30+ Legal Marketing & Practice Management Blogs
Finding the right clients and generating qualified leads for your practice requires the use of strategically developed marketing efforts and lead generation tools.
Legal marketing blogs are an effective tool for helping lawyers get fresh ideas and new perspectives on marketing and running their law firms.
Following legal marketing blogs can help you stay educated and up-to-date on everything from content marketing to best practices for running your law firm as a business.
(FYI — as long as it’s relevant to your audience, creating your own legal marketing blog is a great opportunity to establish your own authority and help your site rank higher in search engine results pages.)
We’ve curated a list containing some of the best attorney marketing blogs on the internet and you can jump to it here.
Otherwise, read on if you want to know more about how you can benefit from others’ ideas from around the web.
Get Tips for Establishing an Online Presence
When you’re looking to establish a practice and grow revenue quickly, you need an online presence including:
- A website
- Social media profiles
- An email list
- A strong presence in search
- Content creation and promotion strategy
- A multi- or Omni-channel presence across multiple platforms
Providing valuable, insightful, and helpful information helps establish your practice as an authority, and helps your firm stay top-of–mind when people eventually decide to hire an attorney.
There are numerous blogs for the legal vertical that offer tips, walk-throughs, links to resources, and videos on how to build your online presence. Attorneys can learn how to promote themselves on the Internet as well as where to go for good information.
Learn to Generate Inbound Leads
Create a steady stream of clients by capturing their attention in the research phase of their law firm hiring process.
When you develop a content strategy, you need to first create buyer personas and then tailor content to answer their questions. Questions about issues they’re facing, what hiring a lawyer looks like, or what they can expect during a consultation are common and helping potential clients understand more about the process makes your practice a clear choice.
Connecting with a potential client while they’re looking for answers, and providing those answers, helps facilitate trust and encourages continued engagement.
Use a blog or social media to provide insight, or information, and invite followers to ask questions. Include a call to action in every post to engage potential clients and connect with them before they’re ready to purchase services.
Get Strategies for Re-purposing Content
Blog content can be re-purposed for other platforms including social media, email, eBooks, guides, lists, or other gated and downloadable content, podcasts, traditional print books, and video.
Starting and maintaining a blog can also help create opportunities for your site to rank in search engines. Since search engines rank individual pages for specific keyword phrases, the more blog post pages you add, the more keywords you can rank for.
Business Process Organization
Improving business processes and organization should be a major focus for lawyers, law firms, and legal vendors. Some legal marketing blog owners offer unique perspectives on managing their business processes by providing insight on tools, software, and successes and failures they’ve experienced in growing, marketing, or managing a legal practice.
Attorneys can find information on:
- Recruiting and hiring.
- Systems and processes.
- Marketing and advertising.
Legal Insight and Advice
Running your own blog offers you an opportunity to demonstrate your knowledge and expertise. You can offer insight on recent law changes, or current events that may impact or challenge a current law. You can also generate content around questions that your target audience is asking online.
Lawyers and many other industry professionals require continuing education. Legal blogs are a great tool to find, curate, and share continuing education, networking events, and other opportunities for continued professional improvement.
Review Software Tools & Business Practices
Following a legal marketing blog doesn’t mean your focus has to be on case law and legal practice information.
Attorneys can learn from others in their industry about business practice solutions, business development strategies, and implementing new software or other technologies to streamline their processes.
You can review software tools like Apex, Ngage, Clio, Ruby Receptionist, CallRail, and others before you make a commitment of time, energy, and money.
Connect and Collaborate with Other Attorneys
Many legal marketing blogs offer networking opportunities in the form of guest authorship collaborations. Digital networking includes reaching out to other lawyers in non-competing practice areas or in complimentary industries to work together on content marketing.
For example lawyers can do legal roundups that gather the opinions of many lawyers to answer consumer questions about common legal situations.
Why You Should Follow Legal Marketing Blogs
Learn how you can improve your digital marketing efforts, implement new business management strategies, streamline your accounting processes, or customer management and referral systems, plus stay up to date on legal cases, court decisions, and other legal developments by following the right legal marketing blogs.
Find blogs to follow that can offer insight on different aspects of your business:
- Digital marketing
- Local Marketing
- Content creation
- Business development
- Client management
- Document management
- Time tracking
Maintaining connections in your industry and developing relationships, either in-person or online, will help to grow your practice. Finding the right experts will help you improve your business processes, legal marketing efforts, and revenue-generating tools.
