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Local SEO for Defense Lawyers

Defense law firms face an incredible amount of competition in local search.  With a client base that are heavy search users, criminal defense attorneys have an enormous opportunity to get leads from local SEO1. Elements like citations, local business listings, local directories, links from local business organizations like the BBB2, and location-specific pages are all […]

All SEO, Local SEO, SEO For Lawyers

How To Do An Avvo Group Claim

One of the most important parts of legal SEO1 is making sure that you have the right backlinks in place (along with a good linking strategy2). One of the best backlinks that you can utilize is Avvo3 (Domain Rating 73), a service that helps potential clients to find highly qualified attorneys in their own areas. If […]

All SEO, Law Firm Directories, Link Building, Local SEO, SEO For Lawyers

SEMrush for Lawyers: Find out what keywords other law firms are targeting

SEMrush for Lawyers: Find out what keywords other law firms are targeting High-level and comprehensive data is crucial for being successful with online marketing. Search analysis tools like SEMrush1 help attorneys set bench marks, measure campaign performance and get fresh ideas on what to do with their site. We’ve done posts in the past about […]

All SEO, Competitor Analysis, SEO For Lawyers, SEO Tools

Top 3 Free Law Firm Directories

Attorney SEO is extremely competitive. A big part of ranking well for your search terms is obtaining links from other websites. Links (or backlinks) from contextually relevant legal directories can help attorneys get exposure to consumers looking for legal services while earning high-quality links. Free or low-cost directories should be carefully vetted for quality. Below […]

All SEO, Law Firm Directories, Link Building, Local SEO, SEO For Lawyers

Migrating Your Website from Justia to WordPress and More

“I moved from Justia to WordPress and did not lose ranking and love having my own WP site. The key is keeping your good links. Also migrate to a good host like Synthesis and use a good theme provider like StudioPress. Also use the Yoast SEO plugin.”  ~+Robert Ottinger1, owner of OttingerLaw.com2   Moving your […]

All SEO, On-Site SEO, SEO For Lawyers

TOP 100 Law Firm Directories (2017) – Attorney SEO Directories Ultimate List

Note that submitting to directories is important for attorneys and so are citations.  These are mentions of your firm name on other websites.  Building out hundreds of these listings is a powerful search signal however it can be very time consuming.  Bright Local can help you build hundreds of citations in a very short period […]

All SEO, Law Firm Directories, Link Building, Local SEO, SEO For Lawyers

SEO for Lawyers: How to Get Clients with Search Engine Optimization

Lawyers can no longer avoid the fact that the Internet has made information easily accessible to consumers.  Coincidentally this has also made the process for optimizing a website for search that much more important.  Data from Pew Research1 in 2012 show  that of all Americans, more than 70% used a search engine to find what they are […]

All SEO, SEO For Lawyers

AMP (Accelerated Mobile Pages) for Lawyers

Google continuously improves on user experience in search results. AMP (or Accelerated Mobile Pages) are a response to an increasing number of users browsing the web on mobile devices. It is an open-source (free for anyone that wants to contribute to or use it1) project developed by Google and Twitter. Phones and tablets are often […]

All SEO, SEO For Lawyers

How to Hire an SEO

Trust is a huge challenge for businesses using or potentially buying SEO (Search Engine Optimization) services.  Relative to other industries, SEO is still brand new in the realm of marketing and advertising. It is largely unregulated and misunderstood which makes it ripe for unethical behavior.  In other words it can be incredibly difficult for business […]


The Attorney’s Guide to Link Building

Links are perhaps one of the most important factors1 in ranking web pages. They are at the very foundation of Google’s algorithm and are the key method of navigation from website to website all over the globe. In SEO, there are numerous different ways to acquire links. Some strategies do not involve a lot of effort, whereas others require […]

All SEO, Link Building, SEO For Lawyers

Our Complete SEO Glossary for Lawyers

We use a lot of terms and phrases about SEO and digital marketing on the blog. Sometimes it is easy to forget that not everyone knows what we are talking about.  A post may mention a service, tactic or term without elaborating on what it means. That is why we have created this comprehensive […]

All SEO, SEO For Lawyers

Attorney Schema: Better Visibility in Search

What is Attorney Schema? Schema is HTML markup that can be applied to content so that it can be understood by machines.  There is schema specific for law firms1 that lets search engines know the content is related to attorneys. Schema can be applied to all kinds of information like phone numbers, addresses, geo-location, operating […]

All SEO, On-Site SEO, SEO Audit, SEO For Lawyers