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Migrating Your Website From Justia to WordPress and More

“I moved from Justia to wordpress and did not lose ranking and love having my own WP site. The key is keeping your good links. Also migrate to a good host like synthesis and use a good theme provider like studio press. Also use the Yoast SEO plugin.”  ~+Robert Ottinger1 owner of OttingerLaw.com2   Moving your […]

All SEO, On-Site SEO, SEO For Lawyers

Onsite SEO: How to Optimize Your Site with SEO

Onsite SEO refers to optimization of the elements on a website that allow search engines to crawl, analyze, index and return relevant results for users. These optimization tasks are performed on the website itself as opposed to tasks performed elsewhere on the internet to influence a site’s ranking. Examples of onsite SEO include: The optimization of […]

On-Site SEO, SEO For Lawyers

Onsite SEO for Lawyers: Schema Best Practices

What is it? Schema is HTML markup that can be applied to content so that it can be understood by machines.  There is schema specific for law firms1 that lets search engines know the content is related to attorneys.  Schema can be applied to all kinds of information like phone numbers, addresses, geo-location, operating hours, […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: In-Depth Content & Why It’s Important

What is it? In-depth content as it relates to SEO is all about text-based articles, blog posts or page copy that is more than just topical.  Because of its comprehensive nature, content like this tends to be lengthy (in excess of 600 words).  In-depth content covers a topic extensively.  It gives readers a source of […]

All SEO, On-Site SEO, SEO For Lawyers

Onsite SEO for Lawyers: Keyword Targeting Best Practices

What is it? One of the core goals of SEO is targeting keyword phrases to rank for.  A website needs to target one or more keyword phrases to rank for in search.  Also known as keyword research1, this discovery process is all about finding what terms have both healthy search volume and are relevant to […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: Canonicalization Best Practices

Onsite SEO for Lawyers: Canonicalization Best Practices What is It? This is a computer science term for standardizing data that has more than one representation.  As it relates to SEO, the term refers to consolidating the paths by which content on the web is accessed.  For example content on a website could be accessed at […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: Internal Linking Best Practices

Onsite SEO for Lawyers: Internal Linking Best Practices What is it? Internal linking refers to the way pages on the same domain are linked to one another.  Link authority or ‘link juice’ flows from page to page across domains and the same is true from page to page on the same domain.  The way pages […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: Website Hosting

What is it? Website hosting is the service used to store the files that make up a website.  Web hosts may also be domain name registrars that ensure an attorney’s domain name points at the files that make up their website.  Hosts also may provide services like database creation and management, server maintenance, and support. […]

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Onsite SEO for Lawyers: 404 Error Pages

What are they? A 404 error page is a page that is returned when some other page is not available on a website.  404 is the error code interpreted by the browser.  Most websites have a default 404 error page template that is used yet it is common for most lawyers to not customize this […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: Meta Descriptions Best Practices for Attorneys

What are meta descriptions? Meta descriptions are brief snippets of text that describe what a web page is about.  They are not seen on the page but they are seen by software programs like search bots and crawlers.  Meta descriptions are used to give users more information about a page in a summarized form before […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers

Onsite SEO for Lawyers: User Experience for SEO

What is it? UX is shorthand for user experience or the experience that people have when using a website.  As it relates to SEO1, Google has placed a ton of emphasis on the practice.  They even made it a ranking factor for mobile2 in 2015.  Usability is important for SEO because the quality of a […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers