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Onsite SEO for Lawyers: Schema Best Practices

What is Attorney Schema? Schema is HTML markup that can be applied to content so that it can be understood by machines.  There is schema specific for law firms1 that lets search engines know the content is related to attorneys. Schema can be applied to all kinds of information like phone numbers, addresses, geo-location, operating […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: Keyword Targeting Best Practices

What is it? One of the core goals of SEO is targeting keyword phrases to rank for.  A website needs to target one or more keyword phrases to rank for in search.  Also known as keyword research1, this discovery process is all about finding what terms have both healthy search volume and are relevant to […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: Canonicalization Best Practices

Onsite SEO for Lawyers: Canonicalization Best Practices What is It? This is a computer science term for standardizing data that has more than one representation.  As it relates to SEO, the term refers to consolidating the paths by which content on the web is accessed.  For example content on a website could be accessed at […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: Internal Linking Best Practices

Onsite SEO for Lawyers: Internal Linking Best Practices What is it? Internal linking refers to the way pages on the same domain are linked to one another.  Link authority or ‘link juice’ flows from page to page across domains and the same is true from page to page on the same domain.  The way pages […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: 404 Error Pages

What are they? A 404 error page is a page that is returned when some other page is not available on a website.  404 is the error code interpreted by the browser.  Most websites have a default 404 error page template that is used yet it is common for most lawyers to not customize this […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: Meta Descriptions Best Practices for Attorneys

What are meta descriptions? Meta descriptions are brief snippets of text that describe what a web page is about.  They are not seen on the page but they are seen by software programs like search bots and crawlers.  Meta descriptions are used to give users more information about a page in a summarized form before […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: User Experience for SEO

What is it? UX is shorthand for user experience or the experience that people have when using a website.  As it relates to SEO1, Google has placed a ton of emphasis on the practice.  They even made it a ranking factor for mobile2 in 2015.  Usability is important for SEO because the quality of a […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

On-Site SEO for Lawyers: Law Firm Bounce Rates & Avg. Time On Site Numbers

What are these metrics? Time on site refers to the length of time that a visitor spends on your website.  It can be calculated for a website as a whole which would include the time the visitor came to your site and the time they left regardless of how many pages they viewed (unless they […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

On-Site SEO for Lawyers: How to Fix Outbound Links on your Website

What are Broken Links? Broken links are just links that no longer work.  These could be links with a destination page that is no longer available, they could be misconfigured or there could be some other kind of technical issue.  Regardless of why the link isn’t working1, the thing to avoid with broken links is […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Tips for Choosing a Law Firm Web Designer

Not all web designers and developers are equal.  If you’re looking for someone to build or re-build your law firm website, keep these tips in mind to have the best experience and get the most out of your investment. Find Someone Who Uses A Platform You Like These days, CMSs (content management systems) are extremely […]

Other Categories, SEO Audit, SEO For Lawyers, Website Design

Is Your Law Firm Website Designed to Fail?

Your website should work hard for you and the way it’s designed plays a major role in whether that happens or not.  The way your content is organized, the placement of calls-to-action, the design of forms, and even the colors of your website all influence a website’s ability to complete its goals.  For the most […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers