engine, which we’ve done a great job we’re gonna get to in a few minutes, but it’s also referrals from other lawyers in the community. And we’re starting to see more of those and I was working on bigger margins, and that’s basically when the firm start to take off.

Chris Dreyer

And that’s awesome. So so let’s flip it on the other side. So, you know, few successful business owners get to where they are without making, you know, some mistakes, were there any mistakes that come to mind, which turned out to be a good learning experience?

Matthew Dolman

Oh, plenty, um, you know, you shouldn’t make hiring decisions until you’re busting at the seams and you can’t get the job done. Sometimes we put the cart in front of a horse and we brought on individuals before we really Need to that’s probably the biggest mistake that we made in the past. Um, I mean there’s mistakes in terms of work the workup of cases and how we litigated I never ended up in like a disastrous result you’re gonna have zero dollar verdicts if you try enough case you’re gonna lose just like you get in a fight you’re gonna lose some fights. The person says I never lost a fist fight has been in many individuals never lost in court hasn’t tried many cases I’m in especially where we are it’s a tough climate. We’re in a very conservative jurisdiction on the west coast of Florida, where the East Coast Palm Beach, Broward Dade County is a lot more liberal. We do litigate down there as well. And now that my I have a second sister firm, we can talk about that as well. We’re active down there, but this is a tough area. Yeah, I’ve learned a lot from all the battles I’ve learned from every mistake that I’ve made. Although never ended up in disastrous results in the courtroom per se. We lost this case don’t lose the case. But I certainly learned how to try case in a more effective manner. We’ve learned how to litigate cases in a more cost effective manner. You learn who the best experts are by trial and error.

Chris Dreyer

That continuous improvement. I mean, you got to make mistakes. The person that’s not making mistakes isn’t doing anything, you know that they’re just ruminating. So So let’s talk about the good what’s a proud moment that stands out for you? It could be recent in the past something that just really stands out.

Matthew Dolman

Well, probably moments is us working together as a, you know, I started digging into my website back in 09. So and you can obviously tell the audience this yourself. There’s not many lawyers who are probably more astute about search engine optimization, as was my hobby, where it’s your life, and it has become my life because it is, you know, it’s, it’s a bone of our practice, if you will, I think by around 16, 17, when we became one of the top five personal injury law firms in the country in terms of search volume, and now we’re the second most search firm in the country, besides Morgan and Morgan, and apples to apples, we beat them for the most part in most of the key terms I care about. They just do a lot more mass tort projects. So and also business litigation that we don’t do so they have a much greater array of keywords and terms they can rank for, but overall, we About we’re now really the most travel personal injury law firm in the country. Um, so I guess when it’s 15 1617, when that really started happening, I was able to laugh at some of my friends who laughed at me back in the day when they said, Now you’re wasting your time with the internet. You’re spending so much time I can’t believe you’re doing all this. You’re putting all your eggs in one basket, which I wouldn’t say it’s putting in one basket anyway. But we have a you know, a diverse marketing approach. But yes, SEO is the biggest part of it. We call it SEO anymore. I call sem search engine marketing, and just digital marketing overall, your team and how we work together. And it’s been it’s been a symbiotic relationship.

Chris Dreyer

Yeah, I couldn’t agree more and guys, our audience so So Matt is a client of ours. I just want to mention, though, that, you know, he’s receiving no consideration for his answers. These are 100% his own. Having said that, just what Matt mentioned, I thought the audience would we would be doing a disservice if we didn’t talk about SEO just because of how well you’re doing. I mean, you receive an absolute ton amount of organic traffic. Those of you that look Arehfs and SEMrush, we’re talking 2 million Ahrefs traffic value. It’s just an astronomical number. And that number is the equivalent of what you’d have to pay on a monthly basis to receive the same amount of organic traffic for pay per click.

Matthew Dolman

Just look at SEMrush, as I said, 13 million this morning. So you know, and yeah, I’m not being paid to be here. I’m not getting my opinion is Chris the only guy in the country that does this? No. Well, there’s several elite guys. Yeah, but I put Chris my top five, easily. Chris is phenomenal what he does, um, listen, at the end of day content is king. We talked about that over and over again and the proofs in the pudding. Um, I realized early on that I can’t compete with the big boys least then I couldn’t on TV and radio. And still I couldn’t go head to head of Morgan and Morgan, in terms of television advise, but what I could compete with them on is Google and you can’t really unless you’re paying for tons of pay per click, which by the way, more eyeballs go to organic than they do to pay per click. And but they work symbiotically sometimes and I think get to that in a minute. But you can’t really buy your way into Google. Either you it’s a gameplan, you have to follow. It’s a marathon, not a sprint. And we were there. And you can you compete with the biggest of the biggest on Google. It’s an even playing field, really, um, I even taught some of the stuff that I do to others and some of the stuff that we do together. And you can only lead the horse to water, you can’t force him to drink and so to speak, and everyone’s looking for that quick fix, quick fix, maybe pay per click. And even that doesn’t work that well. Really, it’s SEO, if you’re willing to see it through and work on your content, and let Chris and his team help you with building out the links, building out the content, they do a great job with that as well. on building up the site, you really, you know, within a year, year and a half, you could really be a force to be reckoned with. It’s much cheaper than television, radio, billboards, or any other advertising medium you can think of because you can do it on a very small scale at 10 $15,000 a month where a TV ad buys in Akasha 30 to $50,000 a month, you really want to play the big boys probably more than that I’m seeing with radio. And billboards are like thousand dollars a pop. And that’s more of a shotgun advertising that you’re hoping that the individual goes by your billboard needs you at that very, very time because otherwise it’s just branding. SEO is both branding and it really does generate leads right down there. If you’re ranking for key terms.

Chris Dreyer

Yeah, first thanks for the kind words and second Yeah, it’s, it’s it’s not an overnight success. I mean, SEO is a marathon. It has this momentum effect though. Once you start to get more traffic and visibility, you start to acquire those links naturally. So just just real quick hitter. Um, you know, let’s just, let’s just pick three things really quick. What’s your main recommendation when it comes to content?

Matthew Dolman

Look at what everyone else, you know, look at the top pages that are ranking and how can I do it better? I mean, that’s, that’s the first thing I look at. No, there’s so many fluff pieces on the internet fluff, practice pages, fluff blogs. If you really do a diligent job in do a deep dive into specific practice areas and build out what we call content silos, so you know, your practice page, and then have a lot of subtopics. And under that practice page, for instance, in a car accident practice page, then you have pages about Uber and Lyft. So rideshare cases, and then texting and driving and the dangers of so on and so forth. What is uninsured motorist coverage doesn’t need to have full insurance coverage? Who’s paying for medical bills after a car accident? If I don’t have health insurance, what do I do? What is the ladder of protection, which is not every statement is germane to Florida and several others? What is personal injury protection, I mean, these are all subtopics that link back to your practice page. If you’re willing to put the time into the blogs, and make sure they’re they have to be in depth, they have to be over 1000 words like mine to be over 1500 words for the most part. Now, we don’t always follow that rule, but we do as much as possible. And if you really put the time into the content, instead of just putting out a fluff piece and really work hard, and make sure you’re externally linking out to all the really good pages. Google will start to look at you and then they use artificial intelligence and see you that you are a resource page that you have really good information. And then you’ll you’ll start to rank mean, and the content all helps one another. It’s very again symbiotic a they keep using that word. But the common word today Sesame Street’s word of the day is symbiotic. It’s all symbiotic. You start developing natural links, the pages all support one another, your practice pages will start to rank but also your individual blog pages will rank me we have one blog page and went to hire a car accident warrior that ranks in the top five for at least 100 keywords nationally, like car accident or a car accident tourney, accent, more accent training different permutations of that word. So that can be done through your blog itself. You blog off and it means the freshness factor that’s also Google looks at websites as to how often and we go over this every day crystal nine is what we this is my life. And I’ll expect most lawyers to care this much but hopefully you will care a lot because this is your marketing. You know, it’s the more often you’re updating your website, the more If it’s going to get crawled by Google, you’re actually training Google to crawl your site more often. And that works favorably for so many different reasons. I can’t stress you enough how often you should be putting content out there. And educating the clients and the content piece should not be about you. It should not be about, you know, my qualifications, how long I’ve been practicing law, recent verdicts. I mean, it’s nice to add to your site, and that’s great. But how do I help you as a consumer? How do I help answer the questions that you have? How do I help solve the problems you’ve probably worried about? Who’s gonna pay my medical bills? What do I walk away with? What does it mean to have a contingency fee contract? How’s that level the playing field so I can hire the best lawyers not to worry about coming out of pocket for that you need to answer these questions. And that’s a really good website when you’re answering the consumers questions.

