Core Values – Put on your COAT

Core values are the guiding principles of a company. They are applicable to an entire organization, from the bottom to the top. They help an employee determine the right steps to take in their day-to-day work just as they help a CEO decide if the company is moving in the right direction.

At, our core values line up to an acronym (COAT) and we use a simple phrase to remember them (“Put on your COAT”). This reflects how we want our employees to utilize the values: that they are something that you “wear” every day. They’re something that you carry with you to help weather the challenges that you’ll encounter on a daily basis.

C – Commitment to Quality

This core value is first for a reason: without quality work, we won’t have clients…and without our clients, we don’t have a business. As a result, our first priority must always be to ensure that the work we do meets our standard of excellence and accurately represents the expectations of our clients.

O – Ownership Mentality

Ownership mentality, ultimately, is about empowerment. As the name suggests, it’s a mindset in which an employee feels a sense of personal stake and investment in the health and success of the company.

This core value typically manifests itself through work ethic, although it is also frequently noticed through innovation. Those with an ownership mentality don’t necessarily work all of the time; they can simply be counted upon to get the job done right, no matter how long it takes to do it. The company can also look to them for fresh ideas and approaches, especially when tackling a thorny issue.

A – Adaptability

Adaptability is about staying agile and fresh, being prepared to meet challenges as they arise.

SEO, like all tech fields, is a dynamic environment. Consequently, we simply cannot afford to be set in our ways or dig ourselves a comfortable rut; complacency is a company’s death sentence.

Google alters their algorithms hundreds, if not thousands, of times per year, in ways both large and small. If we want to succeed, we have to be prepared to quickly iterate on or change our strategies so that we are assured of being on the leading edge.

T – Team Player

They keep their commitments. A real team player communicates their own expectations and clarifies other’s expectations of them to avoid misunderstandings.

They value both their teammates’ contributions and their own. They help and encourage their team.

They address conflicts constructively. Rather than gossip or remain silent and allow an issue to fester, they get things on the table and deal with them.

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