Here are 25 of the top legal marketing blogs we recommend to help you create an effective and impactful digital marketing strategy for your legal practice.
Top Legal Marketing Blogs
|Blog URL||Post Cadence||Content Categories||DR||Description|
|[FindLaw] Legal Blogs||1/wk||legal news, technology, business strategy||90||Findlaw.com provides legal news and updates regarding the most recent advancements in the legal field. They cover a variety of topics including business, family, injuries, common laws and supreme court case updates and reviews. A great resource to follow for case law, and legal precedents, these updates can be used for education, training, and developing legal strategies to work your cases effectively. In addition to legal updates, Findlaw.com also provides business strategy advice, corporate compliance recommendations, technology updates, and marketing advice.|
|Justia Technology Blog||2/mo||digital marketing, SEO, technology||88||Justia.com focuses on creating better marketing strategies and helping lawyers develop a plan to make their practice stand out in a crowded marketplace. You can find information on developing and implementing an SEO strategy, local marketing tactics, online marketing tactics, creating an impactful social media presence, as well as advertising offline. Justia.com also provides a directory membership that can help your site get seen. Their premium membership offers visibility, exposure, and traffic statistics that can help you update, improve, or capitalize on your online presence.|
|The Rainmaker Blog||2/wk||content creation, marketing, lead gen||35||TheRainmakerblog.com is focused on law marketing and business development. Their blog offers ideas and insight on creating impactful marketing strategies that will improve your digital marketing efforts. Focused specifically on generating leads, helping lawyers grow their practice, and generate continuous referrals. According to their site, they?ve helped thousands of lawyers from small to medium law firms create consistent and sustainable income by using proven marketing techniques. There are done-for-you marketing options, as well as marketing bootcamps available for lawyers who are looking to develop and manage their own marketing efforts. Their specialties include lead generation and conversion.|
|[FindLaw] The Lawyer Marketing Blog||1/wk||marketing, business strategy||77||Lawyermarketing.com is a marketing resource, offering advice and strategy for lawyers who manage their own marketing efforts. They offer downloadable forms, webinars, and educational content that helps lawyers understand how they can implement and maximize their own marketing efforts. In addition to marketing, they provide business development solutions and advice that assists lawyers in managing every aspect of their practice, from generating leads to implementing technology that will help day-to-day business management. Their lawyer marketing resources are meant to keep practicing lawyers up to speed on legal issues as well as technological changes.|
|Lawyerist||1/wk||Branding, content, practice management, legal marketing, business management||71||Lawyerist is a marketing and business management resource for lawyers. They also provide advertising opportuniies in the form of sponsored podcasts, pay-per-click advertising, inclusion in email broadcasts and more.|
|Legal Marketing Association||1/wk||leadership, marketing, business development, technology||66||LMA is a blog for legal marketers, geared more toward companies who develop marketing strategies for lawyers and less toward lawyers themselves. Their community includes vendors, lawyers, marketing strategists, and consultants. It?s a place where professionals are able to share their knowledge, discuss tips and tools that may have worked for their marketing or business management, and access mentoring or training opportunities. LMA offers online assistance as well as in-person conferences in various regions that help lawyers and legal marketers create and implement strategies that will support lead generation and conversions.|
|The Apex Blog||1/wk||Branding, digital marketing, SEO, content||58||Apex is a chat service for lawyers. Their blog features content applicable to a wide range of businesses however they have an extensive section that focuses only on law firms.|
|The Lawlytics Blog||10/mo||Website creation||43||LawLytics is a platform to create effective websites for law firms. Attorneys use LawLytics to create an impactful web presence without having to hire an agency to continually manage or use software that is difficult to build or maintain. They show attorneys how to become successful online and help them escape the treadmill of defensive and reactive advertising. Lawlytics focuses on website development, content creation, simple technology, and strategy that helps lawyers manage their own marketing efforts.|
|Crisp Video Group Blog||1/wk||legal marketing education, video marketing||46||Crisp Video Group specializes in video production, marketing, and legal marketing education for law firms. Their blog has posts mostly covering legal marketing education and video marketing however they have guest authors covering topics like SEO, PPC, email marketing, and other digital marketing topics.|
|Answering Legal||1/wk||Marketing, client intake, business management, business development||34||Answering Legal is a professional, highly trained answering service for all sized law firms. Every call is treated as a potential client and lead are warmed when the law office is not open to take the call. Answering Legal helps to keep potential clients on the radar by assisting them when the law offices are not open to take their calls and answer their questions. They also provide information on the client intake process, marketing tips, and advice for marketing in the legal space.|