Chris Dreyer

I think if, if anything, if there was any segment that our audience could listen to it would be that one on content, because contents can attract the links, it’s going to give you the opportunity to rank. The other thing that I want to mention to you

Matthew Dolman

mistake a lot of people make is they just keep throwing out content. It’s like throwing off the wall. And it’s just, it’s fluff pieces. It’s very soft pieces. And they wonder, six months later, well, how can I ask you a guy can’t get me to rank? Well, it’s not just your SEO guy. And often it is, by the way, that whole industry is full of charlatans. And I can get to that in a second. But most guys are absolutely just worthless. And you’re paying these guys money. Some of them are even practicing borders and other areas of the country will mention names, but you can think for yourself, they hold themselves out as SEO experts, because anyone call themselves that, and they just take your money, they don’t do anything with it. Um, content really is king. If you they wonder why they’re not ranking? Well, it’s because you’re putting up a bunch of fluff pieces. And they’re not really answering anyone’s questions you can just write for the search engine, you have to also write for the consumer. If you write naturally for the consumer, they will it’ll rank, right for the consumer. Don’t worry about writing for the search engine. Your SEO specialist was Chris or one of the other three or four guys in the country that are top flight. They’re going to help you build the links, they’re gonna help with the title tags, they’re gonna help with the h1 h2 headers, which is I know I’m getting really into the weeds now. And this is things that most people should learn what that is. But that’s that’s what Chris’s team is there to do and optimize the page. Right? good content, you know, try to answer the question in depth and answer as thoroughly as possible.

Chris Dreyer

Yeah, you got to answer consumer intent. That’s what Google’s trying to do. Google’s trying to serve the user the best query to answer their intent. So if you have a long, thorough article that covers that, that query in depth in the different manner of ways, then you have the best opportunity to rank if you just cover maybe one part of it, they’re going to go to a different page to get the get their ads get their answer. Yeah, most people are window shopping. Yep. And the other thing is, you know that those signals will what can Google do? Google can’t look at the smile on a consumers face. They can’t see the emotion. They can’t understand if they’re happy. But what they can do is measure the amount of time the consumer stayed on the page, which is if they were engaged, and they read it, you know, looking at average time on site and those types of metrics. So

Matthew Dolman

the on site metrics are every So, what you’re gonna see is most consumers are not gonna stay in a page long. I mean, they’re dropping, but you’re if you’re doing enough content, and you’re answering very specific questions rather than constantly saying clear what a personal injury lawyer Florida Boston personal injury law, Boston accent lawyer, if you’re getting into the weeds and actually answering questions about what coverage is, how does it affect me what insurance companies are paying favorably in this specific geographic region, which are the worst? These are questions consumers are asking on a regular basis, and you’re gonna get five or 10 people a day who are going to stay on that page for six, seven minutes, which is going to prove your on site metrics, which is going to all Google cares about is returning the best result for the search query, right? So they want to return the best result and trying to be so they use artificial intelligence for and how they show that Well, there’s a person bounce off your page, if they’re in the first three to five seconds. That’s your bounce rate. The longer they stay in your page. These onsite metrics show Google that that is a page it’s actually answering the person’s questions because they’re staying on that page for an extended period of time. be thorough, if you’re going to get several people they are going to read the entire article. That’s what’s going to lead to your stats going up, that’s going to increase your rankings. But also, you’re going to get what’s called long tail search terms. They’re terms, they’re just germane to that blog itself, such as answering those questions we just discussed. And those are the individuals who are more likely to convert. Those are people who are more likely to actually select you. Otherwise, you’re trying to rank number one, as we do for terms like a personal injury lawyer. Those don’t convert really that much, though. It looks nice, it feeds the ego. But those individuals are more likely to do much more window shopping, they’re not actually going to your site to answer specific question. They’re gonna look your site real quick and look at seven others and select whoever they want to select. And you do have a chance of converting those it is important to rank for those terms. far more important, the long tails, those are going to convert, and we say proofs in the pudding based on what we’re converting every single month. Yeah, totally. I’m not just saying you’re bullshitting you and telling you Hey, this might work you know, academia. These are theories that you know, you’re really searching and pages what you should be doing, I’m telling you, this is worked. And I can show you you know, example Over and over again of what has worked for us. I’m happy to talk to anybody about what we’ve done

Chris Dreyer

yet. And I couldn’t agree more, Matt. And I just want to mention, too, that when you create this middle funnel content that answers consumers questions, you’re going to get inbound links. It’s much more difficult to get inbound links to your practice area pages, because, guys, their sales pages, nobody wants to link to a sales page. They want to link to an article that provides information and is helpful and statistics and things like that. So just want to make your profile look a lot more natural as well. Absolutely, absolutely.

Matthew Dolman

Man, I think what other guys are doing out there as they’re paying for spots with specific authors or specific articles that can help you a little bit? It certainly helps your domain rating, it makes it look stronger. But really the best links are the ones that are deep seated inside your website to specific pages that are likely to convert the ones that are likely to convert on your practice pages. They’re your actual blogs. They’re the ones answering the questions. Everybody has a practice page that talks about wool car oxymoron is What I do and you know, correction keys are not all the same. And crocs and wars are not all the same. It’s the same crap. And every single page, it’s all really is your blogs that answer the questions.

Chris Dreyer

I agree 100%. And, guys, if your content passes a Copyscape test, and it’s 100% unique, that doesn’t mean it’s unique in terms of Google’s eyes, maybe it passes a plagiarism test. But Google has to it’s gonna filter out all this content, that source and from the same location, so you have to get creative and and think about how you’re going to create a piece of content that’s different that it’s not already on the web. And that’s, you know, take a look at some of the content on Matt’s site. And that’s why they’re performing so well is because they’re structured differently than everybody else’s articles and how they how they’re written. Matt, I think that’s like a masterclass, this little segment right here and SEO on its own.

Matthew Dolman

You should do that one day, just talk for an hour. I mean, they got a lot more detail on case examples on the site. If we do a screen share, I can take individuals through what is worked on this site and what hasn’t worked. A lot of what happened, because before we hired you, I mean, we were running a lot of fluff pieces. A lot of crap. I mean, you got to also, another thing Chris’s team worked on is trimming out the fat we got a lot got rid of when I’m speaking fast, we got rid of a lot of pages that were low performing. And that really weren’t doing much for us. Because eventually, after a while, you’ll start to realize how many times I discussed texting and driving, so we had to eliminate and consolidate some of those logs into one and get rid of the low performing ones. What we often do, Chris and I is go back through the old logs that are actually performing, but not ranking in the top five or 10 for keywords, or a search or a portfolio of key terms, then we get hung up on a keyword. So it’s a portfolio of key terms. And then we go back and how do we make that page much better. So now we can also it’s a lot easier to take a page that already works but doesn’t work right. Or, you know, it’s not elite and make it to a lead page. That’s already working. You already have links built to that page. It’s clearly getting eyeballs. There’s visitors to it has on site metrics. But it’s not in the top five for specific search term, or portfolio terms. Now we’ve improved that page, add more content to it. Now Google’s gonna crawl again out the freshness factor. It’s getting updated regularly, we’ll take your top pages and update them regularly.

Chris Dreyer

Yeah, so that’s what I was gonna say, I think that’s where many attorneys go wrong, is they’ll they’ll create their car, XML or page, and they’re like, Oh, I’m done. I’m gonna go write this other article that gets 10 searches a month, and I’m never going to go back to that practice area page. Wait, you’re not done. You need to constantly improve it because your competitor is going to make changes, they’re going to make their page better, and you need to get it recrawl. So all those things help. It’s just, you know, and if you start racking, everybody else is focusing on your page, and how can they outrank you. So you constantly have to change your page up. But more importantly, the other issue you’re not you’re missing, there’s only so much time but everybody wants to spit out more content and fluff pieces too. But

Matthew Dolman

it’s great to put out more content. If you hire Chris, something else, you’re going to have them help you a content that’s important to keep putting out content. I can’t stress it enough, but the same point you want to go back to the content that’s already working. Everyone this is we keep putting out more content, go back to the ones who are already working or showing up anywhere and make them better. Because it’s hard enough to get them to rank. They’re already ranking you. That’s half the battle. Now let’s make that page better. What? What are the top 5-10 sites doing that I’m not doing? Where are they getting links from that I’m not getting links from? That’s Chris, what Chris team will do for you. But what content what questions are they answering that I’m not answering? What are the common variables between the top 5-10 sites that I don’t have? And you can use a analytic devices like SEMrush, or Ahrefs and I can walk anyone through that. And obviously Chris can walk you through a lot better than I can and show you how to use those pages. Yeah, yes. Okay. That’s how I hold Chris accountable. It’s how I see what he does, because I can look at it in person. If I if I can show my screen. I mean, the proofs in the pudding, I can show you what I rank for. It’s there at least 100 pages on my site that have at least a value of $5,000 near us. If he’s a ranking course on the terms. I had four pages right now that are exceed 150,000. nose and belly. I mean, it’s an It is incredible. Yeah, it definitely is. And semrush we have four pages exceed a million dollars. It’s crazy.

Chris Dreyer

Yeah. And it’s it’s from constant continuous improvement upgrades, all those things that we talked about. Yeah, Matt, let’s shift to to personal development what what are you know, to come to to be where you’re at now.

Matthew Dolman

Thanks for taking me out of my comfort zone. By the way, I’m uncomfortable talking about SEO and I want to talk about me.

Chris Dreyer

Yeah, what about Are there any mentors or coaches that that come to mind? Um, that helped develop your progress. You talked about, you know, working for the firm when you started and then kind

Matthew Dolman

of had mike Mike Walker was a good mentor, but more in terms of now my skills. I have a lawyer, My office is board certified civil trial or David Neiser. And he runs litigation at this firm and he is one call a mentor per se. But we work together on a lot of cases. I certainly learned a lot from him. He’s incredible as crap he’s always trying to improve which motivates me that a guy who’s in his mid 50s, who’s tried Over 100 cases, the verdict is still trying to improve his craft. It’s not set in his ways. Um, in terms of marketing, I mean, I look up to you, I am not just you. I mean, I read every single blog, I can read the search engine world. Um,

Chris Dreyer

let’s talk about that. But what are some of the blogs or

Matthew Dolman

Moz read Moz regularly. So I look at their whiteboard Fridays, I go on. Look at some of the content SEMrush puts out, they’re putting out a little bit content. Now. Ahrefs also puts out a little bit of content here and there. Same with AgencyAnalytics. But I look at Search Engine World pretty much every day. And then I’ll also go on to like Twitter, and I’ll look at what are the articles that are trending on, you know, if you put in search engine or SEO or search engine marketing, I’ll take a look at there’s anything new and then Chris knows his full all because then I’ll throw him an email halfway through the day, because I’m king of non sequiturs. And I’ll just start bringing up some issue without any transition or no introduction and he’ll he’ll know they looked at something because why me bringing up this question Yeah, so I try to stay on what are the current trends? What’s working? What’s not? What are the latest updates at Google Local? What’s going on Google My Business? Is there anything that I need to start focusing on? Are there issues that are being flagged? What are we doing about spam and spam is like the biggest issue at Google Local, all these fake websites or lawyer referral services, who are not real offerings, but are jamming up to Google’s local listings. And just different issues that keep popping up on a regular basis, our journey into SEO.

Chris Dreyer

That’s great. I mean, those are a ton of great resources. Guys, if you want to learn SEO, I would start at Moz. It’s got a great Beginner’s Guide to SEO, you can start with

Matthew Dolman

a beginner’s guide is phenomenal in it. Even like for guys who are more advanced, you can go back here and some of the fundamentals or questions you have it’s like it’s really like a thesaurus for and dictionary for SEO apps. Absolutely. You have a question about sometimes I go back and look at some of the stuff and I forgot about.

Chris Dreyer

So we’ll link those up in the show notes too. For you. Matt, one, one final question here. Is there anything that you want to talk about that we haven’t discussed?

Matthew Dolman

My ears are natural. They’re naturally this big. They look like a cab that doors open. I’m not a good looking guy. I don’t know.

Chris Dreyer

You gave me crap last week on my COVID hair and now I’m wearing a hat guy so but

Matthew Dolman

why are the short hair it makes the ears stand out more?

Chris Dreyer

guys we’ve been talking to Matt Dolman, elite personal injury attorney at Dolman Law Group. Matt where can people go to learn more?

Matthew Dolman

elite that’s uh, I appreciate that. I wouldn’t I don’t know if I call myself I’m very good at what I do elite. Thank you. Um, then go to www.dolmanlaw.com.

Chris Dreyer

Thanks, Matt.

Matthew Dolman

Always pleasure thank you very much Chris and really I do mean this is not an I compete for this as an endorsement for Chris I don’t care what Chris thinks. I love them. You need the job that rankings out oh have done for me. Chris and Steve Will he probably isn’t much nicer guy than Chris. Chris is great guy. nicest technical guide you’ll ever have. You have a problem with the site and he issues that need to be looked at. They just been a phenomenal team. You know what, how I knew that you guys were decent from day one was, they were the only group that didn’t promise me anything, ever only charlatans will say I’ll get you the top page, or you’re not ranking for this, you probably get those emails once a day in your inbox where it says, Hey, john doe, you’re not ranking for. And they’ll just give you whatever weird terms out there and tell you that your site’s not doing anything proper. And then they’ll tell you all these promises of what they’re going to do for your site. That right off the bat is a charlatan another way nobody’s a charlatan is they’re just making promises about what they can do for your site without actually knowing the infrastructure without actually being able to see and have access to the back end of your website. If anybody’s telling you what they can do for you without actually getting the back end access to your site. And just off of looking at on Ahrefs or SEMrush their full of shit, I’m sorry to curse but that’s the truth. And most SEO guys, and I can give you a list of like the who the top three four guys are and obviously been endorsed Chris, there’s some other great guys out there. Most of the guys out there are charlatans. We have wasted money with a number of guys and I could talk to lawyers throughout the county that have wasted money with different companies. And they spend 1015 $20,000 a month. They look back six months from later and we look at it and they don’t have any links pointing to your site. They have just a couple of generic links. And it’s like, what did they do with your money? Jesus, like they took all this money, but you have no results.

Chris Dreyer

Well, Matt, thanks for the kind words, I’m gonna I really appreciate it. I appreciate it so much. And it’s it’s been a pleasure having on your show.

Matthew Dolman

Thank you so much. Take care now. Thanks, man.

Conclusion

Thanks for listening to The Rankings Podcast. We’ll see you again next time and be sure to click subscribe to get future episodes.

Get Our Best Personal Injury
Marketing Tips

Delivered straight to your inbox
This field is for validation purposes and should be left unchanged.

Comments Below

Let us know your thoughts

More Episodes