Recent Posts SEO AuditOn-Site SEOLocal SEOLink BuildingSEO For Lawyers

What is Law Firm Video Advertising? Interview with Tighe Wilhelmy

Law firm video advertising is a relatively new service many law firms are not taking advantage of. Video allows you to build rapport with your prospective clients in a way that no other form of media can. With video advertising you can selectively target consumers with many of the same laser targeted methods that other pay per […]

PPC, SEO For Lawyers, Video

Keyword Planner for Lawyers

Keywords are a foundational part of SEO. Without pages that target the right keywords, visitors will not be able to find your site and if they do, the pages may not be relevant.  There are a lot of keyword tools1 online for doing keyword research and Google’s (formerly the Keyword Tool) is known as the Keyword […]

All SEO, PPC, SEO For Lawyers, SEO Tools

What is Remarketing for Lawyers?

There are a lot of different ways to market to your potential clients online.  The trick is getting as targeted as possible with your advertising so you can spend ad dollars wisely.  This post is all about remarketing for attorneys including what it is, why it is important and who provides remarketing enabled advertising. What […]

PPC, SEO For Lawyers

How to Optimize a Law Firm Remarketing Campaign

Remarketing in Google AdWords is an excellent way to re-capture people who have already shown an interest in your website.  Even though remarketing ads are only shown to those people who actually came to your site (or a page on your site), there is still some optimization you can use to get the most out […]

PPC, SEO For Lawyers

Why Attorneys Should Choose a Google Certified Marketing Agency

Google services are used by a lot of agencies, businesses and freelance marketers.  Anyone with a computer and an internet connection can set up a Google account for themselves or a client but just because they can does not mean they know what they are doing.  Google helps lawyers see through the clutter to find […]

PPC, SEO For Lawyers

Top Display Banner Size Guide for Lawyers

When advertising on AdWords1, it is important to be as efficient as possible.  Doing so will help effectively manage your budget while getting the most out of your ad spend.  With Google display advertising (which includes remarketing) lawyers have the option of uploading or creating multiple different ad sizes.  A good tip in display advertising […]

PPC, SEO For Lawyers

How to Create a Lawyer Remarketing Campaign

Remarketing is a great way to stay top of mind and create brand awareness for attorneys.  Setting up a remarketing campaign in your Google AdWords account is relatively simple but if you aren’t careful you could end up costing yourself more money than necessary or having a campaign that isn’t as effective as it could […]

PPC, SEO For Lawyers

Remarketing Multiple Websites for Attorneys

If you have multiple domains that you want to use remarketing on, you can do it using one Google account.  For example attorneys may segment their practice areas with different domains or perhaps they have different offices in different cities and have location-specific domains.  Whatever the case, attorneys can run multiple remarketing campaigns using one […]

PPC, SEO For Lawyers

Negative Keywords For Lawyers

A negative keyword list for your law firm can play a big role in determining your Quality Score. Your Quality Score determines how much you pay per click, how often your ad is served and at what position you will rank. Keywords and negative keywords work in tandem to optimize your advertisement so that the […]

PPC, SEO For Lawyers

Law Firm PPC Campaign Analytics Used for SEO Optimization

Many attorneys choose to run a pay-per-click (PPC) campaign in addition to their own SEO practices. While both types of campaigns have their merits, each function more efficiently when combined with the other. The most successful marketing campaigns for lawyers are those that leverage PPC campaigns to improve their SEO, creating a more useful online […]

All SEO, PPC, SEO For Lawyers

Legal CPC Infographic

Follow Attorney Rankings on LinkedIn to be updated every time we find fantastic, innovative ways to market your law firm online. Here is an infographic displaying typical prices paid using Google Adwords PPC for particular specializations. Keep in mind that prices will differ based upon location, ranking position, time and many other factors. How Do Lawyers Spend […]

PPC, SEO For Lawyers

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