|Practice Panther Blog||10/mo||Client management, business management, business development||71||PracticePanther offers secure law practice management software for lawyers worldwide. They provide customer relation management, intake forms, and document management. A software company focused on making management of a legal practice easier and more streamlined with invoicing, time tracking, client portals, and management of workflows, tasks, and events. PracticePanther also offers advice and insight on managing integrations like Quickbooks or legal document software as well as updates on recent case decisions. Legal precedents, and major industry changes.|
|The Postali Blog||2/mo||Website management, content creation, SEO, blogging||54||Postali is a marketing agency, for attorneys, that specializes in various marketing efforts such as direct mail, website design, photo and video production, SEO and legal content writing. Learn about algorithm updates, content marketing strategies, and how you can implement time management and time tracking in your legal practice. Postali helps various size law firms with marketing, as well as business management and business development advice and ideas.|
|The Firmidable Blog||1/wk||Digital marketing, SEO||40||Firmidable is a specialized legal, consulting, marketing and advertising agency. They offer internet marketing services for lawyers and help law practices get their sites ranking in search engines. They provide advice and insight on creating an effective and impactful marketing strategy and breaking out of the standard marketing patterns to be seen within the crowded legal space. Their blog offers advice on increasing SEO efforts, developing television commercials, streamlining marketing, and accessing new lines of revenue.|
|Stacey Burke P.C.||3/mo||Content marketing, Law firm management, digital marketing||32||Stacey E. Burke, P.C. (SEBPC) is a law firm business consulting practice offering outsourced marketing efforts for small to medium sized law firms and legal industry vendors. Stacey is nationally known for her effective online lead generation methods to increase new case acquisition, and for developing and implementing the law firm best practices to support the increased intake. Their blog offers insight on digital marketing and online marketing strategies, law firm management, and business development processes.|
|Legal Water Cooler||10/yr||Business of law, business management, business development, client management||28||Heather Morse started work in legal marketing in 1998, after 10 years of working with non-profit and member service organizations. In May 2008 she launched The Legal Watercooler, a blog focused on the business of law. You can read about different case law, what issues impact law firms and lawyers today, and a variety of other legal matters. She provides insight and advice on business management as well as morality and social responsibility within the legal industry.|
|The Spotlight Branding Blog||2/wk||Business development, SEO, content management||41||Spotlight Branding focuses on branding for small law firms. They offer a variety of services from web design, video production, social media marketing, email newsletters, and more. Their blog provides information about search engine optimization, managing your content strategy, and generating leads. You can also find information about legal review sites, digital marketing advice, or starting a podcast for your legal practice.|
|Legal Marketing Review||1/wk||Blogging, Content Creation, SEO||11||John McDougall is the CEO of McDougall Interactive and publisher of The Legal Marketing Review as well as an authority on internet marketing for law firms. His blog helps law firms learn how to create a comprehensive internet marketing strategy and make use of SEO, PPC and social media to generate more qualified leads. Learn about creating your own legal blog, how to create content, what you need to know about SEO, and developing a content creation strategy.|
|The Attorney Marketing Blog||1/day||Marketing, productivity, personal development||19||The Attorney Marketing Center blog focuses on business development, networking, and general marketing practices. You can learn about personal development, business development, advertising, pricing structure, client retention and more. There are newsletters and guides available for download that are meant to help increase productivity, bring in more referrals, and set up billing and collection practices for your legal practice.|
|Harrington Blog||3/mo||Branding, business development, web design, content creation||36||Harrington focuses on business development and legal marketing. They offer web design, marketing strategy, training workshops, and attorney coaching. Their blog focuses on content creation, branding, and business development. You can learn about the various types of content creation and how to tailor your content accordingly for podcasts, webinars, videos, and presentations. They also provide industry insight on up and coming trends, changes in business management practices, and increasing revenue for your legal practice.|
|MyCase Blog||1/wk||practice management, legal software, tech review||78||MyCase is a company offering case management software solutions. Their blog focuses on content related to similar types of software, practice management challenges, and reviews of other types of software. They also have detailed guides and webinars covering their software.|
|Patrick J Lamb||7/yr||Client management, client acquisition, client retention||32||In Search of Perfect Client Service provides expert advice and actionable guidance on how lawyers and law firms can improve their client experience. Patrick Lamb, a partner with Valorem Law Group, offers thoughts on best practices for leadership and management in the legal industry. Learn how you can improve business development processes, improve customer interaction, generate more referrals, and grow a stellar reputation by exceeding expectations. This blog focuses on growing revenue through relationship marketing and preparing lawyers for the future of client attraction.|
