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Getting Started with Google Plus for Attorneys

One of Google’s most notable attributes as a company is that it is not afraid to fail. They have had their fair share of flops1 yet Google Plus (the company’s most successful social endeavor to date) is not quite2 the flop people thought it would be. In fact, there are numerous studies and evidence3 that […]

SEO For Lawyers, Social Media

Attorneys: Increase Your Presence in Search Using Google Plus

Google uses many factors in its search algorithm and although social is purported to not be one of them1, there is no denying that it plays some kind of role in high rankings2. Aside from outside sources of influence such as Facebook, Twitter and other big names, users of Google Plus are already more likely […]

SEO For Lawyers, Social Media

Adding a Google Plus Badge to Your Law Firm Website

A good way to showcase your brand, let people know you are active on a network and show how many others you are connected to is by installing a Google Plus badge on your website. Depending on your current setup, this is a pretty simple task to accomplish. You can make a Google Plus badge […]

SEO For Lawyers, Social Media

Lawyers Using Videos and Images On G+

Usability studies and heat maps suggest that visitors are drawn mostly to images, graphics, videos and other similar content. I’ve heard some people say that they only go on some networks to look at images or video. It is estimated that 40% of people will respond better to visual information than plain text. Attorneys can […]

SEO For Lawyers, Social Media

The Effect of G+ On Search for Lawyers

A brilliant aspect of Google’s business model is that it ties in search with many of its other applications. In a nutshell, the company takes its core competency and applies it in one form or another to the other things that it does. This goes for Google Plus as well and your activity on the […]

SEO For Lawyers, Social Media

Google Plus Hashtags for Lawyers

Hastags are perhaps one of the most storied pop-culture phenomenon of the social media age. They are used in comedy skits to parody social networks and are common on integrated marketing materials. You can use hashtags on a lot of the major social networks now and this post is about how and why they are […]

SEO For Lawyers, Social Media

Growing Your G+ Following by Adding & Reciprocating

Much like Twitter, you can increase your following on Google Plus by simply adding people to your network. You can search the platform for people who share your interests and goals or you can look for entire circles of people to add (much faster). This is a two-part process and you shouldn’t just be adding […]

SEO For Lawyers, Social Media

How to Embed G+ Posts on Your Website

Did you know you can embed Google Plus posts in your website? Using a few simple lines of code, you can embed any post you want into a web page, blog post or pretty much anywhere. We’re going to show you exactly how you can embed your own G+ posts on your website. You should […]

SEO For Lawyers, Social Media

Are Social Signals Important for Law Firm SEO?

A hotly debated topic in 2014 is whether or not social signals influence website search rankings directly. And if they do have influence, how is it manifested? Some experiments have yielded pretty compelling results, and influential practitioners have performed their own analyses on leading social networks. The answer to this question is more ambiguous than […]

All SEO, SEO For Lawyers, Social Media

How Do Attorneys Use Google Plus? Fill in The Blank

Those that use Google Plus for business know that engagement is important. Just like everything else there is more than one way to get there. We thought it would be cool to make some fill-in-the-blank questions about G+ and have successful attorneys and law firm marketers add their own answers. We wrote three sentences with […]

SEO For Lawyers, Social Media

Social and SEO Benefits of Memes

Along with animated GIFs, funny videos of animals, and “epic fails,” memes get attention and drive engagement. Industry-specific memes that are clever and funny will enhance your attorney SEO1 and build social value online.  They do for two reasons: Reason 1: Memes are viral (i.e., people like them). Reason 2: Memes are easy to make and […]

SEO For Lawyers, Social Media