Best practices
Images are an important part of every IU design and the right visuals can take your marketing piece from ordinary to outstanding. While it takes time and resources to find appropriate, high-quality photos to support your content, the results speak for themselves.
Follow these guidelines to assure your photography captivates your audience.
Use real people
Showcase the one-of-a-kind community of lawyers, staff, and clients that surround you everyday in your workplace. Only use stock photography when completely necessary.
Natural and spontaneous
Images that are spontaneous will resonate with your audience. Avoid photos that seem posed and unnatural.
Single subject focus
When taking a photograph of a group, select an individual for your audience to focus on.
Clutter free
If the space you are shooting seems complex, choose to focus in on particular details of that space. Avoid using photos that are over-complicated or cluttered.
Attention to details
Keep an eye on what subjects are wearing or holding. Avoid shirts with corporate logos, and branded packaging. Also be aware of your surroundings.
Stay current
Regularly refresh your unit’s photo collection to ensure your images are relevant and up-to-date. Avoid using images that look or feel dated.
Photo composition
When taking or choosing a photo, pay attention to negative space. Negative space is the empty or open space around an object. This space helps the subject in your work—the element of interest—stand out and attract the viewer’s attention. It also allows text to be incorporated into the photo without over-complicating the design.
Shot List for Your Website
- Headshots of Each Team Member
- Candid Shots with Team Members Interacting
- Candid Shots with Team Members and Clients Interacting
- Group Shots
- Office and Location Shots
- Hero Shots and or wide cropped images ( these typically go at the top of your website and backgrounds throughout the site