|The Lawyer.com Blog||1/wk||Legal news, lawsuits,||25||Lawyer.com blog content is geared more toward legal news that attorneys may be interested in. There are some articles on marketing and software as well.|
|Lawyer Marketing Associates||1/mo||Client acquisition, client retention, business development||16||Lawyers Marketing Associates and legal marketing expert Lauren Currin provide advice and insight on law firm strategy, planning and marketing. They help legal practices grow their firm, attract clients, create measurable results, and develop business processes that can grow with your company. From their blog, you can learn how to hone your individual skills, improve communication and relationships, expand your brand identity, and control your law firms online presence and narrative. You can also learn tips on getting clients in the door and turning cold leads into clients.|
|For Law Firms Only||1/wk||Online marketing, business development, client interaction||7||ForLawFirmsOnly provides digital marketing advice for lawyers. In addition to marketing formation, you learn about business development practices, business management, how to capitalize on your firm's write-offs, and other financial matters. Their blog provides information from marketing tips to using different social media platforms to expand your reach. You can also learn, and teach your lawyers, how to improve their legal writing and composition and read about professional improvement and advancement. In addition to developing your online presence, you can learn how to improve customer experience with personal interaction and courtesy recommendations.|
|The Marketing Attorney||1/mo||Business development, online marketing, ethical marketing practices||6||HTM Lawyers is a leading attorney-driven marketing and business development consultancy for lawyers and law firms. They provide law firms across the globe with consultative guidance in all areas of marketing. Follow their blog to get opinionated law marketing and business development advice and commentary from one of the industry?s most respected lawyers in Law Practice Management. They provide advice on ethical digital marketing efforts, print marketing, and building your business network. Find out how you can improve business practices and processes with advice on implementing procedures that will generate leads and grow with you.|
|Stephen Seckler||2/mo||Career development, business development, online marketing||26||Stephen Seckler is a seasoned recruiter and marketing coach who helps lawyers and other professionals advance their careers with strategic positioning and marketing efforts. He is dedicated to helping other professionals find more career satisfaction and marketing success. He also coaches attorneys and other professionals on how to incorporate effective business development and marketing techniques into their practices. His blog will help you discover career success and happiness with advice from other career professionals and personal insight. You can also learn how to generate leads for your practice and implement business processes that continually increase your revenue.|
|Paula Black||7/yr||Business development, personal development, work-life balance||20||Paula Black, founder and president of Paula Black & Associates, delivers powerful and innovative marketing and business development solutions for lawyers and law firms. Their blog offers inspiration, big ideas, and practical guidance for your journey towards a thriving legal practice. Follow her blog to find more work-life balance, improve your business processes to make more time for your life, and build relationships to help you succeed. You can also learn about branding and positioning your practice, and access coaching and consulting services to help grow your business.|
|Martindale-Avvo Blog||1/wk||Lead generation, client acquisition, business development||44||The Martindale Legal Marketing Network helps attorneys grow their practice through exposure. They offer legal marketing solutions and lead generation advice. The Martindale-Hubbell blog provides the latest tips and strategies for law firm marketing.Find out how to create an effective and impactful website for your law firm, grow your practice through referrals and more, and improve your business processes to serve your clients better. They also provide insight into client mindset and buying habits to help you improve your targeting efforts.|
|Proven Law Marketing Blog||3/yr||Business development, online marketing, legal best practices||24||Attorney marketing strategies by PLM provides marketing and business management tips for small, medium and large law firms seeking to gain clients and increase revenue. The Proven Law Marketing blog is written by attorney Matt Starosciak and covers topics such as social media, SEO, reputation management and conversion tracking. You can read about business planning, marketing, creating the office space for your employees, and how to beat your competition in business acquisition efforts. Their insights range from branding to staff development.|
|The Legal Marketing Blog||1/mo||Legal marketing, client acquisition, lead generation||31||Legal Marketing Blog is a resource for lawyers with advice on law firm marketing and business development. Their site is focused on helping legal industry partners keep up in an ever-evolving landscape. Legal marketing is changing and they combine top legal experts to provide perspective on how to keep up and continue to grow. Follow the blog to learn how to create a marketing plan that aligns with your goals. With a foundational approach to legal marketing and a focus on relationships, reputation, referrals and repeat business, their insight will help with lead generation, client acquisition, and recurring business to continually grow your revenue.|